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California Business Journal
White-Label-Content-Marketing

A Guide to White Label Content Creation

A solid content strategy that includes white-label content creation can be the solution to making a brand’s voice be heard on the internet. Every piece of digital presence needs quality and high-value white label content.

by Karen Janowitz, California Business Journal
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In this digital age, where a customer’s attention can be caught in so many ways, how a product or service is advertised should be given the utmost importance.

Infintech Designs’ white label content marketing will help you cut through the noise so that you will grab the attention of your potential customers.

A solid content strategy that includes white-label content creation can be the solution to making a brand’s voice be heard on the internet. Every piece of digital presence needs quality and high-value white label content.

What is White Label Content Creation?

When content is created for a client under their brand or name but written by copywriters for a reseller, it is called white label content. Similar to regular digital content published on the web, white-label content can take the form of:

● Blogs
● Social posts
● Website copy

White-label content services can be provided at one time, or they can be given as an ongoing service. Content is created by copywriters but is provided as a service to a certain brand that will use the content under their name.

With white label content creation, you can get quality content published on your client’s site without them having to train and hire content writers under their wing. It’s a weight off their shoulders.

How Does White Label Content Marketing Work?

When you work with a company that provides white-label content marketing services, they will create engaging and unique storylines for your client under your brand name. Here are examples of white-label marketing services that a white-label content provider offers:

Social Media Posting

Social media is a great avenue for publishing content that will increase customer engagement and boost brand awareness. White label content marketing supports this marketing goal while keeping customers well-informed and engaged to the brand.

Blog Posting

Blogs are the most popular content nowadays. Every website can continue to engage their customers with updated information through blogs. You can provide this service to your client so that they will be able to build an expert voice and show how they value their customers.

With white label content services, you will deliver valuable content through blogs created by experts for your clients while your client focuses on managing their business.

Website Copy

White-label content solutions are focused on building your clients’ websites with relevant and informative content that their customers will love. Expert content writers know what stories will engage your clients customers. Your clients will be assured that the web copy posted on their site answers the needs of their customers and will attract potential customers as well.

Email Marketing and Press Releases

White-label content marketing services make sure that the content of your client’s email marketing campaigns and press releases conveys the right message to drive traffic to their site. Experienced content writers are experts at writing these types of copy for a business in any industry.

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You can get white-labeled email marketing content services that include:

● Monthly email newsletter
● Weekly email newsletter
● PR Email Management (100 sends)
● 400 or 800 Word Press Release

The typical process that digital marketers follow when they do white label marketing includes these steps:

1. The team will review the existing status of your client’s content marketing strategies.

2. Your client’s profile will be checked for anchor text distribution and keywords used in their content. Brand voice and culture and industry specifics will be studied.

3. The content team will create engaging content relevant to your client’s brand voice to make sure that all content will be valuable to the reader.

4. Publish content that has high topical trust-flows that will be noticed by search engines so that your client’s website will be considered to be ranked high in search engine results pages.

Why Do You Need White Label Content Marketing Services?

There are many ways that white-label content marketing can benefit your business. While you can focus on your business tasks at hand, these are some reasons white label marketing can be a worthwhile investment:

● It is cost-effective if your client needs more content. White label content marketing services make it easier to create and publish regular blogs to increase traffic without the need for training, hiring, and managing quite a number of writers to do the job.

● It helps you save time because white label content services have experts who can do the job more efficiently.

● Writers trained and experienced at writing any type of content that aligns with business goals in any industry know how to write authoritative content that will bring many valuable returns for your client and will be at par, if not better than your client’s competition.

Improve SEO Results With White Label Content Marketing

Infintech Designs’ white label content marketing will provide opportunities for SEO growth in various ways. If you get a great white label content marketing service, you can provide your clients with search-optimized content that will help them accomplish their marketing goals and increase their ranking.

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Tags: A Guide to White Label Content CreationbrandcompanyContentculturefocusgrowthinformationmakingmarketingSEOsolutionstoriestrainvalueWhite Label Content Creation
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Karen Janowitz, California Business Journal

Karen Janowitz, California Business Journal

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