If you run a business that has to ensure that the consumers’ attention is always hooked to your products then you should be aware of the wonders that video marketing can do.
Marketing your products through videos essentially grabs the attention of the targeted customers and ensures that your products remain relevant and make more impact than your competitors.
The fact that video inclusion in your landing pages can increase the chances of conversion by almost 80% speaks volumes about the efficacy of video marketing.
Moreover, most of the customers who watch these marketing videos on their mobile, end up sharing them in their known circle. In that way, your business gets the exposure that it needs to stay on top of the market.
So, if you have been wondering lately about how to boost your business through video marketing, you have come to the right place. We will discuss here 8 tips and tricks that would help you to take your marketing game to the next level.
Top 8 Tips to improve your video marketing campaign
The list has been curated carefully to ensure that none of the mentioned tips are too hard to implement. Even if you are rather new in the field of video marketing strategies, these tips will ensure you a smooth ride through the process that ensures success at the end.
Understand your audience
The very first step of a successful video marketing campaign is that you have a clear and in-depth knowledge about your targeted audience base and their desires and needs. Knowing the tastes and preferences of your customers properly will help you curate videos that appeal to them and thus boost your business.
To ensure that you get the most accurate idea about your target customer base, you can start with creating a buyer persona.
But what is a buyer persona?
A buyer persona is a document in which you use a set of predetermined rules to define your ideal consumer. It encourages you to ask the appropriate questions and get the answers.
If you have the correct resources and time in your hand, questionnaires or even real-life interviews are always a good method to obtain more thorough information.
If not, you may take advantage of the internet to search for profiles on social media that are similar to your target users and see what types of videos they post, like, or and dislike.
Make sure your videos have automated subtitles
The viewers have invariably become accustomed to seeing videos and text together. In addition, subtitles serve another important purpose of accessibility. This could be due to a variety of reasons, such as a language barrier or the person watching the video being unable to follow the accent and so on.
To get maximum conversions, you should ensure that your videos automatically generate subtitles. For maximum positive result, your videos should generate subtitles in the language that most of your customers speak. This will make sure that none of the customers are driven away simply because they could not understand what was being said in the video and thus were not impressed enough to know further.
Create a posting schedule
One of the key elements to ensure the success of your video marketing campaign is to remain consistent with your postings. Consumers would regularly need relevant videos to remain hooked to your products and services. Posting randomly and without any schedule will not have the desired effects on your audience.
Therefore, make sure you create a schedule to upload your videos and stick to it. You can think of the stories that would be appealing to your audience and create videos based on them and keep posting them as episodes or parts in regular intervals.
Here are a few things you could keep in mind while creating a video schedule:
- Determine the total time it takes to create a video
- Compare your output to that of other video bloggers to see what works for your audience who prefer to consume more content related to the same niche
- Pick out a day in the week as your posting day
- Optimize your video visibility
Creating videos will not be helpful enough if they do not appear on the search engines. Since Google is the world’s largest search engine platform, with YouTube coming in second with its subsidiaries, with billions of queries done every day on both platforms, your chances of being found on the search engine result page are better.
By using important keywords in the title, adding descriptions, and utilizing hashtags, you may improve the exposure of your video marketing. When people search for certain terms on Google, they may quickly locate your movie.
Another great hack is to publish your video on YouTube as well since it’s owned by Google only. The search engine giant often displays the videos that directly connect to YouTube on its first page. This hack ensures that you have secured your place in both YouTube and Google and people generally use these two to search anything.
Always include demos and tutorials
If you are marketing a product of yours that needs some explanation, make sure to include demos and tutorials in your videos. In that way, before purchasing, if someone has a query about your products or services, they may watch your videos.
Whatever your business might be, consumers always have certain questions before they ultimately make the purchase. Make sure to include relevant questions and answers as well as tutorials in your videos to better guide your consumers toward your products.
Customers might feel more secure in their decision to acquire a product or service after seeing tutorials and demos. This will aid in the conversion of more site visitors into happy clients as well.
Make some investment in paid media
There is no denying the fact that no matter how well your unpaid endeavors in video marketing goes, with a little service of paid media, you can achieve a lot more. In this time and age of social media, putting some money in the paid media services will only increase your chances of success.
Paid media will help your ad to go viral on Facebook or on Instagram or show up on the feed of the targeted customers. It is a well-known fact that most of the social media ads on our feeds align with our interests.
Therefore, this is an opportunity that you can absolutely make the best use of by promoting your video on Facebook and other social media platforms.
Analyze how your video is performing
Consistently uploading videos is not enough as it is important that you always check the marketing metrics of your video after a campaign. This analysis will help you to understand if your strategy is working out well or if you need to change things for better.
A few of the most important parameters based on which you should analyze your video include:
- How many times have the video been viewed
- How many shares and likes have the video got
- What is the duration of the video being watched
If you find that the results of this analysis are satisfactory, then you can continue with your strategy. However, in case you see you are lagging behind on some parameters, consider revising your strategy for better results.
Always include CTA in your videos
It is very important that you always wrap your videos with a Call to Action (CTA). This is a term typically used in marketing that refers to persuading the viewers to take the desired step, that is, invest in the service or product shown in the video.
Here are a few tips to create a strong CTA for your video:
- Always ensure to align CTAs with the goals of your videos
- Modify the CTA as per the content of the page you want your users to view
- Save yourself by including the CTA at the start of the video after you have managed to capture your attention
- Make sure your CTAs are both visual and verbal
- Make the CTAs absolutely obvious for your viewers
Video marketing is undeniably an effective marketing approach for capturing the attention of your target audience in a short period of time. It may exactly meet the audience’s demands immediately with the proper visual depiction and storytelling.
With the above mentioned eight tips, you will easily be able to create videos for varied platforms, such as Facebook, YouTube, Instagram, or anything else. Always remember that a compelling video can multiply your reach and help create an emotional and lasting bonding with your customers.
Also, make sure to constantly check your progress and the needs of your consumers. With the passage of time, the needs and demands of customers change and to keep the business running successfully, you need to keep evolving your video marketing strategies as well.
Email comments to Editorial@CalBizJournal.com to let us know what tips and tricks you implemented to make a difference in your video marketing campaign.
Author bio: Atreyee Chowdhury works full-time as an Instructional Designer and is passionate about writing. She has helped many small and medium-scale businesses achieve their content marketing goals with her carefully crafted and compelling content. She lives in Bangalore, India with her husband and parents. She loves to read, experiment with different cuisines, travel, and explore the latest content marketing and L&D trends in her free time. You can reach her on Linkedin or write to her at firstname.lastname@example.org for any content writing/marketing requirements.