Though the pandemic proved devastating for the trade show industry as a whole, there is a distinct revival in the sentiments of companies and marketers when it comes to exhibiting at trade shows in the United States.
Nearly 71% of event decision-makers in a survey felt that it is tough for virtual shows to replicate the results of an in-person trade show experience. In such a business environment, it makes sense to plan for a superior consumer experience at your upcoming trade show to set the bar high for your brand.
You would need to ensure all elements in your exhibit come together to communicate to your target audience and give you results in the form of relevant leads and direct sales.
The Importance of Trade Show Backdrop Design
Trade show backdrop design is one of the most important elements of your trade show booth. Your backdrop sets the tone for your trade show experience and boosts recall for your brand image. It is also an opportunity to make a first impression on attendees that could last long after they have left your booth.
The widely accepted belief of marketers that visual imagery on campaign creatives affects the consumer’s perception is valid for most cases of visual communication, including traditional marketing media like trade shows and billboards.
We often need inspiration before putting on our creative hats and designing the perfect exhibit for an upcoming trade show. To find eye-catching examples of trade show exhibits, explore trade show backdrop design tips on the internet to find an iconic booth design that suits your specific requirement and budget.
You should also go through some of the best practices listed below to ensure you do not overlook the basics of trade show backdrop design.
4 Points to Ponder Before Designing Your Trade Show Backdrop
Here are a few ideas to help you get started on designing your next trade show backdrop.
1. Reinforce Your Brand Image
Your backdrop should reinforce your brand image. It should be consistent with all other marketing materials you create, from postcards and print ads to social media graphics. They all must look like they belong together and demonstrate a design aesthetic that is consistent with what you want to project as a company.
If you do not have any existing branding materials yet, now would be a good time to decide on one since you will want it reflected in all of your trade show materials so people will recognize them at once.
To help your trade show booth’s marketing collaterals complement your brand, you need to make sure that of the following points:
- Your booth is consistent with all other elements of your brand
- It is consistent with the message you want to convey at the show
2. Make It Visually Striking
Your backdrop design should be visually striking. It is the first thing that people see when they enter your booth, so it needs to make a big impression. Use bright colors and large graphics to help draw attention to your display. Bold fonts will also help get your brand across quickly from a distance.
If you are looking for the proper color, research has found that predicting consumer reaction to color appropriateness is far more crucial than the individual color itself. This means the color needs to be “product appropriate” more than anything.
If you’re looking for a less traditional approach, consider using patterns or textures instead of solid colors. These are more attractive and can give your booth an organized look without being too busy.
3. Focal Point To Be at Eye Level
The focal point of your backdrop should be at eye level. Using the “rule of thirds,” a way of visually dividing an image into nine equal parts, can help you determine where to place your focal point. The focal point must be placed in the center of your backdrop creative, as this will help draw attention to it and make it more eye-catching.
As per a Forbes article, if there is a human figure in your creative, the creative should encourage consumers to look directly into the eyes of the figure by being present at an appropriate height and position. This helps facilitate a sense of responsiveness and trust, thereby helping in demand generation from the consumer’s end.
4. Avoid Busy Patterns on Carpeted Booths
Your trade show backdrop is the first thing people see when they enter your booth, so it is crucial to make it visually striking. Make sure your backdrop design reinforces your brand image and sets the tone for how visitors will interact with your company throughout the show.
Stay away from busy patterns and bright colors, especially on carpeted booths. They distract attention from your product and make your booth look smaller than it is. Instead, use a backdrop that is simple and uses muted colors.
The backdrop should be large enough to cover the entire surface area of your booth. It will also let people see what you are selling without having them step inside first(increasing your total reach).
In conclusion, we hope that this post has given you some ideas on how to improve your trade show booth design. Remember that the backdrop is one of the most important elements of your booth design and should be used to reinforce your brand image.