vestwell vestwell vestwell
  • About
  • Contact
  • Testimonials
  • More
    • Demographics & Advertising Rates
    • Terms & Conditions
Tuesday, July 5, 2022
No Result
View All Result
CALIFORNIA BUSINESS JOURNAL
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness
CALIFORNIA BUSINESS JOURNAL
Build your brand

5 Tips for Rehabilitating a Tarnished Brand Image

Has your business’ brand image suffered recently? Use this guide to find suggestions that will help you get back on square footing with consumers.

by California Business Journal Editorial Staff
A A
Share on FacebookShare on Twitter

Stop thinking of your company’s brand as a mere logo. It is a powerful entity that carries an image.

What is brand image? Your brand image personifies every aspect of your business in the eyes of the consumer. This makes it a crucial component of success. When the image of your brand takes a hit, profits may plummet.

Read on to learn more about this corporate paradox of fragility and power.

5 Tips on How to Fix a Damaged Brand Image

Negative reviews, rumors, and news scandals can all destroy something you took years to build within minutes. But, you can take these 5 measures to repair your brand attributes.

1. Own Up

Everybody appreciates the courage it takes to admit when you’re wrong. Publically own up to any big mistakes made within the realm of your business.

This might feel really difficult to take on extra shame, especially when you could not directly control the circumstance. Remember though, you choose the people who choose the people that make up your company, and that makes you responsible for a lot of minds.

State what happened, do not make excuses and apologize. Take this a step further by revisiting your mission statement in the public eye and talking about pans to reinforce this.

2. Drug Test Your Employees

Issue drug tests before hiring employees and when you suspect a  problem. How will it help?

Company drug testing can help you repair your brand image if you suffered a hit due to a drug or alcohol-related incident, or if your business seems to carry a bad rap for the employees you hire. It shows that you act responsibly and professionally and that you feel remorse for any incident that occurred with an employee.

It will also protect your brand for the future. Testing for drugs will help you weed out people who may hurt your company in a number of ways.

3. Human-to-Human Marketing Strategies

Human-to-Human marketing brings your brand to life and makes it feel more relatable to the consumer. It gives it a human voice that can apologize and make any errors right. After all, what is a brand image, if not the face of your company in need of a voice?

For this to work, the voice must fit your brand and seem genuine. Connecting with your consumers will make them feel more forgiving towards your brand.

4. Reward Loyal Customers

When your brand image suffers, reach out to your loyal customers to make sure they stick around. Send them a special reward to show your appreciation for their business.

Online casinos are a good example of the technique of keeping customers hooked for long periods of time, while maintaining their well being with making sure no one gets overly addicted, with bestbitcoincasino.net giving different rewards and bonuses for various of reasons to their loyal customers they are able to maintain a stable and even growing number of customers.

5. Rebrand

People make strong associations with brands and events that occur within the company. If something serious happens that you cannot recover from, then scrap your brand and rebuild it.

ADVERTISEMENT

This makes sense when efforts cost you more than creating a new brand does. Use the strategies above to create something failproof and avoid another tarnished reputation.

Protect Your Image

Brand image will make or break your business. Protect it first and foremost, and then make repairs when necessary.

We love guiding our readers to success. Read more business advice on our website.

Tags: 5 Tips for Rehabilitating a Tarnished Brand Imagealcoholbrand imageCasinosconsumersdrugsemployeesmarketingOnline Casinospowerrebrand
ADVERTISEMENT
California Business Journal Editorial Staff

California Business Journal Editorial Staff

advertisement
Facebook Twitter LinkedIn Instagram LinkedIn

Advertise With CBJ

1REALTOUR-SAN DIEGO-WEB DESIGN
Facebook Twitter LinkedIn LinkedIn Instagram
C B J   LOGO  SVG-01
  • About
  • Contact California Business Journal
  • Testimonials
  • Demographics & Advertising Rates
  • Terms & Conditions

Categories

  • Art & Culture
  • Business
  • Daily Updates
  • Editor's Choice
  • Education
  • Featured
  • Finance
  • Food & Dining
  • Health & Fitness
  • Human Interest
  • Insurance
  • Law
  • Marketing
  • Medical
  • News
  • Newsletter
  • People
  • Popular
  • Real Estate
  • Social Media
  • Technology
  • Uncategorized

CBJ Partner Firebrand Media

Laguna Beach Independent Newspaper
 Laguna Beach City Guide
 Newport Beach Independent Newspaper
Newport Beach Country Club Magazine
  Montage Magazine
 Omni Escapes Hotel Magazine
 Bespoke Concierge New York
 Evans Hotels
 Laguna Beach Magazine
 On The Menu Laguna Beach
 Newport Beach Magazine
Coastal Real Estate Guide (NB,LB, CDM)
Monarch Beach Resort Magazine
 Pacific Coast Magazine (SoCal)
Sea Island Life Magazine
Salamander Hotel & Resorts Magazine
 View our entire portfolio

 

Most Viewed

  • Gavel, scales of justice and law books

    Lawsuit Basics: How Much Does It Cost to Sue Someone?

    0 shares
    Share 0 Tweet 0
  • The Impact of Covid: Racing to Buy Second Citizenships

    1 shares
    Share 0 Tweet 0
  • NFL Paychecks: How Do NFL Players Get Paid?

    0 shares
    Share 0 Tweet 0
  • What to Do When an Online Casino Refuses to Pay Out Your Winnings

    0 shares
    Share 0 Tweet 0
  • Five Reasons Why The Government Does Not Like Bitcoin

    0 shares
    Share 0 Tweet 0
  • New Study: California’s 10 Universities That Produce the Most CEOs

    0 shares
    Share 0 Tweet 0
  • How to Start a Telecommunication Business: A Step-By-Step Guide

    0 shares
    Share 0 Tweet 0
  • Best Crypto Faucets You Can Try In 2021 and 2022

    0 shares
    Share 0 Tweet 0
  • The Only Way

    0 shares
    Share 0 Tweet 0
  • Is Virtual Financial the Future of Financial Services?

    0 shares
    Share 0 Tweet 0

Latest Articles

Growing Cannabis in a Garden Shed

The Growth of Outdoor Grow Sheds for Cannabis

Law Library

What are the Pros and Cons of Being a Freelance Lawyer?

the many uses of silicone

When you think of silicone, what comes to mind?

Glass bong. Image by Weedmaps

Medicinal Marijuana Files: How to make a homemade bong using a glass and plastic bottle

Is It Worthwhile to Learn MongoDB?

Is It Worthwhile to Learn MongoDB?

How To Invest in Uranium Using Stocks and ETFs

How To Invest in Uranium Using Stocks and ETFs

The real estate market in Las Vegas and surrounding cities like Summerlin is scolding hot

News Report: Las Vegas Real Estate Has Appreciated by 235. 99% Over The Last Year

self-storage unit

How Does Self Storage Work?

revenue growth

Tips to Help Your Business Revenue Grow

construction-accident

3 Ways to Improve Safety Precautions on Your Construction Site

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR

No Result
View All Result
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR