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    California Business Journal
    • Front Page
    • Business
      • Insurance
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      Nicholas Yrizarry

      In Perfect Alignment

      Invest-in-Your-Childs-Future

      Start Investing Now For Your Child’s Future

      IMG 8554 - From a “Wish List” to a “Reality List”

      From a “Wish List” to a “Reality List”

      ScamKeyboard

      5 All Too Common Investment Scams (and How to Avoid Them)

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      Silicon V Real Instituto

      The Entrepreneurs ‘Angell’

      West Gary, MinTech’s Chief Technical Officer2

      Dust Buster

      Flags-of-the-world

      The Impact of Covid: Racing to Buy Second Citizenships

      Photonic Chip

      The First Photonic Chip Has Arrived. What Does That Mean For Augmented Reality?

      Supreme Court Sports Betting

      California’s Bid for 2022 Sports Betting Legislation

    • Technology
      West Gary, MinTech’s Chief Technical Officer2

      Dust Buster

      Plaxonic Technologies Innovate

      Plaxonic Technologies: Leading Innovation

      tech devises of the future - Latest Devices to Make Our Lives Easier

      Latest Devices to Make Our Lives Easier

      hands of business people typing on a keyboard - Should You Start An Online Business: 4 Things To Consider First

      Should You Start An Online Business: 4 Things To Consider First

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      Career paths available with a law degree

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      How Do Background Check Sites Find Your Information?

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      Weathering the Storm

      tower-bridge-london-england

      How to apply from the USA to one of the most famous law universities in the UK

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      AB3088

      California COVID-19 Rent Relief Policies Economically Unsustainable

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      Dreamers Won Full Restoration of DACA…What Now?

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      Startup Central: Dan Lok’s ‘Take’ on How to Get Your Startup Off the Ground

      73 How to Make a Website That Makes Money The Ultimate Guide - California's Payday Lending Industry and How It Compares to Other States

      California’s Payday Lending Industry and How It Compares to Other States

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      Eesha Patel feature

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      California Business Journal

      5 Tips for Rehabilitating a Tarnished Brand Image

      Has your business’ brand image suffered recently? Use this guide to find suggestions that will help you get back on square footing with consumers.

      by California Business Journal Editorial Staff
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      Stop thinking of your company’s brand as a mere logo. It is a powerful entity that carries an image.

      What is brand image? Your brand image personifies every aspect of your business in the eyes of the consumer. This makes it a crucial component of success. When the image of your brand takes a hit, profits may plummet.

      Read on to learn more about this corporate paradox of fragility and power.

      5 Tips on How to Fix a Damaged Brand Image

      Negative reviews, rumors, and news scandals can all destroy something you took years to build within minutes. But, you can take these 5 measures to repair your brand attributes.

      1. Own Up

      Everybody appreciates the courage it takes to admit when you’re wrong. Publically own up to any big mistakes made within the realm of your business.

      This might feel really difficult to take on extra shame, especially when you could not directly control the circumstance. Remember though, you choose the people who choose the people that make up your company, and that makes you responsible for a lot of minds.

      State what happened, do not make excuses and apologize. Take this a step further by revisiting your mission statement in the public eye and talking about pans to reinforce this.

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      2. Drug Test Your Employees

      Issue drug tests before hiring employees and when you suspect a  problem. How will it help?

      Company drug testing can help you repair your brand image if you suffered a hit due to a drug or alcohol-related incident, or if your business seems to carry a bad rap for the employees you hire. It shows that you act responsibly and professionally and that you feel remorse for any incident that occurred with an employee.

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      It will also protect your brand for the future. Testing for drugs will help you weed out people who may hurt your company in a number of ways.

      3. Human-to-Human Marketing Strategies

      Human-to-Human marketing brings your brand to life and makes it feel more relatable to the consumer. It gives it a human voice that can apologize and make any errors right. After all, what is a brand image, if not the face of your company in need of a voice?

      For this to work, the voice must fit your brand and seem genuine. Connecting with your consumers will make them feel more forgiving towards your brand.

      4. Reward Loyal Customers

      When your brand image suffers, reach out to your loyal customers to make sure they stick around. Send them a special reward to show your appreciation for their business.

      5. Rebrand

      People make strong associations with brands and events that occur within the company. If something serious happens that you cannot recover from, then scrap your brand and rebuild it.

      This makes sense when efforts cost you more than creating a new brand does. Use the strategies above to create something failproof and avoid another tarnished reputation.

      Protect Your Image

      Brand image will make or break your business. Protect it first and foremost, and then make repairs when necessary.

      We love guiding our readers to success. Read more business advice on our website.

      Tags: 5 Tips for Rehabilitating a Tarnished Brand Imagealcoholbrand imageconsumersdrugsemployeesmarketingpowerrebrand

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