It’s estimated that 55% or people watch at least one video online each day. If you haven’t yet implemented the use of video marketing into your small business strategy, now is the time to do so. However, if you still aren’t convinced that the benefits of video marketing are worth the investment, keep reading. Here you can learn some of the main reasons that this is one of the smartest marketing moves you can make.
1. Increase Brand Awareness
With Facebook alone generating more than eight billion video views each day, it’s clear that people really respond to video content.
Videos are much more engaging and help attract people compared to other content types. They are a great way to connect with people and help them get to know your brand. By implementing the right video content with your marketing strategy, you’ll discover your brand will spread – and quickly.
2. Achieve a Higher Rank in Search Results
When you add video to your website, it will increase your search rankings on Google. This is true for other search engines, as well, such as Yahoo and Bing.
The fact is when you add video to your website it will increase your chances of ranking on the first page of Google results by up to 50 times. It’s clear that this makes it worth the effort, especially since more than 75% of people will never venture past the first page of search results.
3. Increase Your Online Presence
If you don’t improve and increase your online presence, it’s going to be difficult, if not impossible for your business to survive. Video marketing helps improve your online presence by ensuring your content is engaging and easier to consume
Also, the right video can encourage viewers to click to visit your website or subscribe to your email list. When someone likes what they see, they are going to spread the word about your video by clicking the “share” button.
When you use video marketing – the right way – it will help ensure your small business is transformed into a prominent and well-known online entity.
4. Increase the Understanding of Your Product
Products are often complex. It’s important that your audience fully understands yours before they make a purchase.
Now, you can make a product video and then merge your video for free then merge your video for free to ensure that it reaches your audience and that they get a good understanding of what you have to offer.
Consider using short, informative explainer videos to help the viewers understand a complicated product by breaking down complex topics into manageable chunks. Videos help you reach a wider audience and boost engagement when used effectively. Given the explainer video benefits and their enduring impression on the audience’s minds, brands invest in video marketing as a part of their content marketing strategy.
Benefits of Video Marketing: Now You Know
As you can see, there are more than a few benefits of video marketing. Knowing what these are is the best way to ensure that you can build your brand and continue to do so on an ongoing basis.
If you are interested in learning more about growing your business and some of the latest trends in video marketing, contact us. Our team is regularly positing blogs to ensure you have access to the latest trends that are emerging.
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