What Is an MPN (Manufacturer Part Number)? When it comes to running an Amazon store, you first have to learn many inventory management terms. An MPN meaning is among the ones you have to understand, especially if you intend to sell any sort of equipment, electronic devices, and spare parts. In this article, you will learn what does an MPN means and why this identifier is essential for your Amazon sales and customer experience.
What Is an MPN?
So, what is an MPN?
MPN stands for the Manufacturer Part Number. It is a unique combination of letters and numbers used by the product’s manufacturer to identify and track it better. Unlike SKUs (stock-keeping units) and other product identification numbers, an MPN can be created and assigned to the product by its manufacturer only.
Still, not all products have and must have this number. Those created for mass-market consumption can go with other product identification. However, having an MPN is essential for equipment, spare and replacement parts, and consumer electronics devices since, in this case, an MPN serves as another guarantee of compatibility and original production.
What is the manufacturer part number in Amazon? Some sellers list the products on Amazon specifying an MPN. Despite this being an optional field to fill in the product description, you are better to add this unique identifier.
What Are the Benefits of Having an MPN?
An MPN doesn’t mark some types of products. Still, specifying it is one more opportunity for your prospective buyers to get complete product information and make sure they are about to make the right choice. Below are the main benefits of having and specifying a manufacturer part number on Amazon.
Discoverability. Those products that come with an MPN are better indexed, ranked, and discovered in the Amazon search results when the users are looking for a specific item using this code. And most likely, they use it since the items marketed with MPN are usually specific and compatible with other specific products from this manufacturer.
Better conversion. With the help of an MPN, the buyers can make the right choice from the first attempt and avoid guesswork. When they are sure that the item is suitable and compatible, they are more likely to purchase it here and now without looking for alternatives. Having an MPN specified in the Amazon product’s description is one more opportunity to increase your conversion rates.
Fewer returns. The fewer returns you have, the better your seller’s rating is. Using an MPN, you help your users make the right choice from the first attempt and avoid costly returns that affect your reputation.
More reviews. When the customer is satisfied with the product, they are more likely to leave a positive review. What’s more, you don’t have to wait for your buyers to do it. You can kindly ask them on your own, using an Amazon review software, for example. In this case, a stream of positive reviews on your product and customer service will help you convert your future leads even faster.
Repeated customers. According to an MPN definition, it is often assigned to the items that are likely to be replaced from time to time to ensure the seamless work of the whole system. Sooner or later, your customers will have to get back to you and buy one more detail, creating a constant sales flow.
Accurate product tracking. You can also use an MPN to better track your products in a catalog or listing. It is also the main reason why the manufacturers themselves mark their products with this unique number.
What to Do If the Product Doesn’t Have MPN?
The manufacturer assigns an MPN before the final product leaves the production line. If the products you sell don’t have this number, there is no opportunity to get it. However, you can still improve your items’ visibility in the listings and search results. Follow the following simple tips.
Research the relevant keywords. There are many Amazon-specific tools for research and discovery, so choose one of them and find out which queries do your customers use to find the product they need. Then, embed these keywords into your product description copy organically.
Provide as much product information as possible. Make sure to specify all the details about the product so that the customers have no additional questions. Making a holistic impression of your product is a top way to prevent your leads from looking for other options and comparing them.
Work on your reviews. Make sure your products have an excellent rating based on the feedback from your previous customers. Social proof is one more trigger for purchasing, so do your best to gather as many positive reviews as possible.
Specifying an MPN in your product description is an optimal field, but it can significantly improve your product discoverability. If the product you sell comes with this identifier, use it and let your prospective buyers save their time searching and avoid guesswork when making a purchase decision.