Where do you find your customers? In a competitive marketplace, businesses must join the hunt for customers; otherwise, sales will dry up. But don’t just start looking for customers without a strategy. You must have a good idea of who your customers are, where to find them, and what you need to do to reel them in.
In this guide, we’re fleshing out a couple of top lead generation techniques you can use to bring in more customers, increase sales, and ultimately grow your business.
Let’s dive in:
1. Search Engine Optimization
Close to 70 percent of all online experiences begin with a search engine. This means most of your prospective customers are using Google, Bing, and other search engines to look for products and services.
What are you doing to capture these customers? If you don’t have an inbound marketing strategy, you’re leaving a lot of high-quality leads on the table. As this blog from Adobe Experience Cloud explains, search engine optimization is the cornerstone of inbound marketing.
SEO has several facets, but it all starts with having a business website that’s optimized for search. This will help increase its ranking on search engine results, which puts it in a better position to get organic search traffic. With an effective website lead conversion strategy, you’ll convert a sizeable number of site visitors into customers.
2. Social Media Marketing
Over 300 million Americans (90 percent of the population) use social media. In 2023, it’s a no-brainer that your business needs to have an active presence on social media.
However, effective social media marketing isn’t about signing up your business on multiple social networks and making random posts. You must identify sites that are suitable for your business and focus on building a presence there. In most cases, these will be sites that are popular with your target audience.
For example, if you’re a gaming company that primarily targets Gen Zers, focus on TikTok and Snapchat. These are the sites that your target customers love using.
Once your social pages are up, create content that’s relevant, informative, and entertaining. Don’t make every post about your products and services. Social media marketing is all about subtly revealing your products to your followers.
3. Word-of-Mouth Marketing
In a digitized world, word-of-mouth marketing isn’t one of the things that come to mind when you’re wondering how to generate leads and drive sales. That’s a big mistake. Word-of-mouth marketing is still one of the most powerful ways to get more leads.
This is why. Over 90 percent of consumers trust product recommendations from the people they know. So, if your current customers are telling their friends and relatives how awesome your products are, you have a lead generation machine that will bring you a steady stream of new clients.
To get your customers to be your brand ambassadors, incentivize them as opposed to just asking them to recommend your services. Run a referral program with attractive rewards, for instance.
Use Lead Generation Techniques That Work
Generating leads is key to customer acquisition for your small business. There are plenty of lead generation techniques you can deploy, but these are the most powerful.
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