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The Importance of Music in the iGaming Industry

Music plays a crucial part in all forms of entertainment, so naturally, the iGaming industry is no different. From the days of yore, land-based casinos have played relaxing jingles to make players comfortable and extend their stay.

Music has such a powerful effect on the human mind and mood that it can influence our general behavior in a casino. Studies show us that music highly affects our casino gameplay style and general habits when it comes to gambling games.

Let us take a look at the effects of music on our gaming sessions, both in land-based and online casinos.

Effects of Music

So, how does music influence our gaming hobbies exactly? Once you enter the casino atmosphere, you will most often be greeted by a bright, colorful atmosphere and relaxing music. Whether the music is some kind of jingle, an acoustic song with smooth vocals or an atmospheric instrumental does not matter.

As long as it presents a mellow sound, the customers will feel at ease and encouraged to stay. The guests will move more slowly in a subconscious rhythm to the music; they need not actively listen to it.

Furthermore, their gameplay style and betting will change as well. With the presence of tranquil music, players will bet more slowly and take their time with their hands.

It is all the same whether you play poker, blackjack, slots, or roulette. Your style and approach to the game, even if it is high-stakes, will take on a slower, more tactful approach.

Now, fewer hands being played per hour does indeed result in less money being circulated around the casino.

However, the casinos are aware of this, and their slower music strategy is for the long haul. You will be more encouraged to come back to the casino, and your longer stay means more spending on the side in terms of expensive food and drinks.

Online Casinos

The effect of music remains the same with digital casinos and online casino games, albeit with a few special innovations. Since online casinos are focused on the solo player experience, their sound design and music are much more detailed.

The most common types of games that tackle this topic are online video slots. Their soundtracks play a crucial part in the player experience. If their music is upbeat and energetic, players will spin the slot faster.

In contrast, if the wheel is spinning more slowly with a relaxing soundtrack, the player will bet more slowly and pay closer care to the visuals.

Let us consider more recent online slot games as examples. Mad Cars by Push Gaming has a rambunctious sound design and a thrilling soundtrack that is fitting to its racing post-apocalyptic team. When playing this video slot, players will be encouraged to spin the reels faster with more bets per hour as they hear upbeat sound effects coupled with race car visuals.

On the other hand, NetEnt’s Bee Hive Bonanza online slot brings the player a much more mellow medieval music style. The player is immersed in a light-hearted and acoustic soundtrack. Therefore, on average, the player bets more slowly and takes their time enjoying the experience.

There are even music-themed online slots for players to enjoy that are all about matching the slot machine rhythm to your gameplay.

What Are Popular Soundtracks?

Besides the general atmospheric and instrumental music casinos use to make your stay more comfortable, there are some -specific songs that you might enjoy while playing casino games. These were all created by talented music celebrities that are lesser or greater casino enthusiasts.

From the pop music side of things, we have Poker Face by Lady Gaga and Waking Up In Vegas by Katy Perry; both are classics that evoke that feel.

Furthermore, we have old-school themes like The Gambler by Kenny Rogers and on the rock spectrum Ace of Spades by Motorhead.

Additionally, who can forget the classic Viva Las Vegas by the great Elvis Presley? This song, and Elvis in general, is responsible for that early Las Vegas vibrance and attraction.

Finally, another great title is Black Jack by the famed Ray Charles. This gem provides that competitive theme to any card game, not just blackjack.

Music Is Everything

Whether you are playing in an online or a land-based one, music will always be a big part of the casino experience. It is there to make you feel comfortable and relaxed. As we have seen, it can also affect how you approach the various games and your betting style.

Music is there to be enjoyed by everyone, so crank up that online game soundtrack the next time you play your online video slot. Just remember to gamble responsibly while enjoying your casino session.

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Debra Amato, California Business Journal

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