• About
  • Contact
  • Testimonials
  • Newsletter
  • More
    • Demographics & Advertising Rates
    • Terms & Conditions
Tuesday, March 21, 2023
No Result
View All Result
California Business Journal
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness
California Business Journal
download

THE FUTURE OF THE NEW DATA CENTER

Before GigaIO came along, the five basic building blocks of massive computer servers could not ‘speak’ to other building blocks in other servers in the same rack or computing cluster.  Now they can. Thanks to the innovative work – and technological brilliance – of Alan Benjamin and Joey Maitra.

by Lee Barnathan, Staff Writer, California Business Journal
A A
Share on FacebookShare on Twitter

Alan Benjamin couldn’t believe it, either. How was it possible that communication between servers and the basic building blocks couldn’t easily talk to each other?

They couldn’t, that is, until now.

Thanks to technology developed by Benjamin’s company, GigaIO, the basic building blocks of servers in a rack or cluster can now communicate cleanly, clearly and efficiently, saving companies valuable time — and an enormous amount of money.

Welcome to the future of the new data center.

Alan Benjamin
Alan Benjamin

The technology, created by GigaIO founder and chief architect Joey Maitra, is in testing phase now, and Benjamin expects it to be ready for shipping to customers early next year.

“When I got involved and understood Joey’s technical approach, I told myself the same thing: ‘This makes sense. This is how it should have been done,’” Benjamin says. “It turns out that while it looks simple, making it all work is a lot harder.”

And ultimately it was accomplished just like that.

The reality is that companies have tried and failed because no one could figure out how to make the switch that routes all the information in a computer network, connect to all the server parts and talk to each other in the standard language, PCI Express.

Peripheral Component Interconnect (PCI) Express has been around since 2004. When a computer boots up, PCI Express determines which devices are plugged into the motherboard. It then identifies the links between the devices, creating a map of where traffic will go and negotiating the width of each link.

When a company has racks of servers – and there usually are between six and 25 servers per rack – the amount of information that can travel between servers can only go so fast because of PCI Express’ chief shortcoming: it hasn’t yet evolved to be able to communicate with multiple hosts. Instead communication is translated from PCIe into some other networking protocol.

Maitra’s solution was creating a PCIe switch that enables multiple root complexes to exist on a given network. A root complex connects all the building blocks inside the server together – processor, memory, storage, acceleration and networking, and generates transaction requests on behalf of the processor.

In the past, these root complexes “fought” over which link the traffic will flow. Now, each server’s root complex “owns” its own link and sees all the other servers’ links in the cluster without fighting.

“What we discovered is extreme connectivity with lightning-fast, seamless, impeccable performance,” Benjamin says.

 Joey Maitra
Joey Maitra

Maitra is a certified genius in his space. Having held executive positions at Magma, Patriot Scientific and Metacomp, he was instrumental in the development of a Unified System Area Network with PCI Express as the fabric and is the inventor of the IP associated with it.

“He defined the software, hardware and the system architecture of the prototype switch implementation and was responsible for the design implementation,” Benjamin says.

“Remarkable stuff,” he adds.

Companies and industries with massive computer systems that run millions of programs and jobs at once will be benefitting dramatically from GigaIO’s technology. These include artificial intelligence, high-speed trading, genome analysis, bioscience research, movie rendering, oil and gas exploration — and moving data from a centralized cloud to logical extremes — or edges — of a network.

“When you communicate from server number one to server number two, the native language of the chips in the server is PCI Express, and the architecture inside those servers is PCI Express,” Benjamin says. “We have invented technology that allows us to take PCI Express and move it within the network cluster.”

Benjamin, who was previously COO of Pulse Electronics and CEO of Excelsus Technologies, outlines several practical benefits of GigaIO’s unique technology:

ADVERTISEMENT
  • Vastly improved performance. If it takes data 20,000 nanoseconds (or one billionth of a second) to move through the system, GigaIO’s technology takes less than 200 nanoseconds — 100 times faster. And faster is better, of course, especially when something like AI might require nine million calculations, Benjamin says. An example would be a Big Pharma company conducting research and development on a new drug that would aid an illness or disease. Since FDA approval is time-consuming and expensive, the company would want to ensure it is worth the effort. But the seven terabytes (or seven trillion bytes) of data it would collect weekly would be too much for humans to sift through before the next week’s seven terabytes of data come in. “Our technology will be able to keep up with it,” Benjamin says. “That’s what makes it so groundbreaking and unique.”
  • Better – and more — flexibility. A server contains five basic building blocks: a central processing unit, memory, storage, acceleration and a communication card. These elements can either be “locked together” or treated separately as different subsystems via a process called disaggregation. This new technology allows an advanced scale computing system to dramatically increase its use of resources by taking better advantage of disaggregation.
  • Reduced expenses and increased productivity. Benjamin says one early customer built a new system using GigaIO technology for about $60,000 that is giving them 25 percent improved performance compared with their existing system costing about $140,000.

Benjamin envisions more companies and industries requiring GigaIO’s technology and becoming less resistant to having it — the resistance stemming from the fear of something new.

“The pace of change the next 10 years will be dramatic,” he says. “No one wants to spend big money because of fear of obsolescence. We’re trying to alleviate it.”

And that Big Pharma company that would use the technology for seven terabytes of data? Benjamin says that by next year, the technology would be able to handle 15 terabytes.

“We’re giving them a platform that’s simply more adjustable and more flexible,” he says.

Copyright © 2018 California Business Journal. All Rights Reserved.

 

Tags: 2018AdvancedAIAlanAlan Benjaminarchitectureartificial intelligenceBenjaminCaliforniaCalifornia mediaCEOcertifiedclouddevelopmentdevicesexecutivefuture of the new data centerGigaIOhostsinformationinnovative technologyIPjobsJoey Maitramemorynetworkingnetworking protocoloilPCI Expressprocessorscienceserverstoragetechnologythe basic building blocks of servers can now communicate efficientlyTraffic
ADVERTISEMENT
Lee Barnathan, Staff Writer, California Business Journal

Lee Barnathan, Staff Writer, California Business Journal

Related Posts

data storage
How to Store Business Data While Ensuring Compliance
Alec Talan is Partner and General Counsel at Blue Skies Consulting in San Francisco.
Commentary: Business Transformation
Data Center
Server Security Audit: All You Need To Know About It
Ken Yu Headshot2
Q&A with Ken Yu, CEO of RAKwireless, on his Entrepreneurial Journey and the Importance of Making IoT Accessible for All
advertisement
ADVERTISEMENT

CBJ Newsletter

Facebook Twitter LinkedIn Instagram LinkedIn

Advertise With CBJ

Contact Rick@CalBizJournal.com

CBJ Rates and Demographics

Job Postings

CEO Wanted


Requirements: BS/BA + 2yrs of Business Managing Experience

Mail Resume: Grand Life, Inc. 14647 Northam St. La Mirada, CA 90638.

$114,754/year

ADVERTISEMENT
1REALTOUR-SAN DIEGO-WEB DESIGN
Facebook Twitter LinkedIn LinkedIn Instagram
C B J   LOGO  SVG-01
  • About
  • Contact California Business Journal
  • Testimonials
  • Demographics & Advertising Rates
  • Terms & Conditions

Categories

  • Art & Culture
  • Business
  • California Hotel Listings
  • Daily Updates
  • Editor's Choice
  • Education
  • Featured
  • Finance
  • Food & Dining
  • Health & Fitness
  • Human Interest
  • Insurance
  • Law
  • Lawyers
  • Marketing
  • Medical
  • News
  • Newsletter
  • Opinion
  • People
  • Popular
  • Real Estate
  • Social Media
  • Technology
  • Uncategorized

CBJ Partner Firebrand Media

Laguna Beach Independent Newspaper
 Laguna Beach City Guide
 Newport Beach Independent Newspaper
Newport Beach Country Club Magazine
  Montage Magazine
 Omni Escapes Hotel Magazine
 Bespoke Concierge New York
 Evans Hotels
 Laguna Beach Magazine
 On The Menu Laguna Beach
 Newport Beach Magazine
Coastal Real Estate Guide (NB,LB, CDM)
Monarch Beach Resort Magazine
 Pacific Coast Magazine (SoCal)
Sea Island Life Magazine
Salamander Hotel & Resorts Magazine
 View our entire portfolio

 

Most Viewed

  • Gavel, scales of justice and law books

    Lawsuit Basics: How Much Does It Cost to Sue Someone?

    0 shares
    Share 0 Tweet 0
  • Investigation: Can TriumphFX Take Your Money?

    0 shares
    Share 0 Tweet 0
  • The Impact of Covid: Racing to Buy Second Citizenships

    3 shares
    Share 0 Tweet 0
  • What to Do When an Online Casino Refuses to Pay Out Your Winnings

    0 shares
    Share 0 Tweet 0
  • The Truth About Temu: Where Is It From?

    0 shares
    Share 0 Tweet 0
  • Top 5 Flavors On Elf Bar BC5000 Review

    0 shares
    Share 0 Tweet 0
  • NFL Paychecks: How Do NFL Players Get Paid?

    0 shares
    Share 0 Tweet 0
  • Temu’s New Shipping Policy Is A Smashing Hit For Shoppers All Over the Country

    0 shares
    Share 0 Tweet 0
  • Five Reasons Why The Government Does Not Like Bitcoin

    0 shares
    Share 0 Tweet 0
  • How to Start a Telecommunication Business: A Step-By-Step Guide

    0 shares
    Share 0 Tweet 0

Latest Articles

10 Ways to Increase a Home’s Curb Appeal for Buyers

10 Ways to Increase a Home’s Curb Appeal for Buyers

Feel the Health Benefits of a Bemer PEMF Mat

Feel the Health Benefits of a Bemer PEMF Mat

What Can Help Raise the Level of the Game in World of Warcraft if You are a Beginner

What Can Help Raise the Level of the Game in World of Warcraft if You are a Beginner

Benefits of Editing PDF Online

Benefits of Editing PDF Online

7 FAQs About Home Solar Energy Systems

7 FAQs About Home Solar Energy Systems

Benefits of Using Electric Bikes for Camping and Traveling

Benefits of Using Electric Bikes for Camping and Traveling

How to Sign Up for the Best Casino is Listed Below

How to Sign Up for the Best Casino is Listed Below

Does Personal Auto Insurance Cover Rentals?

Does Personal Auto Insurance Cover Rentals?

The Best M4A4 Restricted Skin

The Best M4A4 Restricted Skin

The Top Signs You Need HVAC Repair: Don't Ignore These Warning Signs

The Top Signs You Need HVAC Repair: Don’t Ignore These Warning Signs

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR

No Result
View All Result
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR