Many businesses ask about their communications and marketing: “What is the best direct platform to connect with customers.” This question is necessary because you must know how to reach your customers and prospects.
Direct mail marketing is fast becoming one of the most effective ways to communicate with customers and potential customers. Regarding direct mail marketing, there are two options: digital (emails) and physical (postcards).
First, look at both options; anyone will want to choose digital because of how fast-paced and digital the world is becoming. However, a closer look at postcards will help you realize how big an impact direct mail postcards can have on customers. Here are more reasons you should choose them over emails.
Eight Reasons You Should Choose Postcard Mailing Over Email
Most customers are experiencing email overload.
While email marketing may seem like a cheaper and more convenient way to deliver to your customers regardless of location, many customers often complain that managing their inbox is arduous because of the several notifications they have to deal with. Sometimes, they even mass delete their emails to make their inbox less clumsy.
Postcard mailing is an excellent way to make a good impression.
Sending custom-made postcards feels personal. It means it gets to your customers’ homes, waiting to be opened by them. This means it has their attention, unlike emails that get muddled with other emails and distractions.
According to Royal Mail, “People said they are likely to give at least 65% of the postcards in their mail full attention, and 35% of their emails only get that attention. Also, 72% of people said they often read and review some of their direct mail postcards at a time when they can give it full attention, even if they have already opened it.”
With postcards, there is no risk of spam, scams, or hackers.
One of the nuances you have to deal with email is nasty schemes like scams, hacks, and spam. With postcards, it is pretty rare to have such situations because many hackers wouldn’t want to go through the stress of creating a postcard. It is also easy to decipher a scam with a direct postcard.
It is more versatile.
Emails are an excellent way to nurture leads and drive mini-conversations. In addition, it can guide and support inbound marketing campaigns. However, with direct mail, you can use it for prospecting, soliciting referrals, upselling and cross-selling customers, and win-back campaigns. Postcards are also an opportunity to be creative with their postcard mailer design because you can add value, drive traffic, and increase online sales.
It is affordable.
Postcards are an excellent way to have high-quality marketing with less money involved. In addition, it is a cost-effective marketing channel you can turn to if you want targeted marketing.
It is measurable.
One can easily ask, “how do I measure my postcard campaign?” But it is possible.
You can track how many postcards were mailed out and how many new inquiries, leads, or sales were generated.
You can also test the offer most preferred by your audience.
Postcards are easy to launch.
With postcards, it is straightforward. You don’t need a billion to pull off a successful postcard campaign. All you need is a graphic artist to create a unique design and a mass postcard mailer that can help make sure it gets to your customers. All of these can happen in a matter of days or weeks.
It is an excellent way to stay ahead of the competition.
Sometimes all your competitors are thinking about is offer and promotional ideas that involve TV, radio, billboards, newspapers, and other mass marketing approaches aside from postcards. You can leverage this and choose direct mail postcards to send your message directly to your customers.
What You Should Know About Postcard Mailing
Make sure you know your target audience and understand their needs. Learning what they need will teach you how to craft your postcards to spur them to action.
Plan your mail and make sure the channel you choose works. Also, check that the discount codes and contacts are working.
Use the postcards as a part of a more extensive campaign. It always works when you are using multiple channels.
Make a visual statement with a robust and relevant design that keeps you memorable.
You should have a clear, measurable objective to guide your campaign and actions.
Consider splitting your campaign to test the performance of your campaign. This will also help you understand what appeals to your target audience and what to do more and less of.
Consider mass postcard mailing so that you can reach multiple people at once.
Postcard mailing has proven to be a great way to sell your offer and get your customers’ attention. Do you know any brands that sent a postcard to you? How did it make you feel?