As we get closer to the end of 2022, we reflect on the year that has been, and we look forward to the year ahead. With every new year, there are fresh trends that businesses need to be aware of. This does not mean you must take every trend onboard, but you must explore them and adapt your approach accordingly.
We are going to take a look at streaming trends in particular. According to ExpressVPN’s report, the past year in streaming in the US was truly an impressive one! Even though we’re free from lockdown, streaming subscriptions have remained high, with Netflix still leading the streaming game. Interestingly, nine out of ten most streamed shows in 2022 were produced by Netflix.
With that in mind, let’s delve a little bit deeper into the streaming trends we expect to see throughout the coming year.
Live streaming of concerts.
The cost of living crisis is something that is being felt around the world. Because of this, a lot of people are not able to go to as many events as they were before. Event organizers have a great way of capitalizing on an extra revenue stream by broadcasting concerts on streaming platforms. This also gives new artists an excellent way of getting attention.
Surprisingly, live or recent concerts landing on streaming platforms have been few and far between. Yes, we have a lot of older concerts on streaming platforms. But what about new shows? Festivals, in particular, could really benefit from this.
We’ve seen Glastonbury land on BBC iPlayer, as well as a few Wireless acts. But that’s restricted to the UK. Essence Festival in New York promised to stream earlier this year, but fans were devastated when they cut the show before the main act, Nicki Minaj, came on the stage. There’s definitely work to be done in this area, and we expect big progress in 2023.
Merging TV and gameplay
As research shows, adventure and fantasy programs have been incredibly popular on streaming platforms throughout 2022.
We may see streaming platforms develop their own gaming controls in the future or team up with gaming companies. The possibilities are endless, and with VR developing rapidly, it’s an exciting space.
Last but not least, the purpose of live streaming is to engage with your audience as much as possible. Because of this, we fully expect to see retail brands dive deeper into the streaming world.
We have seen that some brands have connected with streaming providers to offer insight into their businesses. “Inside Missguided” on Netflix is a prime example of this. With streaming viewership surpassing cable in the U.S. for the first time ever, don’t be surprised to see more documentaries and shows of this nature.
Perhaps we will see brands providing an online shopping experience via streaming. Both worlds can certainly merge. When you bring VR into the picture, there is a space for online shopping, virtual reality, and streaming to come together in a ground-breaking fashion. You could really see this landing somewhere like Disney or Amazon, with users able to purchase directly from the stream.
Another bright year ahead for the world of streaming
So there you have it: an insight into the streaming trends we expect to see throughout the coming year. We certainly predict another strong year for streaming platforms such as Netflix and Amazon Prime. From retail streaming to the second-screen experience, there are many trends to factor in when strategizing for your business over the coming months.