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California Business Journal

Starbucks Gold Card vs. Standard Rewards Program

by Bia Pendelton, California Business Journal
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Reward programs are your favorite brand’s way of saying “we love and appreciate you!” In their attempt to offer something extra to their loyal customers, brands often provide reward programs and additional perks as a token of gratitude.

Starbucks is no different. In addition to providing comfort, convenience and outstanding coffee to its customers, Starbucks looks out for the buyers by offering a range of perks through its rewards program and there is no option better than Starbucks Gold Card.  Why is that?

First of all, Starbucks Gold Card program has created a sense of community amongst buyers. Being a cardholder means you are part of an exclusive club of coffee lovers who share the same passion: a perfect cup at their favorite brand. I can’t help but notice that with a Gold Card, you are treated differently at Starbucks. Employees respect you, and others greet you with admiration that they have for a true coffee expert. But the perks don’t end here. There is a list of reasons why Starbucks Gold Card is better than regular rewards programs and I will discuss these with you, one by one.

1.More Perks Than What Regular Reward Programs Offer

If you think regular reward programs offer a great deal of benefits, wait until you see what Starbucks Gold Card has in stock. The card provides perks such as free drinks, free birthday rewards, and exclusive offers provided to members only. Moreover, with a Gold membership, you will get a personalized card to show your coffee-lover status.

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2.Exclusive Access To Special Events

Starbucks does not provide access to special events and promotions to every buyer. Instead, it is limited to particular members online, especially the Gold Members. These are experiences that regular reward programs members can only dream of. You may be invited to coffee tasting for a new flavor with Starbucks experts or get early access to products that have not been officially launched by the brand yet. The Gold Card gives you a VIP pass to the world of Starbucks that regular buyers do not have.

3.Skip The Line To Buy Coffee Quickly

Did you know that Gold Card members don’t need to wait in line to get to their coffee order. Instead, they can order using the Starbucks app and save precious time on busy mornings by getting VIP-treatment and early access to their order. Well, it looks like Starbucks definitely knows how to make its Gold Card members feel special and welcome at all times.

4.Free Flavor Shots and Customization

The Gold Card means you get to order customization when it comes to your coffee. You can opt for free flavor shots or different milk alternatives. This offer is applicable to Gold Members only because Starbucks wants them to enjoy their coffee just the way they like it.

What To Watch Out For When Using Starbucks Gold Card? 

It is obvious by now that Starbucks Gold Card offers a lot of privileges and perks. However, it is also important to remember that, if you are not careful enough, you can end up wasting the perks that the membership has to offer.

For example, some of the rewards that the card offers come with expiration dates. Let’s say you have earned stars through regular purchases at Starbucks. In such cases, the rewards typically expire in 6 months so you must utilize them timely. Otherwise, you could miss out on the benefits that you have earned.

Furthermore, it is important to protect yourself from scams and frauds when using the Gold Card. There is important personal information linked to the card that can land in the wrong hands if you are not cautious enough. Therefore, you must keep your card in a safe place at all times and ensure that you are not sharing the card number with anyone who can misuse sensitive information.

If by any chance, you misplace or lose the card, you must report it to Starbucks immediately so the brand can take appropriate steps to block the card and freeze your account right away. This will prevent any unauthorized use of the card and help you stay away from potential issues. By taking these steps, I can guarantee that you will be able to enjoy all the benefits of the Starbucks Gold Card without any hassle.

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Tags: accessappbenefitsbirthdaybrandbuyersclubcoffeecommunityconvenienceCustomizationeventsExclusive Accessexpertsflavorflavor shotsfreeGold membershipinformationlinenumberofferspersonalizedpotentialproductsprogramspromotionsprotectrangerewardsrewards programsafestarbucksstarbucks gold cardstarstimetoken
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Bia Pendelton, California Business Journal

Bia Pendelton, California Business Journal

Related Posts

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