With the launch of the first social network back in 2003, the subsequent explosive growth of social media and their pervasiveness and integration to our everyday routines, it is only reasonable to think that social media have been changing sports betting, just as they have changed nearly every aspect of our lives.
Today, social media go hand in hand with both sports and sports betting. In fact, social media is used by everyone. For different reasons, different purposes and in most cases in different ways. But, every constituent of the sports betting industry – from the sports federations and teams to the online bookmakers listed at https://allbets.tv/br/bookmakers/ and the sports bettors themselves- is indeed heavily using social media platforms and networks to accomplish their objectives.
Let’s see how each of these constituents use social media.
Sports federations and organizations rely on social media to build sports loyalty and to increase the number of fans, by promoting engagement with the sport. Big tennis tournaments, NBA, MLB and NFL professional leagues and other international, regional or local level organizations and promotions in every sport are using platforms like Twitter, TikTok, YouTube, Facebook or Instagram for marketing purposes.
Then it is the teams themselves. Well, teams use social media to roll out information, disseminate any data that they want to hit the market, interact with their supporters and fans and generally communicate with the greater public. Most teams have their official YouTube channel and formal social network accounts wherein they release information and they engage in a dialogue with their fans.
And besides the teams, it is also the players of the teams or the Individual athletes that use social media to do all the above, plus build their popularity and profile. Big football stars like Lionell Messi and Ronaldo or basketball legends like LeBron James and Kevin Durant have seen their stakes rise sharply in light of their social media popularity!
Then of course, it is the sports fans that are also using social media, probably even more committedly and relentlessly. They follow their favorite teams or players to learn about their next moves, their lives, their accomplishments and let’s not forget – to get to interact with them directly. For the sports fans, social media is the only way to come as close as it gets to being a part of the greater community of the sports they love the most.
Sportsbooks and online betting sites use social media to reach more targets, to widen their customer base, attract new users and build stronger customer relations with existing users. Being the service providers in the industry, bookmakers also advertise and market their sites and their service offerings so as to obtain better market reach. They use social media to drive traffic to their websites, increase interest over certain events or promote specific betting markets.
Tipsters and betting experts use social media to promote their services also. It is the most efficient medium and the fastest communication tool, which enables them to sell their edge to punters.
And finally, it is the sports bettors that use social media to gauge information that might prove useful for their betting strategies and choices, to exchange views with other bettors, to gain access to tipsters or find unique offers and promotions from bookmakers. The sports bettors create communities in social networks, share their betting experiences, make comments on upcoming events and ultimately create content, which is then consumed by other sports bettors or even themselves.
