Optimizing Online Advertising Payments: Wallester’s Innovative Card Solutions for Advertisers

“Advertising is the engine of progress” – this slogan has not lost its relevance with the development of the virtual market where millions of quick buy-sell transactions are carried out every second.

Planning the launch of an advertising campaign on the Internet; it is necessary to think through not only the promotion goals and the media plan of advertising placement and methods of settlement on advertising platforms. Without a convenient tool for mutual settlements, it won’t be easy to focus on creating an effective advertising strategy.

Card Issuing for online media agencies allows you to immediately solve all advertisers’ problems with mutual settlements on online platforms.

Features of Online Advertising

The main feature of marketing campaigns launched online is that their strategy involves advertising on several sites at once. The work goes at once in several directions:

• contextual and targeted advertising
• search engine optimization
• online media advertising
• advertising in blogs
• media advertising

Advertisers usually use ordinary payment cards to pay for advertising on all platforms. And this creates a lot of problems for the advertising campaign in the future. The whole point is that a regular bank card can be lost, it can be blocked for some reason, or the account can be closed. In any of these cases, the advertiser must reconfigure all their campaigns and change the payment details on every online platform they use.

Another disadvantage of using a standard Payment Card Solution is that the card details can become available to third parties. It can lead to losing the entire advertising budget on its balance.

Many online platforms put strict conditions for withdrawing profits from advertising campaigns. And this is another disadvantage of using standard payment bank cards. First, the profit is credited to a separate personal account created by the platform, and only after a certain amount is accumulated there can you withdraw the money within a certain time frame. Sometimes, the profit from an advertising campaign can be withdrawn for weeks or months.

All these limitations and complexities reduce the effectiveness of any advertising campaign and do not allow you to concentrate on implementing the advertising concept. The Wallester company offers a way out of this situation. All issues related to mutual settlements can be solved by launching its card program. It is Co-brand Solution, thanks to which any advertiser can issue physical and virtual Visa cards. It will not only increase the security of payment for online services but will significantly speed up and simplify advertising setup.

Benefits of Wallester’s Solution

With Wallester, there is no need to risk the entire advertising budget and use only one payment card, but you can issue a separate one-time or reusable virtual card for each online platform. This solution has a lot of advantages:

• thanks to the 3D Secure function, all payments are secure
• all issued cards can be managed in a common personal cabinet
• with your cards, you can easily control your expenses, track cash flow and set limits
• access to funds is instantaneous
• cards can be used to pay at POS terminals, make online purchases and withdraw money from ATMs.

With the help of Wallester’s payment solutions, the management of advertising budgets is simplified, and the security of payment transactions is increased.

Why Wallester?

Now on the market, you can find a lot of software products for launching your card programs, but there are several reasons to choose Wallester:

• high level of service;
• compliance with all international norms;
• possibility to issue cards of any purpose and type;
• allocation of BIN range for each programme;
• continuous support of the solution created by the client.

With Wallester https://wallester.com, it is possible to customize issuing not only ordinary impersonal payment cards but also White-Label Card Issuing. With their help, it is easy to personalize the business, make the brand more recognizable and improve customer loyalty. The white-Label solution implies issuing cards with a corporate design and a similar design to the mobile application. It is also convenient that all cards issued through the Wallester platform can be tokenized. It will allow us to connect them to mobile applications of Apple Pay, Google Pay, etc. Thus, with solutions from Wallester, any advertising campaign becomes maximally effective, and there is an opportunity to quickly and easily use its profit.

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