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Mobile website vs mobile app: Which option is best for your growing business?
It’s no secret that mobile device activity is increasing. More than 55% of website traffic worldwide now comes from mobile devices. This means you need to ensure your audience can reach you via a tablet or smartphone if you want to engage and convert more customers.
Making your website “mobile responsive,” or creating a “mobile-friendly website” is probably the easiest way to do this. Most website builder platforms now include mobile responsive themes as standard. But, sometimes, it might make sense to go a step further, and actually convert your website into an app. After all, smartphone users spend the vast majority of their time on smartphones accessing apps.
So, how do you decide which strategy is best?
These days, a mobile-friendly website is a necessity for every business. Over 73% of web designers believe a non-responsive design is one of the top reasons why people abandon a site. If you’re looking for a simple and cost-effective way to make your site more mobile-friendly, creating a mobile website is a great choice.
A mobile website is simply a website, or version of your website, designed to scale to suit any sized device, from tablets down to smartphones. Some can even feature mobile-specific features, like “click-to-call” buttons.
Creating a mobile website, rather than relying on an app, also has a few distinct advantages for both businesses and users, such as:
So, if mobile websites are so valuable, why should you make your website an app?
The first answer is that statistics show mobile apps can be far more beneficial to brands. While mobile users only spend around 17% of their time checking out websites through mobile browsers, they spend up to 83% of their time on apps. This indicates that users prefer the app experience.
Studies have also shown that conversion rates, engagement, and other key metrics are generally higher for mobile apps than websites.
Creating app allows you to tap into a host of unique benefits such as:
So, which strategy should you choose? Do you stick with a simple and cost-effective mobile website, or invest in better brand awareness, engagement, and conversion rates with a mobile app?
The simple answer is you actually don’t need to choose between the two. The best strategy could actually be to invest in both. There’s nothing stopping you from creating a mobile-friendly website, great for attracting everyday consumers online, and a mobile app for your loyal buyers.
A mobile app will help you to boost engagement among your consumers, increase your chances of conversions, and build loyalty throughout your customer base. A mobile website will ensure you can still attract customers from a range of different sources, including SEO.
Start with a mobile-friendly website, and then, when you recognize a growing number of repeat customers visiting your website from mobile devices, consider converting that site into an app.
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