Even in 2020, a year that has suffered from a global recession, email marketing is an industry that is valued at a whopping 7.5 billion dollars. That figure is projected to skyrocket all the way to 17.9 billion by the year 2027.
Why are so many people investing in email marketing and generating value for this industry? Because email marketing sells products.
That is, of course, if you’re leveraging it correctly.
One of the core factors that emboldens email marketing ROI is the “open rates” of your campaigns. Open rates refer to the rate at which people open the emails you send them.
1. Keep Subject Lines Short, Telling, and Enticing
People want to be able to see your email’s subject line and know exactly what they’re going to get if they choose to open your note. They also want that information communicated quickly.
The best way to support those desires is to keep your subject lines short (under 7 words to avoid truncation), telling, and enticing.
The subject line “Here’s a Free Gift for Your Loyalty” is going to get a lot more opens than, “We Have Great Prices on Items This Week and Surprises for Our Best Customers”.
Long, broadly messaged lines like the latter example won’t even fit in most email client’s heading fields.
When you get people to sign up for your mailing list, be sure to ask them for their first name. With that information, you can automatically address your emails to them via tools offered through your mailing application which will boost opens.
For example, having preview text in an email read, “Shelby, Here’s a Special Offer For You” will get more engagement than “Here’s a Special Offer For You”.
3. Build Trust With Your Customers
Enticing subject lines and calling people by their names are two proven ways to get more email opens and to boost your email marketing ROI. At the end of the day though, if your customers open your emails and don’t find them to be valuable, they’re going to stop engaging with your notes.
This is where building trust with your customers comes into play.
Popular marketing agencies like the people at Bearfoxmarketing.com and other branding gurus harp on the fact that your marketing needs to drive value for customers. You need to think when you email somebody how that email will reward curiosity.
If your emails drive value for those that open them, you’d better believe people will continue to click on them.
You Have the Power to Boost Your Email Marketing ROI
Obtaining the email marketing ROI you’re looking for comes down to getting people to open your emails and rewarding that action. We hope the topical tips we’ve shared help you better achieve both of those ends.
For more information on email marketing or other forms of ROI marketing, check out additional business content we have featured in our digital publication.