ADVERTISEMENT
  • About
  • Contact
  • Testimonials
  • Demographics & Advertising Rates
Tuesday, January 26, 2021
Search
    Generic filters
    California Business Journal
    42 °f
    Los Angeles
    52 ° Wed
    56 ° Thu
    54 ° Fri
    52 ° Sat
    55 ° Sun
    57 ° Mon
    • Front Page
    • Business
      • Insurance
      • Real Estate
    • Finance
      claiming gambling losses on your taxes

      Can you claim gambling losses on your taxes?

      Nicholas Yrizarry

      In Perfect Alignment

      Invest-in-Your-Childs-Future

      Start Investing Now For Your Child’s Future

      IMG 8554 - From a “Wish List” to a “Reality List”

      From a “Wish List” to a “Reality List”

    • People
    • Featured
      law swirl stairs

      Down and Dirty

      284 RUdQVDAwNTEuanBn

      The Rising Phenomena of Solar Energy Hits A New Gear in California

      Silicon V Real Instituto

      The Entrepreneurs ‘Angell’

      West Gary, MinTech’s Chief Technical Officer2

      Dust Buster

      Flags-of-the-world

      The Impact of Covid: Racing to Buy Second Citizenships

    • Technology
      West Gary, MinTech’s Chief Technical Officer2

      Dust Buster

      electric vehicle charging station 2

      The Electrification of Transportation

      Plaxonic Technologies Innovate

      Plaxonic Technologies: Leading Innovation

      tech devises of the future - Latest Devices to Make Our Lives Easier

      Latest Devices to Make Our Lives Easier

    • Law
      law books

      Career paths available with a law degree

      background-check

      How Do Background Check Sites Find Your Information?

      hurricane

      Weathering the Storm

      tower-bridge-london-england

      How to apply from the USA to one of the most famous law universities in the UK

    • News
      Reborn Cabinets, Anaheim, Calif.

      BBB Torch Awards Recognize Orange County Businesses

      AB3088

      California COVID-19 Rent Relief Policies Economically Unsustainable

      american-flag

      Dreamers Won Full Restoration of DACA…What Now?

      Airplane Landing

      London Heathrow one step closer to controversial third runway

    • Human Interest
      • Food
      • Art & Culture
    • Education
      What a Legalization of Sports Betting Approval Would Mean for California's Economy

      What Legalization of Sports Betting Approval Would Mean for California’s Economy

      How to Boost Your Resume in a Competitive Job Market

      How to Boost Your Resume in a Competitive Job Market

      How to Prepare for a Mountain Trip (2)

      How to Prepare for a Mountain Trip

      law swirl stairs

      Down and Dirty

    • Health & Fitness
      The Surprising Link Between Gut Health and Mental Health - The Surprising Link between Gut Health and Mental Health

      The Surprising Link between Gut Health and Mental Health

      Eesha Patel feature

      Multi-Dimensional Reality

      166521182

      One Hour Each Morning for the Remaining 23

      87 CBN vs CBD How Are the Benefits Different - Commonly Asked Questions About CBD Oil in the USA

      Commonly Asked Questions About CBD Oil in the USA

    California Business Journal
    • Front Page
    • Business
      • Insurance
      • Real Estate
    • Finance
      claiming gambling losses on your taxes

      Can you claim gambling losses on your taxes?

      Nicholas Yrizarry

      In Perfect Alignment

      Invest-in-Your-Childs-Future

      Start Investing Now For Your Child’s Future

      IMG 8554 - From a “Wish List” to a “Reality List”

      From a “Wish List” to a “Reality List”

    • People
    • Featured
      law swirl stairs

      Down and Dirty

      284 RUdQVDAwNTEuanBn

      The Rising Phenomena of Solar Energy Hits A New Gear in California

      Silicon V Real Instituto

      The Entrepreneurs ‘Angell’

      West Gary, MinTech’s Chief Technical Officer2

      Dust Buster

      Flags-of-the-world

      The Impact of Covid: Racing to Buy Second Citizenships

    • Technology
      West Gary, MinTech’s Chief Technical Officer2

      Dust Buster

      electric vehicle charging station 2

      The Electrification of Transportation

      Plaxonic Technologies Innovate

      Plaxonic Technologies: Leading Innovation

      tech devises of the future - Latest Devices to Make Our Lives Easier

      Latest Devices to Make Our Lives Easier

    • Law
      law books

      Career paths available with a law degree

      background-check

      How Do Background Check Sites Find Your Information?

      hurricane

      Weathering the Storm

      tower-bridge-london-england

      How to apply from the USA to one of the most famous law universities in the UK

    • News
      Reborn Cabinets, Anaheim, Calif.

      BBB Torch Awards Recognize Orange County Businesses

      AB3088

      California COVID-19 Rent Relief Policies Economically Unsustainable

      american-flag

      Dreamers Won Full Restoration of DACA…What Now?

      Airplane Landing

      London Heathrow one step closer to controversial third runway

    • Human Interest
      • Food
      • Art & Culture
    • Education
      What a Legalization of Sports Betting Approval Would Mean for California's Economy

      What Legalization of Sports Betting Approval Would Mean for California’s Economy

      How to Boost Your Resume in a Competitive Job Market

      How to Boost Your Resume in a Competitive Job Market

      How to Prepare for a Mountain Trip (2)

      How to Prepare for a Mountain Trip

      law swirl stairs

      Down and Dirty

    • Health & Fitness
      The Surprising Link Between Gut Health and Mental Health - The Surprising Link between Gut Health and Mental Health

      The Surprising Link between Gut Health and Mental Health

      Eesha Patel feature

      Multi-Dimensional Reality

      166521182

      One Hour Each Morning for the Remaining 23

      87 CBN vs CBD How Are the Benefits Different - Commonly Asked Questions About CBD Oil in the USA

      Commonly Asked Questions About CBD Oil in the USA

    Search
      Generic filters
      California Business Journal

      Maximize Your Open Rates: 3 Ways to Improve Email Marketing ROI

      Obtaining the email marketing ROI you're looking for comes down to getting people to open your emails and rewarding that action.

      by California Business Journal Editorial Staff
      A A
      Businessman drawing E-mails concept on blurred abstract background

      Businessman drawing E-mails concept on blurred abstract background

      Share on FacebookShare on Twitter

      Even in 2020, a year that has suffered from a global recession, email marketing is an industry that is valued at a whopping 7.5 billion dollars. That figure is projected to skyrocket all the way to 17.9 billion by the year 2027.

      Why are so many people investing in email marketing and generating value for this industry? Because email marketing sells products.

      That is, of course, if you’re leveraging it correctly.

      One of the core factors that emboldens email marketing ROI is the “open rates” of your campaigns. Open rates refer to the rate at which people open the emails you send them.

      If your campaign’s open rates leave a lot to be desired, keep reading. Below, our team shares 3 simple tips that can substantially increase how often consumers read the things you email them.

      1. Keep Subject Lines Short, Telling, and Enticing

      People want to be able to see your email’s subject line and know exactly what they’re going to get if they choose to open your note. They also want that information communicated quickly.

      The best way to support those desires is to keep your subject lines short (under 7 words to avoid truncation), telling, and enticing.

      The subject line “Here’s a Free Gift for Your Loyalty” is going to get a lot more opens than, “We Have Great Prices on Items This Week and Surprises for Our Best Customers”.

      Long, broadly messaged lines like the latter example won’t even fit in most email client’s heading fields.

      ROI2. Call Customers by Name

      When you get people to sign up for your mailing list, be sure to ask them for their first name. With that information, you can automatically address your emails to them via tools offered through your mailing application which will boost opens.

      Related

      human-resources-concept

      Commentary: The Intersection of HR and Tech to Create Better Workplaces

      January 20, 2021
      california-consumer-privacy-act

      How CCPA Has Impacted Businesses

      January 20, 2021
      Load More

      For example, having preview text in an email read, “Shelby, Here’s a Special Offer For You” will get more engagement than “Here’s a Special Offer For You”.

      3. Build Trust With Your Customers

      Enticing subject lines and calling people by their names are two proven ways to get more email opens and to boost your email marketing ROI. At the end of the day though, if your customers open your emails and don’t find them to be valuable, they’re going to stop engaging with your notes.

      This is where building trust with your customers comes into play.

      Popular marketing agencies like the people at Bearfoxmarketing.com and other branding gurus harp on the fact that your marketing needs to drive value for customers. You need to think when you email somebody how that email will reward curiosity.

      ADVERTISEMENT

      If your emails drive value for those that open them, you’d better believe people will continue to click on them.

      You Have the Power to Boost Your Email Marketing ROI

      Obtaining the email marketing ROI you’re looking for comes down to getting people to open your emails and rewarding that action. We hope the topical tips we’ve shared help you better achieve both of those ends.

      For more information on email marketing or other forms of ROI marketing, check out additional business content we have featured in our digital publication.

      Tags: brandingconsumersEmail MarketingImprove Email Marketing ROIinformationinvestingloyaltymarketingMaximize Your Open Rates: 3 Ways to Improve Email Marketing ROIpowertrust

      Get real time update about this post categories directly on your device, subscribe now.

      Unsubscribe
      ADVERTISEMENT
      Previous Post

      Tips to Improve Your Credit Score

      Next Post

      5 All Too Common Investment Scams (and How to Avoid Them)

      California Business Journal Editorial Staff

      California Business Journal Editorial Staff

      WHAT TO READ NEXT

      What a Legalization of Sports Betting Approval Would Mean for California's Economy
      Education

      What Legalization of Sports Betting Approval Would Mean for California’s Economy

      January 25, 2021
      How to Boost Your Resume in a Competitive Job Market
      Education

      How to Boost Your Resume in a Competitive Job Market

      January 25, 2021
      How to Prepare for a Mountain Trip (2)
      Education

      How to Prepare for a Mountain Trip

      January 24, 2021
      law swirl stairs
      Editor's Choice

      Down and Dirty

      January 21, 2021
      Benjy Grinberg
      Education

      Philanthropy Corner: 7 California Businesses That Care About Education By Supporting It With Millions of Dollars

      January 20, 2021
      california-consumer-privacy-act
      Education

      How CCPA Has Impacted Businesses

      January 20, 2021
      Next Post
      ScamKeyboard

      5 All Too Common Investment Scams (and How to Avoid Them)

      Follow Us

      ADVERTISEMENT

      Categories

      • Art & Culture
      • Business
      • Editor's Choice
      • Education
      • Featured
      • Finance
      • Food & Dining
      • Health & Fitness
      • Human Interest
      • Insurance
      • Law
      • Marketing
      • Medical
      • News
      • People
      • Popular
      • Real Estate
      • Social Media
      • Technology
      • Uncategorized

      CBJ Partner Firebrand Media

      Laguna Beach Independent Newspaper

      Laguna Beach Magazine

      Laguna Beach City Guide

      On The Menu Laguna Beach

      Newport Beach Independent Newspaper

      Newport Beach Magazine

      Newport Beach Country Club Magazine

      Coastal Real Estate Guide (NB,LB, CDM)

      Montage Magazine

      Monarch Beach Resort Magazine

      Pacific Coast Magazine (SoCal)

      Omni Escapes Hotel Magazine

      Sea Island Life Magazine

      Salamander Hotel & Resorts Magazine

      Bespoke Concierge New York

      Evans Hotels

      View our entire portfolio here

      ADVERTISEMENT
      ADVERTISEMENT
      Facebook Twitter LinkedIn LinkedIn Instagram
      C B J   LOGO  SVG-01
      • About
      • Contact
      • Testimonials
      • Demographics & Advertising Rates

      Newsletter

      Top Stories

      • Judge gavel, scales of justice and law books in court

        Lawsuit Basics: How Much Does It Cost to Sue Someone?

        0 shares
        Share 0 Tweet 0
      • REPORT: TECH GIANT CISCO ABOUT TO LAY OFF 14,000

        0 shares
        Share 0 Tweet 0
      • The DealMaker

        0 shares
        Share 0 Tweet 0

      Latest Articles

      covid-19

      Lessons Learned From COVID Testing: The Fallout From The First Onslaught

      January 25, 2021
      What a Legalization of Sports Betting Approval Would Mean for California's Economy

      What Legalization of Sports Betting Approval Would Mean for California’s Economy

      January 25, 2021
      How to Boost Your Resume in a Competitive Job Market

      How to Boost Your Resume in a Competitive Job Market

      January 25, 2021

      California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
      ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
      Site Design by 1REALTOUR

      Search
        Generic filters
        • Front Page
        • Business
          • Insurance
          • Real Estate
        • Finance
        • People
        • Featured
        • Technology
        • Law
        • News
        • Human Interest
          • Food
          • Art & Culture
        • Education
        • Health & Fitness

        California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
        ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
        Site Design by 1REALTOUR

        Do NOT follow this link or you will be banned from the site!