ADVERTISEMENT
  • About
  • Contact
  • Testimonials
  • Demographics & Advertising Rates
Thursday, April 22, 2021
Search
    Generic filters
    California Business Journal
    58 °f
    Los Angeles
    61 ° Fri
    61 ° Sat
    60 ° Sun
    58 ° Mon
    60 ° Tue
    66 ° Wed
    • Front Page
    • Business
      • Insurance
      • Real Estate
    • Finance
      bitcoin of america

      The power of Bitcoin of America intensifies

      venture-capital-investment

      Silicon Valley and Tel Aviv Firm NextLeap Ventures Rising To The Next Level

      Bitcoin

      Big Changes May Be Coming For Cryptocurrency

      bitcoin2

      What the average person needs to know about Bitcoin

    • People
    • Featured
      lights, camera, action2

      Lights, Camera, Testing!

      Dennis Weiss Lead Gen

      Commentary: Preventing Lead Generation Fraud

      yacht fishing sunset1.1

      J. Douglas Hines has shaken up the food industry with a plant-based seafood alternative product

      stock-market-3

      How the Inflow of Retail Traders is Changing Stock Market Dynamics

      Dr. Chris Harts4

      Oventus Medical Is Revolutionizing the Treatment of Sleep Apnea

    • Technology
      Higher Education Adapts to Covid Using IT

      How Higher Education Has Adapted to Covid-19 Using IT Tools

      NEC X Figure 3_Shige Ihara

      Fast Tracking Technologies … To The World

      Welcome to the construction industry’s automated augment

      Tech Future Healthcare1

      Technology and the Future of Health Care

    • Law
      Doctor getting second opinion on patients x-ray

      Improper Medical Treatment: What To Do Next?

      Mediation-For-Couples (1)

      What is Mediation and How It Can Help?

      Legal obligations of businesses: What happens when these duties are breached?

      Nicole Kuklok-Waldman Headshot

      Commentary: How to Bounce Back from a Canceled Career 

    • News
      blockchain2

      Blockchain.com Value Reaches $5.2 Billion

      Negative Google reviews1

      How to Handle Negative Google Reviews

      SleepScore Labs

      The Final Score

      Passports on a map of the world

      If Your Employees with U.S. Passports are Traveling in 2021, Start Planning Now

    • Human Interest
      • Food
      • Art & Culture
    • Education
      Take care of Mind-Body-Soul

      4 Steps to Taking Better Care of Yourself in 2021

      Health insurance claim form

      How to file an insurance claim: Everything you need to know

      safe workplace

      9 Essential Steps for a Safer Workplace

      trust3

      7 ways to build trust on your business website

    • Health & Fitness
      Take care of Mind-Body-Soul

      4 Steps to Taking Better Care of Yourself in 2021

      Woman climber on a Klettersteig (Via Ferrata)

      6 Unique Ways to Stay Fit Outdoors This Summer

      WOMAN WORKING OUT

      Taking the Gym Home: Hot Selling Items During the Pandemic

      silhouette-of-man-and-woman-running

      3 Reasons to Start Working Out … This Month

    California Business Journal
    • Front Page
    • Business
      • Insurance
      • Real Estate
    • Finance
      bitcoin of america

      The power of Bitcoin of America intensifies

      venture-capital-investment

      Silicon Valley and Tel Aviv Firm NextLeap Ventures Rising To The Next Level

      Bitcoin

      Big Changes May Be Coming For Cryptocurrency

      bitcoin2

      What the average person needs to know about Bitcoin

    • People
    • Featured
      lights, camera, action2

      Lights, Camera, Testing!

      Dennis Weiss Lead Gen

      Commentary: Preventing Lead Generation Fraud

      yacht fishing sunset1.1

      J. Douglas Hines has shaken up the food industry with a plant-based seafood alternative product

      stock-market-3

      How the Inflow of Retail Traders is Changing Stock Market Dynamics

      Dr. Chris Harts4

      Oventus Medical Is Revolutionizing the Treatment of Sleep Apnea

    • Technology
      Higher Education Adapts to Covid Using IT

      How Higher Education Has Adapted to Covid-19 Using IT Tools

      NEC X Figure 3_Shige Ihara

      Fast Tracking Technologies … To The World

      Welcome to the construction industry’s automated augment

      Tech Future Healthcare1

      Technology and the Future of Health Care

    • Law
      Doctor getting second opinion on patients x-ray

      Improper Medical Treatment: What To Do Next?

      Mediation-For-Couples (1)

      What is Mediation and How It Can Help?

      Legal obligations of businesses: What happens when these duties are breached?

      Nicole Kuklok-Waldman Headshot

      Commentary: How to Bounce Back from a Canceled Career 

    • News
      blockchain2

      Blockchain.com Value Reaches $5.2 Billion

      Negative Google reviews1

      How to Handle Negative Google Reviews

      SleepScore Labs

      The Final Score

      Passports on a map of the world

      If Your Employees with U.S. Passports are Traveling in 2021, Start Planning Now

    • Human Interest
      • Food
      • Art & Culture
    • Education
      Take care of Mind-Body-Soul

      4 Steps to Taking Better Care of Yourself in 2021

      Health insurance claim form

      How to file an insurance claim: Everything you need to know

      safe workplace

      9 Essential Steps for a Safer Workplace

      trust3

      7 ways to build trust on your business website

    • Health & Fitness
      Take care of Mind-Body-Soul

      4 Steps to Taking Better Care of Yourself in 2021

      Woman climber on a Klettersteig (Via Ferrata)

      6 Unique Ways to Stay Fit Outdoors This Summer

      WOMAN WORKING OUT

      Taking the Gym Home: Hot Selling Items During the Pandemic

      silhouette-of-man-and-woman-running

      3 Reasons to Start Working Out … This Month

    Search
      Generic filters
      California Business Journal

      Lawyer Talk: ‘Best Ways to Get Clients’

      Instagram, LinkedIn, and Facebook marketing for lawyers has made it easy for lawyers to find their clients instead of the other way around.

      by California Business Journal Editorial Staff
      A A
      Share on FacebookShare on Twitter

      The stereotype of the “ambulance chaser” is obsolete. Today, lawyers don’t have to look for accidents to find clients. Instead, they can use the internet to bring clients to their firm.

      Attorneys are more online-savvy than ever before, and most lawyers have some kind of online presence. However, with so much competition, their website may not be getting much traffic.

      If their online presence is lackluster and they’ve been having trouble bringing in new business, the problem may be that they need to take advantage of more marketing opportunities.

      The following are three strategies you can use to grow your brand and get clients.

      Social Media

      Instagram, LinkedIn, and Facebook marketing for lawyers has made it easy for lawyers to find their clients instead of the other way around. Social media makes it easy to engage your clients with valuable content that offers them solutions to their problems. You can create posts, videos, and even memes that are entertaining and informative.

      Pay Per Click

      Pay per click (PPC) marketing means buying ad space that you pay for each time it is shown to someone, they click on it, or they watch your video. This is a great way to expand your outreach because you do not have to be on someone’s friend list in order to get your message to reach them.

      Your Firm’s Profile

      Another way to find potential clients on social media is to create a profile for your firm and post great content there on a regular basis. Answer people’s questions. Demonstrate your commitment to great customer service. By offering free information, when your followers need the services of an attorney, they’ll think of you first.

      ADVERTISEMENT

      Search Engine Optimization

      Today, most searches for just about anything people need begin on Google. People use Google to find information, to shop, to make appointments, and to find services they need. The same is true for how they look for the right lawyer. Making yourself easy to find on search engines is the key to making this happen.

      If you’re an attorney, you won’t have time to do your own SEO. It’s a time-consuming process that delivers real results, and it is worth investing in the services of an SEO company. By creating content that positions you as an expert in your field, people who are searching online will see that you can help them.

      About Local SEO

      Local search engine optimization (SEO) can be a powerful marketing tool for attorneys. Most people want to hire a lawyer who is local to them so they can have face-to-face consultations. Local SEO will optimize your online presence so people who live where your firm is located will be able to find you.

      Community Outreach

      One fantastic way to put your firm on the map is by doing community outreach. Community outreach shows the people where you live that you care about them. It shows that your firm is a part of the reason the community is such a great place to live and you are actively working to make a difference.

      Any community outreach activities your firm engages in will also present an opportunity to create content for your blog. Some examples of this could be creating a post about:

      –Photos of a barbecue you hosted

      –A photo of a sign that shows you are part of the Adopt-A-Highway program

      –A post about someone you awarded a scholarship to

      –Video footage of your firm participating in a marathon

      –A post about your firm donating to a worthy organization

      Any of these activities would be fun ways to get you in the news and put your firm’s name on the map. The best part about community outreach is that it is more than a marketing strategy. You really will be making your city a better place to live and setting a good example. Your potential clients will notice.

      This article was edited and published by Rick Weinberg, California Business Journal’s Founder and Editor-in-Chief. Click here for Rick Weinberg’s biography.

       

       

       

       

       

       

       

       

       

       

       

       

       

      Tags: attorneyCaliforniacustomer serviceHow Can Lawyers Get Clients?informationinvestinglawyerLinkedInlocalmarketingOnline PresencePPCsearch engine optimizationSEOSocial MediaTrafficvideo
      ADVERTISEMENT
      California Business Journal Editorial Staff

      California Business Journal Editorial Staff

      WHAT TO READ NEXT

      Take care of Mind-Body-Soul
      Health & Fitness

      4 Steps to Taking Better Care of Yourself in 2021

      April 22, 2021
      Health insurance claim form
      Education

      How to file an insurance claim: Everything you need to know

      April 22, 2021
      safe workplace
      Education

      9 Essential Steps for a Safer Workplace

      April 22, 2021
      trust3
      Education

      7 ways to build trust on your business website

      April 21, 2021
      speeding
      Education

      Here’s Exactly What To Do After Getting Fined With A Speeding Ticket

      April 21, 2021
      Dennis Weiss Lead Gen
      Education

      Commentary: Preventing Lead Generation Fraud

      April 20, 2021
      Next Post
      Business Mann vor Weltkarte an Wand mit vielen Icons und Symbolen

      Take Over the World: 6 Tips for Global Expansion in Business

      Follow Us

      ADVERTISEMENT

      Categories

      • Art & Culture
      • Business
      • Editor's Choice
      • Education
      • Featured
      • Finance
      • Food & Dining
      • Health & Fitness
      • Human Interest
      • Insurance
      • Law
      • Marketing
      • Medical
      • News
      • People
      • Popular
      • Real Estate
      • Social Media
      • Technology
      • Uncategorized

      CBJ Partner Firebrand Media

      Laguna Beach Independent Newspaper

      Laguna Beach Magazine

      Laguna Beach City Guide

      On The Menu Laguna Beach

      Newport Beach Independent Newspaper

      Newport Beach Magazine

      Newport Beach Country Club Magazine

      Coastal Real Estate Guide (NB,LB, CDM)

      Montage Magazine

      Monarch Beach Resort Magazine

      Pacific Coast Magazine (SoCal)

      Omni Escapes Hotel Magazine

      Sea Island Life Magazine

      Salamander Hotel & Resorts Magazine

      Bespoke Concierge New York

      Evans Hotels

      View our entire portfolio here

      ADVERTISEMENT
      1REALTOUR-SAN DIEGO-WEB DESIGN
      ADVERTISEMENT
      Facebook Twitter LinkedIn LinkedIn Instagram
      C B J   LOGO  SVG-01
      • About
      • Contact
      • Testimonials
      • Demographics & Advertising Rates

      Newsletter

      Most Viewed

      • Judge gavel, scales of justice and law books in court

        Lawsuit Basics: How Much Does It Cost to Sue Someone?

        0 shares
        Share 0 Tweet 0
      • THE ONLY WAY

        0 shares
        Share 0 Tweet 0
      • REPORT: TECH GIANT CISCO ABOUT TO LAY OFF 14,000

        0 shares
        Share 0 Tweet 0

      Latest Articles

      Take care of Mind-Body-Soul

      4 Steps to Taking Better Care of Yourself in 2021

      April 22, 2021
      Health insurance claim form

      How to file an insurance claim: Everything you need to know

      April 22, 2021
      safe workplace

      9 Essential Steps for a Safer Workplace

      April 22, 2021

      California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
      ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
      Site Design by 1REALTOUR

      Search
        Generic filters
        • Front Page
        • Business
          • Insurance
          • Real Estate
        • Finance
        • People
        • Featured
        • Technology
        • Law
        • News
        • Human Interest
          • Food
          • Art & Culture
        • Education
        • Health & Fitness

        California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
        ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
        Site Design by 1REALTOUR