• About
  • Contact
  • Testimonials
  • Newsletter
  • More
    • Demographics & Advertising Rates
    • Terms & Conditions
Wednesday, March 22, 2023
No Result
View All Result
California Business Journal
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness
California Business Journal
Sol Trujillo, Co-Founder of L’ATTITUDE and the only Latino to have served as CEO of three publicly-traded companies.

Sol Trujillo, Co-Founder of L’ATTITUDE and the only Latino to have served as CEO of three publicly-traded companies.

L’ATTITUDE 2021: The Spotlight Is On The New Mainstream Of America

This Year's Event To Reveal Highly-Anticipated Latino GDP Report; Convenes CEOs, Celebrities and Thought Leaders to Discuss Fastest-Growing Economic Segment

by Rick Weinberg, Editor in Chief, California Business Journal
A A
Share on FacebookShare on Twitter

When the curtain goes up for L’ATTITUDE’s four-day event this week at the Manchester Grand Hyatt in San Diego, world-renowned leaders will convene for one reason: to shine a spotlight on the fastest-growing and most potent segment of our economy.

Among the features of the event will be a big reveal of the highly anticipated 2021 U.S. Latino GDP Report, published by the Latino Donor Collaborative, which provides the latest economic data surrounding the U.S. Latino cohort.

The most intriguing economic questions the report will answer include:

• How big is the U.S. Latino GDP?
• Has its growth continued or slowed?
• Is it still the fastest growing economic segment among all developed countries?
• How significant is it to our country’s overall GDP and financial health?

“As we begin to emerge from the global pandemic, it’s never been more critical to unlock exponential growth,” says Sol Trujillo, Co-Founder of L’ATTITUDE and the only Latino to have served as CEO of three publicly-traded companies. “History and data indicate the U.S. economy cannot fully rebound without the Latino cohort continuing its economic leadership role.”

L'ATTITUDE: Center StageWorld-famous Latinos are not the only luminaries attending this year’s event:
• Bob Chapek, CEO, The Walt Disney Company
• John Donahoe, President and CEO, Nike, Inc.
• Almar Latour, CEO, Dow Jones
• Craig Menear, Chairman and CEO, The Home Depot
• Brian Moynihan, Chairman of the Board and CEO, Bank of America
• Chuck Robbins, Chairman and CEO, Cisco
• Dan Schulman, President and CEO, PayPal
• John Stankey, CEO, AT&T
• Tony Vinciquerra, Chairman and CEO, Sony Pictures Entertainment

Among the features of this year’s proceedings will be a focus on the power of entertainment to impact the broader culture. This year’s L’ATTITUDE entertainment lineup includes intimate conversations with cast and crew from HBO Max’s The Garcia’s, Amazon Studios’ Welcome to The Blumhouse films Bingo Hell and Madres, and this year’s LATINXT list honorees.

“Every year, the world looks forward to LATINXT to provide them with a platform that brings more exposure to the entertainment industry,” Trujillo says. “Many of our past honorees — Camila Mendes, Isabela Merced, and Leslie Grace — go on to make a huge impact following appearances on the L’ATTITUDE stage.”

Initially launched in 2018 with actor and entrepreneur Zoe Saldaña – of one Hollywood’s greatest performers and star of Columbiana and The Words with Bradley Cooper — the 2021 LATINXT list includes TV and film talent “who are redefining what it means to be Latinx in the U.S.,” Trujillo adds.

This year’s honorees include Michael Cimino of Hulu’s Love, Victor, America’s Got Talent finalist Gina Brillon, Zoey Luna of Universal’s Dear Evan Hansen, and Al Madrigal, who will be starring, writing, and producing his new sitcom, Guerrillas, as part of his multi-year deal with CBS Studios.

The LATINXT sessions kick off with a special panel and conversation that brings back last year’s honorees — Adria Arjona (Sony Pictures’ Morbius), Alexa Mansour (AMC’s The Walking Dead: World Beyond), and Rhenzy Feliz (Walt Disney’s Encanto).

Daniella Pierson is the 26-year-old founder and CEO of The Newsette, a female-empowering media company, and agency projected to do over $40 million in revenue in 2021 without any VC or investors. She started The Newsette at 19 as a sophomore in college and has worked with the world’s largest companies to tell their stories including Amazon, Reebok and Ulta Beauty. Daniella is launching a new company with Selena Gomez and Mandy Teefey later this year.
Daniella Pierson is the 26-year-old founder and CEO of The Newsette, a female-empowering media company, and agency projected to do over $40 million in revenue in 2021 without any VC or investors. She started The Newsette at 19 as a sophomore in college and has worked with the world’s largest companies to tell their stories including Amazon, Reebok and Ulta Beauty. Daniella is launching a new company with Selena Gomez and Mandy Teefey later this year.

The LATINXT sessions are just one part of the larger L’ATTITUDE event agenda, which will span four days of sessions covering business, finance, politics, sports, and entertainment, with panels focused on Latin music as well as upcoming streaming, film, and TV content.

Additional world-class discussions include:

● Emilio and Gloria Estefan

● Conversation with the cast and crew of HBO Max’s The Garcia’s

● Fireside Chat with Bob Chapek, CEO of The Walt Disney Company

● Fireside Chat with John Stankey, CEO, AT&T

● Fireside Chat with Tony Vinciquerra, Chairman and CEO, Sony Pictures
Entertainment

● National Release of the Latino Donor Collaborative Media Report

The event also features the annual L’ATTITUDE gala, curated by partner Emilio Estefan, on Sept. 29. The gala includes a performance from singer-songwriter Lupita Infante, remarks from Mexican champion boxer Canelo Alvarez, and the presentation of this year’s L’ATTITUDE Leadership Award. This year’s honoree is yet to be announced. The award is presented to individuals who, in their life and work, “have achieved exemplary personal success and leveraged that fame to improve the lives of others,” Trujillo says.

A multiple Grammy Award winner, Emilio Estefan is a musician, songwriter, record and television producer, best-selling author, filmmaker, and cultural ambassador. He has shaped and directed the careers of many musical talents, including Shakira, Ricky Martin, Marc Anthony, Jon Secada and Jennifer López.
Multiple Grammy Award winner Emilio Estefan has shaped and directed the careers of many musical talents, including Shakira, Ricky Martin, Marc Anthony, Jon Secada and Jennifer López.

This year’s event will also reveal:

ADVERTISEMENT

• The 2021 State of Hispanic Wealth Report from NAHREP (National Association of Hispanic Real Estate Professionals) that provides the business and finance communities with invaluable insight into Hispanic participation in homeownership, small business development, and wealth building.
• A special report from ALPFA (Association of Latino Professionals for America) on America’s 50 Most Powerful Latinas.
• The LDC Perception of Latinos in America Report provides a national platform for calling attention to the latest facts and data about the Latino brand and false stereotypes, but also for stimulating action-oriented discussion about how to catalyze the full economic potential of the U.S. Latino community in the New Mainstream Economy.
• HITEC and LDC 2021 Latinos in Technology is a report that will shed light on U.S. Latinos in tech – from the classroom to the board room – and they are leading the way in the usage of new technology and are helping build new advanced technologies.

U.S. Latinos, the country’s largest, youngest and fastest-growing cohort, represent nearly 1 in 5 Americans, nearly 1 in 4 millennials, nearly 1 in 3 alphas, and account for over $2.3 trillion in GDP, making it the 8th largest economy in the world if it were a stand-alone country.

“L’ATTITUDE is about getting everyone, from the entertainment industry to corporate America, focused with a sense of urgency on our path to American economic prosperity,” Trujillo concludes.

Related Posts

feat image
L’ATTITUDE conference explores ways Latinos are driving the “New Mainstream Economy”
future of streaming entertainment
With Streaming Services Skyrocketing – and the Massive Growth in Multicultural Segments – Comcast is Investing in Cultural Relevance
Tags: 2018AmazonAmericaAmericanCEOcollegecommunitycompanydataeconomyentrepreneurEstatefilmfinancefinancialfocusgrowthimproveJohnLatinosLeadershipmakingmusicpowerrevenueSansmall businessstoriestechnologywealth
ADVERTISEMENT
Rick Weinberg, Editor in Chief, California Business Journal

Rick Weinberg, Editor in Chief, California Business Journal

Rick Weinberg is Editor-in-Chief at California Business Journal. He is a well-known writer, reporter and on-air talent who has worked for the New York Times, FOX and ESPN. He launched California Business Journal to focus on California businesses and business professionals as well as California business news and information. Contact: Rick@CalBizJournal.com / 949-648-3815

Related Posts

future of streaming entertainment
With Streaming Services Skyrocketing – and the Massive Growth in Multicultural Segments – Comcast is Investing in Cultural Relevance
feat image
L’ATTITUDE conference explores ways Latinos are driving the “New Mainstream Economy”
advertisement
ADVERTISEMENT

CBJ Newsletter

Facebook Twitter LinkedIn Instagram LinkedIn

Advertise With CBJ

Contact Rick@CalBizJournal.com

CBJ Rates and Demographics

Job Postings

CEO Wanted


Requirements: BS/BA + 2yrs of Business Managing Experience

Mail Resume: Grand Life, Inc. 14647 Northam St. La Mirada, CA 90638.

$114,754/year

ADVERTISEMENT
1REALTOUR-SAN DIEGO-WEB DESIGN
Facebook Twitter LinkedIn LinkedIn Instagram
C B J   LOGO  SVG-01
  • About
  • Contact California Business Journal
  • Testimonials
  • Demographics & Advertising Rates
  • Terms & Conditions

Categories

  • Art & Culture
  • Business
  • California Hotel Listings
  • Daily Updates
  • Editor's Choice
  • Education
  • Featured
  • Finance
  • Food & Dining
  • Health & Fitness
  • Human Interest
  • Insurance
  • Law
  • Lawyers
  • Marketing
  • Medical
  • News
  • Newsletter
  • Opinion
  • People
  • Popular
  • Real Estate
  • Social Media
  • Technology
  • Uncategorized

CBJ Partner Firebrand Media

Laguna Beach Independent Newspaper
 Laguna Beach City Guide
 Newport Beach Independent Newspaper
Newport Beach Country Club Magazine
  Montage Magazine
 Omni Escapes Hotel Magazine
 Bespoke Concierge New York
 Evans Hotels
 Laguna Beach Magazine
 On The Menu Laguna Beach
 Newport Beach Magazine
Coastal Real Estate Guide (NB,LB, CDM)
Monarch Beach Resort Magazine
 Pacific Coast Magazine (SoCal)
Sea Island Life Magazine
Salamander Hotel & Resorts Magazine
 View our entire portfolio

 

Most Viewed

  • Gavel, scales of justice and law books

    Lawsuit Basics: How Much Does It Cost to Sue Someone?

    0 shares
    Share 0 Tweet 0
  • Investigation: Can TriumphFX Take Your Money?

    0 shares
    Share 0 Tweet 0
  • The Impact of Covid: Racing to Buy Second Citizenships

    3 shares
    Share 0 Tweet 0
  • What to Do When an Online Casino Refuses to Pay Out Your Winnings

    0 shares
    Share 0 Tweet 0
  • The Truth About Temu: Where Is It From?

    0 shares
    Share 0 Tweet 0
  • Top 5 Flavors On Elf Bar BC5000 Review

    0 shares
    Share 0 Tweet 0
  • NFL Paychecks: How Do NFL Players Get Paid?

    0 shares
    Share 0 Tweet 0
  • Temu’s New Shipping Policy Is A Smashing Hit For Shoppers All Over the Country

    0 shares
    Share 0 Tweet 0
  • Five Reasons Why The Government Does Not Like Bitcoin

    0 shares
    Share 0 Tweet 0
  • How to Start a Telecommunication Business: A Step-By-Step Guide

    0 shares
    Share 0 Tweet 0

Latest Articles

10 Ways to Increase a Home’s Curb Appeal for Buyers

10 Ways to Increase a Home’s Curb Appeal for Buyers

Feel the Health Benefits of a Bemer PEMF Mat

Feel the Health Benefits of a Bemer PEMF Mat

What Can Help Raise the Level of the Game in World of Warcraft if You are a Beginner

What Can Help Raise the Level of the Game in World of Warcraft if You are a Beginner

Benefits of Editing PDF Online

Benefits of Editing PDF Online

7 FAQs About Home Solar Energy Systems

7 FAQs About Home Solar Energy Systems

Benefits of Using Electric Bikes for Camping and Traveling

Benefits of Using Electric Bikes for Camping and Traveling

How to Sign Up for the Best Casino is Listed Below

How to Sign Up for the Best Casino is Listed Below

Does Personal Auto Insurance Cover Rentals?

Does Personal Auto Insurance Cover Rentals?

The Best M4A4 Restricted Skin

The Best M4A4 Restricted Skin

The Top Signs You Need HVAC Repair: Don't Ignore These Warning Signs

The Top Signs You Need HVAC Repair: Don’t Ignore These Warning Signs

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR

No Result
View All Result
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR