ADVERTISEMENT
  • About
  • Contact
  • Testimonials
  • Demographics & Advertising Rates
Saturday, January 16, 2021
Search
    Generic filters
    California Business Journal
    64 °f
    Los Angeles
    71 ° Sun
    66 ° Mon
    63 ° Tue
    64 ° Wed
    60 ° Thu
    56 ° Fri
    • Front Page
    • Business
      • Insurance
      • Real Estate
    • Finance
      Nicholas Yrizarry

      In Perfect Alignment

      Invest-in-Your-Childs-Future

      Start Investing Now For Your Child’s Future

      IMG 8554 - From a “Wish List” to a “Reality List”

      From a “Wish List” to a “Reality List”

      ScamKeyboard

      5 All Too Common Investment Scams (and How to Avoid Them)

    • People
    • Featured
      Silicon V Real Instituto

      The Entrepreneurs ‘Angell’

      West Gary, MinTech’s Chief Technical Officer2

      Dust Buster

      Flags-of-the-world

      The Impact of Covid: Racing to Buy Second Citizenships

      Photonic Chip

      The First Photonic Chip Has Arrived. What Does That Mean For Augmented Reality?

      Supreme Court Sports Betting

      California’s Bid for 2022 Sports Betting Legislation

    • Technology
      West Gary, MinTech’s Chief Technical Officer2

      Dust Buster

      Plaxonic Technologies Innovate

      Plaxonic Technologies: Leading Innovation

      tech devises of the future - Latest Devices to Make Our Lives Easier

      Latest Devices to Make Our Lives Easier

      hands of business people typing on a keyboard - Should You Start An Online Business: 4 Things To Consider First

      Should You Start An Online Business: 4 Things To Consider First

    • Law
      law books

      Career paths available with a law degree

      background-check

      How Do Background Check Sites Find Your Information?

      hurricane

      Weathering the Storm

      tower-bridge-london-england

      How to apply from the USA to one of the most famous law universities in the UK

    • News
      AB3088

      California COVID-19 Rent Relief Policies Economically Unsustainable

      american-flag

      Dreamers Won Full Restoration of DACA…What Now?

      Airplane Landing

      London Heathrow one step closer to controversial third runway

      Payment Gateway Online Payment Services

      California Mutual Partners with Invoice Cloud to Improve Insurer’s Efficiency and Simplify Process for Policyholders

    • Human Interest
      • Food
      • Art & Culture
    • Education
      Office Equipment

      4 Pieces of Office Equipment that Will Make Life Easier

      San Diego skyline

      Insider Corner: David Ebrahimzadeh Discusses The 10 Best California Towns to Invest In

      Dan Lok

      Startup Central: Dan Lok’s ‘Take’ on How to Get Your Startup Off the Ground

      73 How to Make a Website That Makes Money The Ultimate Guide - California's Payday Lending Industry and How It Compares to Other States

      California’s Payday Lending Industry and How It Compares to Other States

    • Health & Fitness
      Eesha Patel feature

      Multi-Dimensional Reality

      166521182

      One Hour Each Morning for the Remaining 23

      The Surprising Link Between Gut Health and Mental Health - The Surprising Link between Gut Health and Mental Health

      The Surprising Link between Gut Health and Mental Health

      87 CBN vs CBD How Are the Benefits Different - Commonly Asked Questions About CBD Oil in the USA

      Commonly Asked Questions About CBD Oil in the USA

    California Business Journal
    • Front Page
    • Business
      • Insurance
      • Real Estate
    • Finance
      Nicholas Yrizarry

      In Perfect Alignment

      Invest-in-Your-Childs-Future

      Start Investing Now For Your Child’s Future

      IMG 8554 - From a “Wish List” to a “Reality List”

      From a “Wish List” to a “Reality List”

      ScamKeyboard

      5 All Too Common Investment Scams (and How to Avoid Them)

    • People
    • Featured
      Silicon V Real Instituto

      The Entrepreneurs ‘Angell’

      West Gary, MinTech’s Chief Technical Officer2

      Dust Buster

      Flags-of-the-world

      The Impact of Covid: Racing to Buy Second Citizenships

      Photonic Chip

      The First Photonic Chip Has Arrived. What Does That Mean For Augmented Reality?

      Supreme Court Sports Betting

      California’s Bid for 2022 Sports Betting Legislation

    • Technology
      West Gary, MinTech’s Chief Technical Officer2

      Dust Buster

      Plaxonic Technologies Innovate

      Plaxonic Technologies: Leading Innovation

      tech devises of the future - Latest Devices to Make Our Lives Easier

      Latest Devices to Make Our Lives Easier

      hands of business people typing on a keyboard - Should You Start An Online Business: 4 Things To Consider First

      Should You Start An Online Business: 4 Things To Consider First

    • Law
      law books

      Career paths available with a law degree

      background-check

      How Do Background Check Sites Find Your Information?

      hurricane

      Weathering the Storm

      tower-bridge-london-england

      How to apply from the USA to one of the most famous law universities in the UK

    • News
      AB3088

      California COVID-19 Rent Relief Policies Economically Unsustainable

      american-flag

      Dreamers Won Full Restoration of DACA…What Now?

      Airplane Landing

      London Heathrow one step closer to controversial third runway

      Payment Gateway Online Payment Services

      California Mutual Partners with Invoice Cloud to Improve Insurer’s Efficiency and Simplify Process for Policyholders

    • Human Interest
      • Food
      • Art & Culture
    • Education
      Office Equipment

      4 Pieces of Office Equipment that Will Make Life Easier

      San Diego skyline

      Insider Corner: David Ebrahimzadeh Discusses The 10 Best California Towns to Invest In

      Dan Lok

      Startup Central: Dan Lok’s ‘Take’ on How to Get Your Startup Off the Ground

      73 How to Make a Website That Makes Money The Ultimate Guide - California's Payday Lending Industry and How It Compares to Other States

      California’s Payday Lending Industry and How It Compares to Other States

    • Health & Fitness
      Eesha Patel feature

      Multi-Dimensional Reality

      166521182

      One Hour Each Morning for the Remaining 23

      The Surprising Link Between Gut Health and Mental Health - The Surprising Link between Gut Health and Mental Health

      The Surprising Link between Gut Health and Mental Health

      87 CBN vs CBD How Are the Benefits Different - Commonly Asked Questions About CBD Oil in the USA

      Commonly Asked Questions About CBD Oil in the USA

    Search
      Generic filters
      California Business Journal

      L’ATTITUDE conference explores ways Latinos are driving the “New Mainstream Economy”

      Latino entrepreneurs, consumers and workers are among "the patriots" battling the Covid war.

      by Josh Rosen, Staff Writer, California Business Journal
      A A
      feat image - L’ATTITUDE conference explores ways Latinos are driving the “New Mainstream Economy”
      Share on FacebookShare on Twitter

      The dream of explosive economic growth is alive in the minds of Sol Trujillo and Gary Acosta, co-founders of  L’ATTITUDE, which, despite the complications presented by Covid-19, will meet virtually this week, September 24-27, to explore the ways that Latinos are driving the “New Mainstream Economy.”

      The New Mainstream Economy is Trujillo’s way of describing how Latino entrepreneurs, consumers and workers — what he calls the Latino cohort — are driving growth in the U.S. economy.

      “Latinos are the healthcare workers, they’re the ones preparing our food, growing our food, picking our food. That’s not to say that that’s all Latinos do, but there’s a huge proportion, probably over 30 percent in every sector that is carrying the load. They’re the patriots battling the war here.” — Sol Trujillo

      Sol Trujillo has served as CEO of various companies, including US West, Orange S.A. and Telestra.
      Sol Trujillo has served as CEO of various companies, including US West, Orange S.A. and Telestra.

      Latinos will  continue to play a major role in restarting the economy after it crashed at the beginning of this year, says Trujillo, who has served as CEO of various companies, including US West, Orange S.A. and Telestra. “This cohort is so resilient, they took us out of the last financial crisis, and I can tell you, given the youthfulness, given the entrepreneurship, and given their other characteristics, that it will continue in a big way.”

      Congressional leaders, entertainers and C-suite executives will attend the conference to discuss ways they can invest in Latino businesses, which were largely left out of government programs such as PPP.

      “With racial injustice top-of-mind in America, it is important to be aware of the more subtle ways it plays out for U.S. Latinos,” says Acosta, CEO of the National Association of Hispanic Real Estate Professionals (NAHREP). “Not only did Latino small business owners not get equal access to government pandemic support programs, but Latinos have for also decades found it difficult, if not impossible, to access credit. In spite of these troubling trends, they have still been the driving force behind over 80 percent of the net new businesses in the past decade.”

      The Latino Donor Collaborative that Trujillo runs will release a new study on U.S. Latino GDP this week. Likewise Acosta will release a similar study on Latino homeownership.

      In addition to discussing the benefits of investing Latino businesses, this year’s  interactive, four-day event will include a critical discussion about making capitalism work for the many as opposed to the few.

      Executives such as Bank of America CEO Bryan Moynihan and Blackrock CEO Larry Fink will discuss transitioning away from the current conception of capitalism that has concentrated 79 percent of the nation’s wealth in the hands of just 5 percent of the population.

      What new conception of capitalism they have in mind is still unclear, as Trujillo and Acosta discourage government intervention in favor of the market solutions that many argue is what allowed wealth to concentrate at the top in the first place.

      One benefit of the Latino cohort that Trujillo and Acosta choose to highlight is its youth. By all accounts, young people in the United States are more skeptical of capitalism now than they were a decade ago, and much more open to the possibilities of socialism than their parents and grandparents.

      Related

      dna-double-helix-chemical-formulas-computer-generated-d-rendering-medical-research-background-rotation-184787276

      Who is part combination scientist, inventor, anthropologist, explorer, designer, engineer, architect, reporter, journalist, museum curator, travel guide, therapist, teacher, trainer and athletic coach.

      January 14, 2021
      San Diego skyline

      Insider Corner: David Ebrahimzadeh Discusses The 10 Best California Towns to Invest In

      January 14, 2021
      Load More

      According to a Gallup poll, less than half of Americans ages 18-29 have a positive view of capitalism, while more than half have a positive view of socialism. Nevertheless, Trujillo and Acosta believe that the best solutions to the problems besetting the working people of America are market solutions — specifically an influx of capital towards the segments of the economy that are growing, namely the Latino cohort.

      “The simple thought is that the U.S. Latino segment currently is slightly under 60 million people that within the next 25 years will grow to 100 million people, and probably at that point in time, one in every four Americans will be Latinos. Right now, with the average incomes there is a barbell effect where there are many people at the very low income range who are earning minimum wages, not even livable wages, and then there’s an emerging division of entrepreneurs and people that are much more educated than their parents were, and they’re playing in the system very effectively and growing incomes rapidly,” Trujillo says.

      Gary Acosta, CEO of the National Association of Hispanic Real Estate Professionals.
      Gary Acosta, CEO of the National Association of Hispanic Real Estate Professionals.

      The way that Acosta sees it,  L’ATTITUDE  is as much about informing people about the benefits of investing in the Latino cohort as it is about introducing them to it.

      “There is a knowledge gap,” Acosta says. “There is systemic racism, but it doesn’t necessarily mean that people have a nefarious behavior mechanism. People tend to do business with people that they know, tend to do business with people who look like them, talk like them, have similar backgrounds and experiences, and those scenarios have created gaps in our economy, and have made it tougher for certain segments of our population to access these things over time. So there has to be a more intentional effort to reach these markets.”

      The list of C-Suite attendees confirmed to participate in L’ATTITUDE 2020 include:

      John Donahoe – CEO Nike

      Hans Vestberg – CEO Verizon

      Alma Latour – CEO Dow Jones Group

      Tony Vinciquerra – CEO Sony Pictures

      Oscar Muñoz – Executive Chairman United Airlines

      José Cil – CEO Restaurant Brands International

      Ryan Marshall – CEO Pulte

      Ryan Schneider – CEO Realogy

      ADVERTISEMENT

      Rick Gomez – CMO Target

      Diego Scotti – CMO of Verizon

      Elizabeth Rutledge – CMO of AMEX

      Fernando Machado – CMO of Restaurant Brands International

      Stay tuned for the 2021 L’ATTITUDE conference . www.lattitude.net

      (Featured photo: Sol Trujillo and actor Jay Hernandez of Magnum PI discuss the Latino impact on the U.S. economy at the L’ATTITUDE conference.)

      Copyright © 2020 California Business Journal. All Rights Reserved.

      This article was edited and published by Rick Weinberg, California Business Journal’s Founder and Editor-in-Chief. Click here for Rick Weinberg’s biography.

      Tags: AmericaCaliforniaCEOco-foundersconsumersCovid-19DiegoeconomyentrepreneursEstateexecutiveexplorefoodGrouphealthcareinvestingL’ATTITUDE conferenceLarryLatinosreal estatesmall businesssmall business ownersstudy

      Get real time update about this post categories directly on your device, subscribe now.

      Unsubscribe
      ADVERTISEMENT
      Previous Post

      ASP Gives California Businesses a Competitive Edge

      Next Post

      How Science and Math Are Taking the Luck Out of Gambling

      Josh Rosen, Staff Writer, California Business Journal

      Josh Rosen, Staff Writer, California Business Journal

      Josh Rosen writes for the Southern California News Group and California Business Journal. He has two Bachelor of Arts degrees in Journalism and Integrated Media & Humanities from Biola University.

      WHAT TO READ NEXT

      Office Equipment
      Education

      4 Pieces of Office Equipment that Will Make Life Easier

      January 15, 2021
      dna-double-helix-chemical-formulas-computer-generated-d-rendering-medical-research-background-rotation-184787276
      Business

      Who is part combination scientist, inventor, anthropologist, explorer, designer, engineer, architect, reporter, journalist, museum curator, travel guide, therapist, teacher, trainer and athletic coach.

      January 14, 2021
      San Diego skyline
      Education

      Insider Corner: David Ebrahimzadeh Discusses The 10 Best California Towns to Invest In

      January 14, 2021
      Dan Lok
      Education

      Startup Central: Dan Lok’s ‘Take’ on How to Get Your Startup Off the Ground

      January 14, 2021
      Lisa Thee
      Business

      Launch Pad

      January 14, 2021
      73 How to Make a Website That Makes Money The Ultimate Guide - California's Payday Lending Industry and How It Compares to Other States
      Education

      California’s Payday Lending Industry and How It Compares to Other States

      January 14, 2021
      Next Post
      dice - How Science and Math Are Taking the Luck Out of Gambling

      How Science and Math Are Taking the Luck Out of Gambling

      Follow Us

      ADVERTISEMENT

      Categories

      • Art & Culture
      • Business
      • Editor's Choice
      • Education
      • Featured
      • Finance
      • Food & Dining
      • Health & Fitness
      • Human Interest
      • Insurance
      • Law
      • Marketing
      • Medical
      • News
      • People
      • Popular
      • Real Estate
      • Social Media
      • Technology
      • Uncategorized

      CBJ Partner Firebrand Media

      Laguna Beach Independent Newspaper

      Laguna Beach Magazine

      Laguna Beach City Guide

      On The Menu Laguna Beach

      Newport Beach Independent Newspaper

      Newport Beach Magazine

      Newport Beach Country Club Magazine

      Coastal Real Estate Guide (NB,LB, CDM)

      Montage Magazine

      Monarch Beach Resort Magazine

      Pacific Coast Magazine (SoCal)

      Omni Escapes Hotel Magazine

      Sea Island Life Magazine

      Salamander Hotel & Resorts Magazine

      Bespoke Concierge New York

      Evans Hotels

      View our entire portfolio here

      ADVERTISEMENT
      ADVERTISEMENT
      Facebook Twitter LinkedIn LinkedIn Instagram
      C B J   LOGO  SVG-01
      • About
      • Contact
      • Testimonials
      • Demographics & Advertising Rates

      Newsletter

      Top Stories

      • Judge gavel, scales of justice and law books in court

        Lawsuit Basics: How Much Does It Cost to Sue Someone?

        0 shares
        Share 0 Tweet 0
      • REPORT: TECH GIANT CISCO ABOUT TO LAY OFF 14,000

        0 shares
        Share 0 Tweet 0
      • The DealMaker

        0 shares
        Share 0 Tweet 0

      Latest Articles

      Office Equipment

      4 Pieces of Office Equipment that Will Make Life Easier

      January 15, 2021
      dna-double-helix-chemical-formulas-computer-generated-d-rendering-medical-research-background-rotation-184787276

      Who is part combination scientist, inventor, anthropologist, explorer, designer, engineer, architect, reporter, journalist, museum curator, travel guide, therapist, teacher, trainer and athletic coach.

      January 14, 2021
      San Diego skyline

      Insider Corner: David Ebrahimzadeh Discusses The 10 Best California Towns to Invest In

      January 14, 2021

      California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
      ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
      Site Design by 1REALTOUR

      Search
        Generic filters
        • Front Page
        • Business
          • Insurance
          • Real Estate
        • Finance
        • People
        • Featured
        • Technology
        • Law
        • News
        • Human Interest
          • Food
          • Art & Culture
        • Education
        • Health & Fitness

        California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
        ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
        Site Design by 1REALTOUR

        Do NOT follow this link or you will be banned from the site!