• About
  • Contact
  • Testimonials
  • Newsletter
  • More
    • Demographics & Advertising Rates
    • Terms & Conditions
Friday, August 12, 2022
No Result
View All Result
CALIFORNIA BUSINESS JOURNAL
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness
CALIFORNIA BUSINESS JOURNAL
E-Mail Marketing on Laptop in Modern Workplace Background.

E-Mail Marketing Concept - Closeup on Laptop Screen in Modern Office Workplace. Toned Image with Selective Focus. 3D Render.

Is Email Marketing Dead? 4 Reasons You Shouldn’t Be Gearing Up for It’s Burial

In the age of social media, you’d be forgiven for asking this question. Well, turns out Email Marketing is very much alive. Here’s the proof.

by California Business Journal Editorial Staff
A A
Share on FacebookShare on Twitter

Is email marketing dead? You may have heard that it’s on its last legs, or has already kicked the bucket.

The reason? Social media has made email marketing irrelevant. No one uses email except for Boomers.

Social media killed email. Don’t believe it. This news is as fake as every news about the demise of Morgan Freeman.

Email marketing is still effective, better than ever, and evolving. If you’re not using it, you’re missing out on new customers and business opportunities.

If you need more proof that email marketing is still alive and well, read on.

1. Email Isn’t Dead

It’s kinda silly to think that email died by the hands of social media. When you think about it, normally you’d need an email account to sign up for different social media platforms.

Also, let’s look at the numbers.

While Facebook, the most popular social network, boasts of 2.4 billion active users, it still pales in comparison to the 3.8 billion, in 2018, who uses email. This figure is estimated to grow to 4.4 billion users in 2023.

<p293 billion emails were sent and received each day in 2019 and it’s expected to rise to 347 billion in 2023.

Maybe email still has some life in it after all.

What about millennials? Well, aged 15 to 24 in the US accessed email in 2017. This proves that email isn’t outdated or old-fashioned.

2. Is Email Marketing Dead Though? What About Engagement?

This is another myth that’s been going around. Email doesn’t connect with their target audience, unlike social media.

Again, let’s look at some figures. What’s the engagement rate of the social media “Big 3”, which is Facebook, Twitter, and Instagram? It’s only 0.6%.

ADVERTISEMENT

If you compare that figure to email, you’ll see that email marketing has more potential to captivate an audience. From January to June 2019, the average email open rate is 22.15% with a click-through rate of 3.43%.

3. Let’s Talk About Money: What About ROI?

Does email marketing make you money? Why even invest if it doesn’t, right? For any marketing campaign, the usual measure of effectiveness is ROI.

The ROI of email marketing in 2019 is an astounding 4200%. This means that for every dollar invested, you can expect a return of 42 dollars.

That’s a lot of moolah to give up on if you abandon this marketing strategy.

Also, think about all the email marketing services that are thriving and refining their software. Whether it’s SendInBlue vs MailChimp, you’ll find many companies that are providing this function. Why would they still be in business then?

4. Email Has Proven Durability

For every Facebook and other social media success story, there’s an equivalent failed attempt.

Ever heard of MySpace? Or Friendster?

Both of these platforms were giants until they were taken over by Facebook. Who’s to say that this wouldn’t happen to other popular social media platforms?

However, electronic mail will just happily chug along. It has proven longevity and has been around for decades. Nothing can stop this train.

Get on Board

So what do you think, is email marketing dead? It should be obvious from reading this article that email marketing is alive, kicking and here to stay. It remains one of the most important tools to grow your business.

For more articles about the relationship between technology and business, explore some of our other articles.

Tags: 2018DeadEmail MarketingexploreIs Email Marketing Dead?longevitymarketingsendinblue vs mailchimpSocial Mediatechnologytraintwitter
ADVERTISEMENT
California Business Journal Editorial Staff

California Business Journal Editorial Staff

advertisement

CBJ Newsletter

Facebook Twitter LinkedIn Instagram LinkedIn

Advertise With CBJ

1REALTOUR-SAN DIEGO-WEB DESIGN
Facebook Twitter LinkedIn LinkedIn Instagram
C B J   LOGO  SVG-01
  • About
  • Contact California Business Journal
  • Testimonials
  • Demographics & Advertising Rates
  • Terms & Conditions

Categories

  • Art & Culture
  • Business
  • Daily Updates
  • Editor's Choice
  • Education
  • Featured
  • Finance
  • Food & Dining
  • Health & Fitness
  • Human Interest
  • Insurance
  • Law
  • Lawyers
  • Marketing
  • Medical
  • News
  • Newsletter
  • Opinion
  • People
  • Popular
  • Real Estate
  • Social Media
  • Technology
  • Uncategorized

CBJ Partner Firebrand Media

Laguna Beach Independent Newspaper
 Laguna Beach City Guide
 Newport Beach Independent Newspaper
Newport Beach Country Club Magazine
  Montage Magazine
 Omni Escapes Hotel Magazine
 Bespoke Concierge New York
 Evans Hotels
 Laguna Beach Magazine
 On The Menu Laguna Beach
 Newport Beach Magazine
Coastal Real Estate Guide (NB,LB, CDM)
Monarch Beach Resort Magazine
 Pacific Coast Magazine (SoCal)
Sea Island Life Magazine
Salamander Hotel & Resorts Magazine
 View our entire portfolio

 

Most Viewed

  • Gavel, scales of justice and law books

    Lawsuit Basics: How Much Does It Cost to Sue Someone?

    0 shares
    Share 0 Tweet 0
  • The Impact of Covid: Racing to Buy Second Citizenships

    3 shares
    Share 0 Tweet 0
  • What to Do When an Online Casino Refuses to Pay Out Your Winnings

    0 shares
    Share 0 Tweet 0
  • NFL Paychecks: How Do NFL Players Get Paid?

    0 shares
    Share 0 Tweet 0
  • Investigation: Can TriumphFX Take Your Money?

    0 shares
    Share 0 Tweet 0
  • Five Reasons Why The Government Does Not Like Bitcoin

    0 shares
    Share 0 Tweet 0
  • New Study: California’s 10 Universities That Produce the Most CEOs

    0 shares
    Share 0 Tweet 0
  • How to Start a Telecommunication Business: A Step-By-Step Guide

    0 shares
    Share 0 Tweet 0
  • Best Crypto Faucets You Can Try In 2021 and 2022

    0 shares
    Share 0 Tweet 0
  • The Only Way

    0 shares
    Share 0 Tweet 0

Latest Articles

Are Crypto Casinos Allowed in the USA?

Are Crypto Casinos Allowed in the USA?

UAE Agrees To New Procedures Audit Process

UAE Agrees To New Procedures Audit Process

New DEIJI Photo Shoot in Morro d' Alba Region in Italy

New DEIJI Photo Shoot in Morro d’ Alba Region in Italy

The Importance of Cultural Competence in Service-Based Businesses

The Importance of Cultural Competence in Service-Based Businesses

A Checklist To Hiring A Top Personal Injury Attorney

A Checklist To Hiring A Top Personal Injury Attorney

BioLargo’s Breakthrough PFAS Removal Technology

BioLargo’s Breakthrough PFAS Removal Technology Offers Hope for Clean Water Across the U.S.

Femnized seeds for cannabis. Photo credit: Ed Rosenthal

What is a feminized seed?

The Importance of Photographic Documentation on Construction Sites

The Importance of Photographic Documentation on Construction Sites

24 Applications of Linear Actuators in Your Home

24 Applications of Linear Actuators in Your Home

CBD Edibles: Top 9 Online Brand Picks to Choose From in 2022

CBD Edibles: Top 9 Online Brand Picks to Choose From in 2022

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR

No Result
View All Result
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR