Photo Credits: SCORE
If you intend to increase your sales and revenue in 2023, SMS marketing should be a priority and the first thing that pops up in your mind.
With SMS marketing, you can drive sales, keep your customers happy, pull positive product and service reviews, and grow your business exponentially.
SMS is cost-effective, affordable, and very popular with audiences worldwide, it also boasts a 12% year-over-year growth in customer opt-in rates.
Businesses should use bulk SMS marketing because it is an efficient way to reach a large number of customers quickly and easily. It has a high open rate, making it an effective way to make sure messages are read. It is also cost-effective compared to other marketing channels, and it can be personalized for each customer.
Additionally, with 2-way SMS marketing, you can have quick, direct communication with your customers, making it ideal for customer service, promotional campaigns, and more. It will also enable businesses to segment customers and target them with more relevant messages. Finally, because SMS messages are short and to the point, they create a sense of urgency which can help to drive conversions.
If you need any further proof of the effectiveness of SMS marketing, we’ve compiled a list of big brands that regularly use SMS marketing to reach their customers.
1. Amazon: Amazon’s successful text marketing campaigns include personalized product recommendations and special offers sent directly to customers’ phones during events like Prime Day and Black Friday.
2. Starbucks: Starbucks uses text messaging to send exclusive offers and discounts to its customers. Starbucks has a reward program where customers can earn points if they order ahead via their mobile app or SMS and redeem these points for free food and drinks.
3. Sephora: Sephora’s text campaigns have included personalized product recommendations and reminders of special promotions. With SMS, Sephora uses push messaging via the iPhone and iPad apps to alert their customers about holiday shopping events and product launches.
If these big brands can successfully use SMS marketing, then so can your business. Now let’s dive into some pro tips you can use to boost your revenue with SMS marketing.
Just as it is with emails, it is good practice to reach your customers with fewer text messages. Less is always best. So, use the following pro tips to use SMS messages to boost your marketing campaigns.
SMS messages should be personalized to the recipient, instead of generic messages. Personalized messages can help customers feel more connected with your company and increase engagement.
Offer exclusive deals for customers who text in for a special offer or coupon code. Offering exclusive deals can help entice customers to opt in and boost sales.
SMS messages should be short and to the point. Text messages should be less than 160 characters and include a call to action.
It’s essential to monitor the opt-out rates of your SMS campaigns. If you see an increase in opt-outs, you may need to adjust your messaging or offer different incentives.
Automate your SMS messages to save time and ensure consistency. Automation can also help you to personalize messages and send out timely offers and discounts.
If you are ready to experience the benefits of SMS marketing, you can kickstart your journey with BSG.
With our full suite of tools and automation, you can integrate your business into our platform and reach your customers at whichever stage they are and tailor your strategy to meet their needs, gain their trust and increase sales.
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