COVID-19 will continue to impact how we live for at least another year and likely longer, and some of the changes to how we do business and how consumers prefer to shop and transact will endure.
Red business graph with red arrow down, three-dimensional rendering
The COVID-19 health crisis has resulted in the decline and even shutdown of many businesses in California, across the USA, and worldwide. To survive the current situation now and into the future, business owners from almost all industries have been forced to readjust, alter their mindset, and redirect their focus.
Everyone from managers to sole traders across California and further afield are discovering the myriad benefits attached to adopting an online model of doing business. Many marketing agencies have also reported an increased demand for businesses to have a robust and effective online presence, and consumers are seeking remote shopping, booking, and service alternatives as we collectively navigate the challenges the global pandemic presents.
To survive thus far, many service providers and retailers have taken a versatile approach to their operations. Digitally-based businesses are thriving. This is boosted by consumers seeking a socially-distanced way of purchasing their needs and wants, and the convenience and cost savings of shopping and transacting remotely and from home.
Benefits from Going Online
Ike Elimsa of Twelve12, a top marketing company based in Orange County, California says: “With any change of direction comes a need for a refocus in marketing. It’s incredibly important that, through a clever marketing strategy, you let your existing and previous customers and clients know about your change in direction. This way, they are fully informed and can follow and, hopefully, join you on your new journey. It also enables new customers to discover you, your brand, and your unique offering – so that you can build a stronger business foundation for future success.”
For example:
Create Opportunities
A creative approach to how a business operates and adopting an online model alongside the right marketing strategy will widen your reach, and the business can harness the unlimited power of the internet to:
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