Special to California Business Journal.
Betting on college sports has not been available all the time. When betting was in its infancy, only the major leagues in America were covered.
Then we entered a stage where college sports were covered on a small scale, with outright winner markets and betting on the big games available. Now things are very different.
College football, basketball and hockey all receive a large audience, and bookmakers have created a large betting service to cope with that.
This change has seen more people move to betting on college sports than ever before, and that influx of those doing this has kept pressure on the bookmakers to deliver even more.
Many things will change because of the current Coronavirus pandemic, but eventually sports will return to some kind of normality. When they do, gamblers will be waiting.
What do Bookmakers Offer?
College sports betting and professional sports betting were miles apart in the past, now they are very similar.
You won’t get the full range of betting markets on a college football game like you would on a big NFL game such as the Super Bowl, but you will get many different ways in which you can bet.
Gone are the days of placing a bet on who will win the game. Now we have handicap lines, points markets, betting lines that split the games into halves and quarters and much more to go at.
If you place a specific type of bet in the NFL and it is not a player prop bet, there is a good chance you will be able to find that exact same market for college games.
The bookmakers have made great strides improving their betting service for college sports, and they are now beginning to see the reward for that with an increased number of people betting with them. Offers such as those on this bookmakers list show the kind of bonuses new players can receive when signing up.
The Increased Attention on College Sports
College sports have always been popular, but that popularity is on the rise right now. This is because people are looking to go in depth with their sporting knowledge.
No longer do fans look at the draft for their next prospects to follow, they want to look at high school players moving into college and follow their career through college.
There is a lot of attention on college sports, and more people watching the games. Just like any other sport, from the PGA Tour to tennis championships, the more people that watch and take an interest, the more people are likely to place a bet.
This is nothing that bookmakers have done themselves, and there is nothing they can do about how popular sports and leagues are. However, when it is positive like this, they will see a direct improvement in the number of people using them to bet on these sports as they grow in popularity.
How Convenience Has Helped Betting Become More Popular
While betting on college sports has certainly evolved over the past few years, the general betting service has also done the same.
Things are now as convenient as they have ever been for someone to bet and that is thanks to the creation of mobile betting apps. These allow those that wish to bet, the chance to bet from anywhere they like, providing they have their mobile phone or a tablet with them.
This has brought more fans to the world of betting in general, and some of those will of course like to bet on college sports. When you combine this with the general improvements we have seen from bookmakers and their college sports service, there are two waves of new interest into betting on these.