Here’s the thing with Facebook Advertising. It’s like a piano. Just because you CAN touch the keys and sound comes out, it doesn’t mean you can play “Mary Had A Little Lamb” let alone a Mozart Piano Concerto.
You’re a business owner, not an advertiser. Your job is to grow your business, keep your employees happy, and focus on running that business.
Most advertisers you can afford as a small business owner are not efficient at their “jobs” because becoming a “marketing expert” is a low barrier-to-entry job. This is because many “marketing gurus” tell average people with no marketing degrees and no experience how easy it is.
The best way to vet a vendor is to ask to see their results and case studies. If they can’t give you some great examples and references, then don’t hire them. Read Yelp and Google reviews on their company. Do your due diligence and don’t just hire someone because you can afford them.
You’ve probably seen MANY responses in chat comment threads and online threads along the lines of “Facebook Ads don’t work” or “Boosting your Ads don’t work” or something close to that. Advertising DOES work, just like any tuned and operative piano DOES work. However, making beautiful music (or in this case, highly converting ads) is the true challenge even professionals deal with during every campaign.
Here are some best-practice tips that I see most often because most writers are moonlighters and can’t afford to hire a huge agency:
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