This is primarily because people are generally skeptical of new blockchain products, and with good reason, as there is a HUGE number of ‘pump and dump schemes being launched every single day.
Many marketing professionals will often go into the Crypto space, thinking that with their expertise, they will easily be able to crush the market. However, traditional marketing efforts are not always well received in this sector.
So, how can you make a splash in the crypto space? Read on to find out more…
Social Media
Nope, not your boring old Facebook ads, they are not only rarely accepted by Facebook’s advertising guidelines, but Facebook audiences don’t seem to respond well to ads relating to Crypto.
Right now, Twitter is by far the most powerful social media platform to market your blockchain products.
Start by following a select few crypto-based accounts and some of their followers, then tweet posts that are related to your product, mentioning the other crypto accounts in the content.
YouTube is also a fantastic way to attract people to your product, primarily because seeing a real-life person on the video is a fantastic way to build rapport and create trust with the audience as opposed to a faceless post for other social media channels.
There are also social media channels dedicated solely to Cryptocurrency; an example of this is BitCoinTalk.
Read this Cryptocurrency marketing guide to help you devise a strategy that will create brand awareness.
How To Track Your Performance
Using a tracking tool to measure your performance is a great way for you to further analyze the effectiveness of your marketing campaign.
Google Analytics is one of the most powerful solutions on the market, and best of all, it is 100% free.
It will track visitors to your pages, but also the channels they have arrived at your site from, making it easier for you to fine-tune your marketing strategy and leaving you with channels that are getting results.
You need to ensure when using Google Analytics that you have the tracking code installed on your website to get full use of the amazing tools it offers.
Trust & Rapport
Whatever crypto marketing techniques you choose to adopt for your business, the biggest factor in this vertical is to create trust and rapport.
Because Crypto is relatively untraceable in comparison to normal banking, etc., a lot of fraudulent activity takes place. This has become even more the case since the launch of decentralized finance.
With this in mind, provide value upfront wherever possible by being transparent and teaching people how to use your service and what you’re all about.
This will give you a great basis for a relationship with your future potential customers.
The best thing about crypto is that when people start to hear about and use your product, they will often share it will friends who are also in the space. Crypto products tend to go viral faster than traditional products. You can use this to your advantage.
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