Videos seem to be a universal tool interesting for users and easy to share on different platforms. People prefer them because they are entertaining and captivating. In addition, marketers have long realized that video advertising can provide great returns on investments through various channels. Today, we will talk about how to apply it successfully in marketing strategies.
Types of Video Advertising
Video marketing is widely used to promote brands, companies, products, or services to increase sales and brand awareness and generally achieve the goals of the company’s marketing strategy. This type of content is ideal for communicating with clients to create a quick, direct, and emotional connection.
An important feature of such videos is that they are useful, and their advertising purpose is not obvious. There are many different ways to encourage interaction with users. Here are some types of videos that businesses can create to promote their brands.
1. About us
In such videos, the business shares what and why it does. To comprehensively tell about yourself to potential customers, you should answer the key questions:
- What distinguishes a brand from competitors?
- What makes a brand special?
You can describe people who work in this business, emphasize the unique value of the brand, or tell the history of the company. In this case, the brand can also be distinguished by artistic means, such as those made in Dropbox, using dolls that spoke in the real voices of the company’s employees. Keep in mind that the director’s approach to its creation also characterizes the brand.
2. Demonstration and promo videos
Also known as video explanations, these ads are a great way to showcase your product. Instead of telling your audience why a product is great, you should show in a video why it can make a customer’s life better.
Tell customers when you are selling via promotion. Include all the information your audience will need, such as how they can get in touch or where to go to buy your products or services.
3. Customer feedback
The trend of ordering reviews for your platforms or sites is long gone. Today, it is easier for brands to create hashtags, which can then be used to search for reviews on social networks, and distribute them on their channels and pages. This format of advertising is most trusted by consumers.
4. Video from the event
Such videos will help the audience feel part of the event and involved in the brand.
5. How-to video
It is worth finding topics that are close to the brand and will be useful to users, even without leading to direct sales of goods.
No matter what strategy or combination you choose, remember to use a programmatic advertising guide and check the main analytics of your video advertising. Among them are the number of views, playback speed, viewing time, involvement level, the location of the viewer, and the source of the information about your video for the user. Considering them, you will be able to build a successful strategy and increase sales.