Without the right consumer experience, visitors to your ecommerce website will simply search elsewhere, leaving your business to flounder whilst you wonder where it all went wrong.
When it comes to online retail and ecommerce, it’s not always easy to get your voice heard. Especially if you’re an SME trying to find your place online. It’s easy to think that because you’ve got an amazing array of products and competitive prices, that your business cannot fail – the reality, however, is quite different.
Without the right consumer experience, visitors to your ecommerce website will simply search elsewhere for the products they need, leaving your business to flounder whilst you wonder where it all went wrong. Curating an engaging and straightforward customer experience on your website will not only help secure a sale but also have your visitors returning again and again.
Want to know more? Read on for some straightforward ways to improve the customer experience on your website.
Say your website manages to pull in a customer and they decide to make a purchase – great! However, if the subsequent payment process is slow, clunky, and complicated then they’ll not only be less likely to use your site again but they could be led to believe your site is unreliable and potentially fraudulent. Investing in a virtual terminal means you can take orders without the physical credit card and it’s one of the easiest ways you can improve the overall experience on your e-commerce site. The right virtual terminal means your customers can even set up subscription billing and you can create fully customized contracts, depending on the services you provide. The more flexible and reliable your payment options are, the better your e-commerce site experience will be.
No one likes a slow website; did you know that most online customers expect a website page to load fully in less than 2 seconds? If this doesn’t happen, then they’re likely to switch off and look elsewhere. Increasing the speed of your website could mean reducing the number of HTTP requests your site makes, reducing server response times as well as CSS and JavaScript files. If you’re unsure, consider reaching out to a website technician or your site provider for advice.
Pop ups, flashing gifs, even loud music and videos that automatically play – many so-called “modern” website features can play havoc with the user experience and harm the overall layout of your site. A sleek, well-designed website that is easy to navigate will always get a positive response from visitors. Take a look around at other websites to get a feel for different kinds of layouts and consider implementing them. Ensure your color scheme complements your brand and is not distracting and keep your navigation simple.
Spelling or grammar mistakes in your content or product descriptions could spell disaster for the overall user experience. If a site has poor spelling and grammar, then a visitor is less likely to trust your brand and may look elsewhere. Keep your content fresh and your accuracy levels high to decrease the bounce rate from your site.
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