80% of clients under 35 are more likely to check online when facing a legal issue.
When any person or friends or family members face criminal charges, their first instinct is to connect with a reputable attorney who can help. And, the one place to look is Google. Studies done at the Local Search Association/SOCi show that more than 66% of clients conduct searches using their mobile phones to find the products and services they need. Further, 80% of clients under 35 are likely to check online when facing a legal issue. With digital marketing taking over every industry, the legal sphere also relies heavily on the internet. If you offer felony reduction as one of your law firm services, check out these three strategies to get the maximum clients.
Create a robust website that is easy to navigate and works well on mobile devices, primarily cell phones. Also, make sure that the site has a “Contact Us” button that leads to a phone number that can be dialed instantly. Adding a chat option to provide advice free of cost is also critical. Clients in trouble need to know that they can rely on you for quick and easy directions on what to do next, even if they don’t hire your law firm, at the time. You’d also use the best SEO practices to attract organic traffic and get new clients.
Statistics also indicate that at least 43% of clients hire lawyers referred by family and friends. For this reason, you must keep in touch with clients you’ve helped in the past. Send out legal Christmas cards and emails with Holiday greetings to remind them of your services. They’re sure to connect you with their friends when needed.
Considering that more than 80% of users are unlikely to search beyond the first page of search engine results, that’s where you’ll want your law firm to appear. Invest in Google Ads and list your business in the local directories that provide information about the law firms in a particular area. Clients are likely to look up directories to find legal help, and having a presence on these pages will give you a higher chance of getting their business.
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