Packaging is usually the final step in the manufacturing process of a product. It also contributes to marketing efforts for manufacturers. Top manufacturers recognize the value of their brand in the market by the packaging of their products. A business model and marketing strategy are pillars of these manufacturers’ marketing strategies.
Leading manufacturers consider packaging to be as important as the product itself. Packaging demand is rapidly growing due to consumer buying habits and industry trends. Examining the top packaging trends is imperative to understand where this growth will occur. Your business can enhance its experience by implementing these packaging design trends, whether you are creating folding cartons or corrugated boxes.
Using Bold Fonts
Design trends are returning to using typography as a centerpiece in a big way. The trend of bold fonts in packaging pushes packaging to new heights as designers create bold fonts with ambitious stylistic points. Rather than using stock boxes, brands prefer custom box design to deliver cohesive, impactful packaging. Many brands use text and engaging language on their packaging rather than big splashy designs with over-the-top logos.
Minimalist and Maximalist Approach
Minimalism will be another idea for packaging design. The packaging was bold for years, with orange and electric blue colors. Minimalism is back in vogue today due to a push for simplicity, giving the consumer a feeling that your business is not hiding anything. It’s better to rely on quality rather than gimmicks when it comes to packaging that lends an air of sophistication.
Minimalist designs are gaining popularity, particularly in the beauty industry, and it remains a crucial component of many brand identities. While packaging has become increasingly maximalist in 2023, many brands are implementing maximalist designs today. The most common features of minimalist designs are bright and bold colors, big fonts, typography, and 3D imagery.
With minimalist design and bold fonts, packaging is becoming more natural and gives a handcrafted feel due to the move away from straight lines.
The Power of Words
Quality content is one of the most crucial aspects of Google’s new algorithm, as it prioritizes quality over keyword density. Buzzwords are losing their appeal, and packaging is catching on. Rather than big promises, a quality product is being used on packaging rather than many catchy phrases and words that don’t mean anything.
Since the smartphone could scan QR codes with the camera during the pandemic, the QR code has become widely used. With QR codes, brands can attach them to the back of the packaging, providing information on how to use the product effectively or links to their social media pages.
This move is attractive to many companies since it creates a direct line of communication between them and the consumer.
Eco-friendly packaging is always in demand, and it will only grow in demand in the future. Even so, the brand is now moving to eco-friendly, biodegradable packaging, which shows its commitment to a sustainable future by using eco-friendly materials and inks that will not harm the environment. More eco-friendly packaging options will be available as climate change laws pass worldwide.
Life often moves quickly, making it difficult to go out in nature. Despite this, humans are innately connected to nature. It can also benefit our mental and physical health. Therefore, people are looking for alternative ways to connect with Mother Nature; you can attract this type of customer by incorporating natural elements into your product packaging.
You can also create packaging that reflects society’s growing interest in eco-friendly, clean, natural, and sustainable products, depending on your product guidelines—considering personal wellness and the environment. Our nature is quite simple, at least on the surface. The food, beauty, and homeware sectors are leading the way with this design trend.
You can hire a custom box manufacturer company to create a product packaging design to associate nature with boxes that feature leaves, landscapes, or earthy colors.
Transparent packaging is becoming more popular in various industries. Among the most popular items are food items. Almost all consumers want to know as much as possible about their food and beverages. You can increase transparency by using clear, windowed packages, thanks to a trend towards making your products more transparent. The trend allows customers to peek inside and get a sense of what they’re buying without damaging the contents or exposing them to light.
Tactile textures are becoming increasingly popular as brands look for ways to differentiate their packaging. A growing packaging trend is to add texture through techniques like embossing, debossing, foil stamping, UV printing, and die-cutting.
The term holography refers to a glossy finish that sparkles with colors. It gives the product a radiant, eye-catching appearance that captivates consumers. As its popularity grows, this style of packaging will inevitably dominate in the future. Using 3D visualizations and interacting elements in packaging will keep customers engaged and give your product a sense of importance. The result of these efforts is a great brand experience and, ultimately, a higher level of loyalty and recognition for the brand.
Consumers are increasingly looking for options that can be customized in many markets. The holiday season is a prime time for custom sales, as customers purchase gifts with custom tags. However, brands continue to use personalized packaging to attract customers throughout the year. The container is used throughout the product’s life in markets like candles. If your business focuses on packaging, consider offering custom color and imagery options, including the option for custom sticker sheets.
There is also a growing trend in intelligent packaging. Consumers can obtain additional product information via smart packaging, such as freshness, origin, or nutritional information. They can use this information to make more informed purchases. The use of smart packaging can take many forms. Using smart packaging, you can keep track of the freshness of your food. The temperature, humidity, and other factors can be measured using sensors.
Additionally, consumers can receive information about the origins of their food from smart packaging. Using QR codes or other technologies, consumers can learn more about the farm where their food is grown. Additionally, smart packaging can provide nutritional information to consumers.
Packaging trends are plentiful this year, so stay on top of them. Keep an eye out for design trends relevant to your industry in 2023, and take an eco-friendly approach to business.
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