Today, renting out your home is easier than ever. But this popularity breeds increased competition. Advertising your property online can help you overcome stiff competition to get your online rental listing noticed by potential renters.
Besides pricing your rental property competitively, you must ensure the listings provide crucial information. You want to make it easy for prospects to make a decision and book your rental property.
Here are pointers that can help make your online rental listing more appealing and land more bookings.
1. Take Great Pictures
High-quality pictures help your listing stand out, so you should polish your photography skills. Potential renters will judge your rental properties by their appearance. Taking great pictures gives your online rental property listings a distinct advantage.
Here are some tips for taking great pictures:
- Keep the pictures clutter-free, including pets, people, or stuff
- Avoid taking pictures at night
- Always photograph the entire house. If some rooms are missing from the pictures, prospects might think you’re trying to hide something.
2. Keep the Bathrooms Spotless
Compare your rental property to the local motel or bed and breakfast. And elevate its cleanliness levels to those standards. Keep the bathrooms fresh and appealing, and make any necessary upgrades. Upgrading fixtures and faucets, adding sconce lighting, and replacing the toilet are common affordable fixes.
3. Have a Functional Kitchen
The kitchen is likely to be under-utilized because most people prefer a short stay. Still, the kitchen should have all the essentials, including a clean microwave, a functional refrigerator, plate sets, utensils, glasses, and cutlery. If you wish to upgrade, consider replacing the cabinet knobs, door handles, and flooring and painting the cabinetry.
4. Increase the Curb Appeal
Improving the property’s curb appeal is crucial since some renters may wish to use it as a vacation retreat. You want to create an inviting atmosphere inside and outside the property. Outdoor amenities such as hot tubs and fire pits add instant property appeal during winter. An outdoor grill will be a hit during the warmer months.
5. Stage the Space
Staging adds style and class to the property, increasing its appeal to potential renters. Luckily, staging a rental property doesn’t take too much money or effort. You can easily stage the house with Area rugs, artwork, or accessories such as coffee table books, vases, and blooms. Be sure to use quality linen in the bedrooms. Adding mirrors to a small house helps to open up the space.
6. Splash a Fresh Coat of Paint
A fresh layer of paint is the most favored and affordable home improvement. You can use paint to make your rental property more attractive. If you have a space with too many custom colors or looks worse for wear, adding a fresh paint coat will have it looking good as new.
7. Clear out the Clutter
Once you list your rental property, it becomes a product. Potential renters will compare its feature and appearance to other properties on the market. Stripping the personal items and clutter from the rooms makes the property more appealing to the renters. Most renters will gladly return to a rental property that’s clean and clutter-free.
8. Pick the Colors Wisely
Bright accents and neutral palettes work best when using colors to liven your rental space. White, black, and taupe colors create a soothing and welcoming atmosphere. They also serve as the perfect foundation colors. Bright accents make the space pop and shine.
9. Have a Welcome Package
Leaving a welcome package for your guest will make them feel special and appreciated. Successful rental properties greet visitors with welcome packages with local foods and wines. Other thoughtful gifts in your package may include local guidebooks, flyers with upcoming local events, or a list of local hotspots.
10. Cultivate Positive Reviews
Online reviews can make or break your rental property. People rely on rental property reviews to make an informed choice when renting a property. A high volume of positive reviews will increase your property’s appeal while earning your more bookings. Leaving a good impression on your renters encourages them to leave glowing reviews. Renters appreciate responsive hosts who are quick to address and handle potential issues.
Beat the Mounting Competition
Online listings are a great way to advertise and market your rental property and increase your bookings. However, everyone else is also using these platforms to advertise their properties, creating stiff competition.
These pointers will help you create online listings that stand out from the crowd. Going over and above with your online rental property listing attracts more people, gets you more bookings, and increases your rental income.