• About
  • Contact
  • Testimonials
  • Newsletter
  • More
    • Demographics & Advertising Rates
    • Terms & Conditions
Thursday, March 23, 2023
No Result
View All Result
California Business Journal
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness
California Business Journal
444download (1) (6)

The New Model of Corporate Innovation and Venture

As this new global revolution unfolds, how do startups engage with large corporations and foundations in the most effective way?

by California Business Journal Editorial Staff
A A
Share on FacebookShare on Twitter

Silicon Valley-based Vinaj is fusing Fortune 1000 companies with early-stage entrepreneurs.

Empowering more “equitable commerce” was integral to CEO Anish Srivastava’s vision for his innovative company, Vinaj, which specializes in helping large companies grow and new companies launch.

What makes Srivastava’s philosophy so novel is that he melds both models together.

“I’ve spent half my career in startups and half my career in corporate venture and innovations across industries,” he says. “This is the experience that brought me to create a firm that focuses on innovation consulting and investing in startups. I saw a gap in the market where there is activity around incubators, accelerators, venture investing and innovation. Larger corporations are involved with the startup ecosystem, but many wrestle with engaging effectively and deriving value.”

Vinaj’s mission of catalyzing commercially-viable digital growth at the intersection of large companies and startups  has been accomplished as it marries customer pain points by conducting primary research, secondary research and developing user-experience-led prototypes.

A new venture for global corporations

There have been numerous studies showing greater investment in innovation by Fortune 1000 companies “and it’s not just happening in United States – it’s happening globally too,” Srivastava says. “These large companies aren’t just investing — they’re looking at ways to work with and find ways to leverage startup solutions as part of their digital transformation endeavors.”

Anish Srivastava
Anish Srivastava

In fact, last year corporate venture capital passed traditional venture capital for the first time. This is the first phase of a longer-term trend.

“Large corporates recognize they need help from agile innovators who learn and adjust quickly, which you find externally in the entrepreneurial sector,” Srivastava says. “They are trying to figure out ways to upscale their workforce and encourage more entrepreneurial activity to foster more adoption by leveraging new capabilities. It’s what they’re all striving for. And this is where we come in. They know they want to do this, but they need the help with the how.”

Step one is focusing on real customer pain points and delivering experience that saves time, money and effort. Executives know their businesses and industries intimately, but with innovation – because it’s an art and a science – it’s not as straightforward a path. So the question for those businesses is, “How do you harness the capabilities from the external entrepreneurial community and meld them with the internal employee talent base companies already have?”

A new symbiotic relationship

Given the history of corporate-acquisition dynamics, the general public has a David v. Goliath perception when it comes to small innovators working with large companies. With this concept of corporate innovation and venture investing, how do the startups collaborate within the corporate structure without being swallowed up entirely?

“This is a key point,” Srivastava says. “How do companies treat external entities? There are multiple ways they might look at startups: as vendors, as investment opportunities, and as acquisition targets. Depending on the strategy of the business unit most interested in those solutions, they pick from one of those three choices.”

While Vinaj is sector agnostic, industry areas of focus include HealthTech, Telecommunications, AgTech and Sustainability across technologies such as AI, data science, edge computing and wearables. “The idea is that the corporates have huge assets and revenues, distribution channels and a very strong customer base,” Srivastava says. “What’s really interesting is that we’re seeing a lot of startups solving real customer problems using a combination of technologies. We’re seeing a lot of new innovation in the market.”

Where Vinaj differentiates is that it is highly-focused on new growth and bringing it to market. One tagline Srivastava uses is: “Commercially viable innovation.”

“Our original mission was to catalyze commercially viable digital growth at the intersection of large organizations and startups,” he says. “Startups are coming in with novel solutions and the speed at which they’re able to adapt to evolving needs from customers is at a pace much faster than the large companies are used to. They need each other and this is the intersection where there has been a lot of friction and there continues to be. I think that’s where we’re being sought and that initial mission that we have continues to be the same.”

Groundbreaking venture for emotional health

Srivastava has taken the concept of supporting startups a step further with an offshoot of Vinaj called Telosity, which is committed to investing in early-stage startups with solutions to assist young people with their mental and emotional  well-being.

One of Telosity’s first portfolio companies was acquired by Meredith Corp. This is expected to raise the reach and profile of the “emotional wellness” platform, and the company dedicated to meditation and mindfulness. Telosity hosted a recent pitch session in Santa Monica, Calif. where startups with solutions to assist with emotional well-being, especially for young people, were able to share their wellness startups to very encouraging results.

“We had six very impressive startup pitches,” Srivastava says. “They presented their ideas and it was awesome to see the passion, resolve and creativity of the participants. We were, as a team, very pleased with the growth of this ecosystem and humbled that so many people were willing to partner, collaborate and help each other out. I have a very optimistic outlook about where things are going in the community and how entrepreneurs are trying to solve this major problem.”

ADVERTISEMENT

Copyright © 2019 California Business Journal. All Rights Reserved.

Tags: adoptionAIAnish SrivastavaArtCaliforniaCEOConsultingdata scienceearly-stageentrepreneursfocushealthinnovationinvestinginvestmentmindfulnessportfolioscienceSilicon ValleystartupssustainabilityTransformationValleyVinajwellness
ADVERTISEMENT
California Business Journal Editorial Staff

California Business Journal Editorial Staff

Related Posts

Crisis Communications Commentary: The 5-T Approach
Crisis Communications Commentary: The 5-T Approach
Ken Yu Headshot2
Q&A with Ken Yu, CEO of RAKwireless, on his Entrepreneurial Journey and the Importance of Making IoT Accessible for All
advertisement
ADVERTISEMENT

CBJ Newsletter

Facebook Twitter LinkedIn Instagram LinkedIn

Advertise With CBJ

Contact Rick@CalBizJournal.com

CBJ Rates and Demographics

Job Postings

CEO Wanted


Requirements: BS/BA + 2yrs of Business Managing Experience

Mail Resume: Grand Life, Inc. 14647 Northam St. La Mirada, CA 90638.

$114,754/year

ADVERTISEMENT
1REALTOUR-SAN DIEGO-WEB DESIGN
Facebook Twitter LinkedIn LinkedIn Instagram Youtube
C B J   LOGO  SVG-01
  • About
  • Contact California Business Journal
  • Testimonials
  • Demographics & Advertising Rates
  • Terms & Conditions

Categories

  • Art & Culture
  • Business
  • California Hotel Listings
  • Daily Updates
  • Editor's Choice
  • Education
  • Featured
  • Finance
  • Food & Dining
  • Health & Fitness
  • Human Interest
  • Insurance
  • Law
  • Lawyers
  • Marketing
  • Medical
  • News
  • Newsletter
  • Opinion
  • People
  • Popular
  • Real Estate
  • Social Media
  • Technology
  • Uncategorized

CBJ Partner Firebrand Media

Laguna Beach Independent Newspaper
 Laguna Beach City Guide
 Newport Beach Independent Newspaper
Newport Beach Country Club Magazine
  Montage Magazine
 Omni Escapes Hotel Magazine
 Bespoke Concierge New York
 Evans Hotels
 Laguna Beach Magazine
 On The Menu Laguna Beach
 Newport Beach Magazine
Coastal Real Estate Guide (NB,LB, CDM)
Monarch Beach Resort Magazine
 Pacific Coast Magazine (SoCal)
Sea Island Life Magazine
Salamander Hotel & Resorts Magazine
 View our entire portfolio

 

Most Viewed

  • Gavel, scales of justice and law books

    Lawsuit Basics: How Much Does It Cost to Sue Someone?

    0 shares
    Share 0 Tweet 0
  • Investigation: Can TriumphFX Take Your Money?

    0 shares
    Share 0 Tweet 0
  • The Impact of Covid: Racing to Buy Second Citizenships

    3 shares
    Share 0 Tweet 0
  • What to Do When an Online Casino Refuses to Pay Out Your Winnings

    0 shares
    Share 0 Tweet 0
  • The Truth About Temu: Where Is It From?

    0 shares
    Share 0 Tweet 0
  • Top 5 Flavors On Elf Bar BC5000 Review

    0 shares
    Share 0 Tweet 0
  • NFL Paychecks: How Do NFL Players Get Paid?

    0 shares
    Share 0 Tweet 0
  • Temu’s New Shipping Policy Is A Smashing Hit For Shoppers All Over the Country

    0 shares
    Share 0 Tweet 0
  • Five Reasons Why The Government Does Not Like Bitcoin

    0 shares
    Share 0 Tweet 0
  • How to Start a Telecommunication Business: A Step-By-Step Guide

    0 shares
    Share 0 Tweet 0

Latest Articles

The Marketing Effect On Healthcare and Wellness Organizations

The Marketing Effect On Healthcare and Wellness Organizations

5 Reasons Why E-Commerce Businesses Rely So Much on Third-Party Logistics (3PL) Services

5 Reasons Why E-Commerce Businesses Rely So Much on Third-Party Logistics (3PL) Services

Making The Smart Choice: Why You Should Shop Online For Best Selling Products

Making The Smart Choice: Why You Should Shop Online For Best Selling Products

Maximize Your Instagram Followers With These Creative Tips

Maximize Your Instagram Followers With These Creative Tips

Retail App Development: Details You Need To Know To Get a Good ROI

Retail App Development: Details You Need To Know To Get a Good ROI

The Role of Marketing Firms in an Organization: Benefits and Drawbacks

The Role of Marketing Firms in an Organization: Benefits and Drawbacks

How to Prevent Indoor Air Allergies: 5 Important Tips

How to Prevent Indoor Air Allergies: 5 Important Tips

Unleashing the Secrets of Z-library: How to Discover Rare Books with Ease?

Unleashing the Secrets of Z-library: How to Discover Rare Books with Ease?

Five Ways an MBA Helps take Your Career to New Heights

Five Ways an MBA Helps take Your Career to New Heights

What Do I Need to Do to Get a Small Business Loan?

What Do I Need to Do to Get a Small Business Loan?

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR

No Result
View All Result
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR