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California Business Journal
The Lowdown on TikTok Filters

The Lowdown on TikTok Filters

The Lowdown on TikTok Filters

by Anna Rodriquez, California Business Journal
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There are many differences with major social network apps. TikTok, for instance, is more casual, and its users tend to take themselves less seriously. The feature an array of cool videos on it — and filters are part of the reason why.

How do TikTok Users create such Great Effects?

Watching videos back to back on TikTok, you will probably get to see some cool ones, with looks that are out of this world. Those who have been posting on this app for a while now are quite aware of the importance of looking different. That is why they have learned how to use TikTok filters. Some have mastered the art of it, creating little masterpieces.

When you use a filter on TikTok, it generates color changes, which completely modifies the feeling of the video. To do so, enter into the Filters option that can be found on the top right corner of the app. There are four different sections, which are named: Portrait, Landscape, Food and Vibe. But there is another way to use them as well. At the bottom of the screen, on the left, you will find the word “Effects.” There, you can touch the screen to add filters to the video.

What is the Whole Process to prepare a Beautiful TikTok Post?

If you intend to become great at this social media and want your videos to be part of the most viewed TikTok, you need to learn the basic elements that will help you get there. Here, we will explain how to create a post and add a filter to it, so you can start one step ahead of other newcomers.

Of course, the first step is to download the app and create an account. Once you have done so, choose a video that you want to publish. Now, let’s get you to add a filter to it, to make it look even better than it already is. First, upload that video that you have opted for, by using the “+” button. If you don’t have a video, that’s okay. You can record it now, by following the same procedure that we are going through with you, right now.

Now that you have the video, it is time to add the filter. You will do so by clicking on “Effects” located on the left of the record button. Once you are there, you can choose the filter that you believe will be best, selecting that one by tapping on the “Filters” button. Here, let us give you a small tip to be more convincing to TikTok users.

Save the filter that you will be using for this video in your favorites and keep using the same one afterwards. It is important, so that people can recognize your videos, simply by the effect that you constantly use. Continuity goes a long way on TikTok, as you will find out through time.

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But this isn’t over. There are still a few steps. If you will be using a new video, then it is time for you to record it.

The filter you have chosen will automatically be applied on it, as you record. When that is done, you can go even farther in the process of modification by adding another filter over it. That is why you will sometimes wonder how users manage to create such a variety of videos: filter over filter. To do so, tap the Filters option on the right side of the screen, choose one, and then upload the video online, for all your followers to see.

Creating Your Own Filters

TikTok has made it possible for users to create their own filters. However, this is a brand-new option, and you will first need to register your company with them, and then ask for the right to do so. If you are approved, then you can go on and create new filters to add to your TikTok videos, online. This is a great way to differentiate yourself on such a social media, but it also asks a lot of knowledge from you, which you may not possess, if you are new to such a platform. But then again, there are sufficient existing filters already on it for you to have fun with, and to imagine new ways of being seen by your followers.

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Anna Rodriquez, California Business Journal

Anna Rodriquez, California Business Journal

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