ADVERTISEMENT
  • About
  • Contact
  • Testimonials
  • Demographics & Advertising Rates
Thursday, April 22, 2021
Search
    Generic filters
    California Business Journal
    58 °f
    Los Angeles
    61 ° Fri
    61 ° Sat
    60 ° Sun
    58 ° Mon
    60 ° Tue
    66 ° Wed
    • Front Page
    • Business
      • Insurance
      • Real Estate
    • Finance
      bitcoin of america

      The power of Bitcoin of America intensifies

      venture-capital-investment

      Silicon Valley and Tel Aviv Firm NextLeap Ventures Rising To The Next Level

      Bitcoin

      Big Changes May Be Coming For Cryptocurrency

      bitcoin2

      What the average person needs to know about Bitcoin

    • People
    • Featured
      lights, camera, action2

      Lights, Camera, Testing!

      Dennis Weiss Lead Gen

      Commentary: Preventing Lead Generation Fraud

      yacht fishing sunset1.1

      J. Douglas Hines has shaken up the food industry with a plant-based seafood alternative product

      stock-market-3

      How the Inflow of Retail Traders is Changing Stock Market Dynamics

      Dr. Chris Harts4

      Oventus Medical Is Revolutionizing the Treatment of Sleep Apnea

    • Technology
      Higher Education Adapts to Covid Using IT

      How Higher Education Has Adapted to Covid-19 Using IT Tools

      NEC X Figure 3_Shige Ihara

      Fast Tracking Technologies … To The World

      Welcome to the construction industry’s automated augment

      Tech Future Healthcare1

      Technology and the Future of Health Care

    • Law
      Doctor getting second opinion on patients x-ray

      Improper Medical Treatment: What To Do Next?

      Mediation-For-Couples (1)

      What is Mediation and How It Can Help?

      Legal obligations of businesses: What happens when these duties are breached?

      Nicole Kuklok-Waldman Headshot

      Commentary: How to Bounce Back from a Canceled Career 

    • News
      blockchain2

      Blockchain.com Value Reaches $5.2 Billion

      Negative Google reviews1

      How to Handle Negative Google Reviews

      SleepScore Labs

      The Final Score

      Passports on a map of the world

      If Your Employees with U.S. Passports are Traveling in 2021, Start Planning Now

    • Human Interest
      • Food
      • Art & Culture
    • Education
      Take care of Mind-Body-Soul

      4 Steps to Taking Better Care of Yourself in 2021

      Health insurance claim form

      How to file an insurance claim: Everything you need to know

      safe workplace

      9 Essential Steps for a Safer Workplace

      trust3

      7 ways to build trust on your business website

    • Health & Fitness
      Take care of Mind-Body-Soul

      4 Steps to Taking Better Care of Yourself in 2021

      Woman climber on a Klettersteig (Via Ferrata)

      6 Unique Ways to Stay Fit Outdoors This Summer

      WOMAN WORKING OUT

      Taking the Gym Home: Hot Selling Items During the Pandemic

      silhouette-of-man-and-woman-running

      3 Reasons to Start Working Out … This Month

    California Business Journal
    • Front Page
    • Business
      • Insurance
      • Real Estate
    • Finance
      bitcoin of america

      The power of Bitcoin of America intensifies

      venture-capital-investment

      Silicon Valley and Tel Aviv Firm NextLeap Ventures Rising To The Next Level

      Bitcoin

      Big Changes May Be Coming For Cryptocurrency

      bitcoin2

      What the average person needs to know about Bitcoin

    • People
    • Featured
      lights, camera, action2

      Lights, Camera, Testing!

      Dennis Weiss Lead Gen

      Commentary: Preventing Lead Generation Fraud

      yacht fishing sunset1.1

      J. Douglas Hines has shaken up the food industry with a plant-based seafood alternative product

      stock-market-3

      How the Inflow of Retail Traders is Changing Stock Market Dynamics

      Dr. Chris Harts4

      Oventus Medical Is Revolutionizing the Treatment of Sleep Apnea

    • Technology
      Higher Education Adapts to Covid Using IT

      How Higher Education Has Adapted to Covid-19 Using IT Tools

      NEC X Figure 3_Shige Ihara

      Fast Tracking Technologies … To The World

      Welcome to the construction industry’s automated augment

      Tech Future Healthcare1

      Technology and the Future of Health Care

    • Law
      Doctor getting second opinion on patients x-ray

      Improper Medical Treatment: What To Do Next?

      Mediation-For-Couples (1)

      What is Mediation and How It Can Help?

      Legal obligations of businesses: What happens when these duties are breached?

      Nicole Kuklok-Waldman Headshot

      Commentary: How to Bounce Back from a Canceled Career 

    • News
      blockchain2

      Blockchain.com Value Reaches $5.2 Billion

      Negative Google reviews1

      How to Handle Negative Google Reviews

      SleepScore Labs

      The Final Score

      Passports on a map of the world

      If Your Employees with U.S. Passports are Traveling in 2021, Start Planning Now

    • Human Interest
      • Food
      • Art & Culture
    • Education
      Take care of Mind-Body-Soul

      4 Steps to Taking Better Care of Yourself in 2021

      Health insurance claim form

      How to file an insurance claim: Everything you need to know

      safe workplace

      9 Essential Steps for a Safer Workplace

      trust3

      7 ways to build trust on your business website

    • Health & Fitness
      Take care of Mind-Body-Soul

      4 Steps to Taking Better Care of Yourself in 2021

      Woman climber on a Klettersteig (Via Ferrata)

      6 Unique Ways to Stay Fit Outdoors This Summer

      WOMAN WORKING OUT

      Taking the Gym Home: Hot Selling Items During the Pandemic

      silhouette-of-man-and-woman-running

      3 Reasons to Start Working Out … This Month

    Search
      Generic filters
      California Business Journal

      THE LARTA FACTOR

      by Lee Barnathan, Staff Writer, California Business Journal
      A A
      Share on FacebookShare on Twitter

      Larta Institute transforms entrepreneurs and inventors in such spaces as agriculture, energy, life sciences and clean technology, helping make their ideas come to life “in the name of the greater good.”

      By Lee Barnathan, California Business Journal

      You have an idea for a product or technology that can help humanity, but you don’t know how to get it to market. You know you need a grant, so you apply to one of the various federal agencies that offer such funding: the National Institutes of Health, the National Science Foundation or the departments of Agriculture and Energy.

      The agency likes your idea and awards you a six-month Small Business Innovation Research (SBIR) grant of $100,000 to explore your product or technology’s technical merit or feasibility. You’re on your way.

      But you need still need help. You need a bigger SBIR grant, as much as $2 million, for research and development and/or help in bringing your product to market. What do you do?

      Fortunately, the government has thought of that. You’re introduced to Larta Institute, and you’re one of 80 people that Larta selects to help.

      For 25 years, Larta has assisted and transformed thousands of enterprising entrepreneurs and inventors in the fields of agriculture, energy and clean technology, and life sciences and health care, making their ideas come to life in the name of the greater good.

      “Feed, fuel and heal is our mission,” CEO Rohit Shukla says.

      Other organizations, such as universities, provide similar support, “but nobody does it as the scale and scope we do — the depth we can go,” Shukla says.

      That’s because someone working with Larta avails themselves to a wide range of services and resources that Shukla calls the “network-centric model.”

      Depending on their needs, the entrepreneur might be introduced to industry CEOs or private investors. Or, as with Jeff Kirschner, who has an idea for an app that identifies, maps and collects litter, one could work with a professional mentor, accomplished professionals with the right business and technology expertise.

      Kirschner works with Alan Creutz, a principal advisor for Larta’s Commercialization Assistance Programs, on Kirschner’s commercialization plan, which he hopes will get him a $2 million grant from the National Science Foundation. Each month, he reports to Creutz about the progress he has made.

      Kirschner will be applying for a larger SBIR (called Phase 2) grant this month.

      “The value Larta provides is navigating the plan,” he says.

      Larta’s story goes back to 1993 when the state’s aerospace and defense industries suffered massive setbacks due to the end of the Cold War. Hundreds of thousands of jobs disappeared, bases closed, companies downsized or moved operations out of state, and there became a dearth of opportunities for talented individuals. (Shukla says the Michael Douglas character in “Falling Down” typifies the situation.)

      Seeing a need to help the industry, the state legislature set up the Defense Conversion Council (DCC) to serve as a policy-making body and central clearinghouse for all base reuse and defense conversion programs. The DCC was charged with setting up Regional Technology Alliances (RTA) and approving projects for funding under the state’s Defense Conversion Matching Grant program.

      ADVERTISEMENT

      One of three RTAs was the Los Angeles Regional Technology Alliance. For the next 10 years, it was tasked with raising and leveraging funds from multiple private and public sources to nurture people with new technology or ideas and help get those ideas or technology to market. When the 10 years ended, Shukla kept the name but dropped all the capital letters and added “Institute.”

      People who work with Larta already have a small SBIR (called Phase 1) grant. If everything works right, their work with Larta will help them secure the Phase 2 SBIR grant. If the government denies the Phase 2 grant, Shukla says the commercialization plan should be so good that the product or technology can be brought directly to market, or find other private investors willing to pony up the money for research and development.

      Larta also works with people who already have the Phase 2 grant and plan to bring their product to the public.

      Larta has helped various people and products take a product to market. Shukla mentioned the man who developed a spoon that helps people with Parkinson’s disease eat. Google bought the technology in 2014.

      Or the guy who created a non-edible crop that grows on land that can’t grow food but can become a clean fuel. He secured $17 million in private financing. Or the Bay Area guy who invented a way to make it easier to test for HIV, hepatitis and other diseases in China and Africa. He won $1 million in grant funding.

      “The work we do with these grantees focuses on two things. One: getting them to recognize the true value of their idea, and in doing so, get Phase 1 grantees to Phase 2,” Shukla says. “But we want to make them viable whether they get to Phase 2 or not.”

      Copyright © 2018 California Business Journal. All Rights Reserved.

      Tags: 2018agricultureAlanbay areaCaliforniaCEOCEOschinadevelopmentenergyentrepreneurentrepreneursexplorefinancingfoodfundingFundsgrant fundinghealthinnovationInstituteinvestorsjobsLandLarta Institute transforms entrepreneurs and inventors in such spaces as agriculture energy life sciences and clean technologyLeeLife sciencesLos AngelesNational Institutes of HealthRohit Shuklasciencesmall businessSmall Business Innovation Research (SBIR)technologythe National Science Foundation or the departments of Agriculture and Energy.
      ADVERTISEMENT
      Lee Barnathan, Staff Writer, California Business Journal

      Lee Barnathan, Staff Writer, California Business Journal

      WHAT TO READ NEXT

      lights, camera, action2
      Featured

      Lights, Camera, Testing!

      April 21, 2021
      Dennis Weiss Lead Gen
      Education

      Commentary: Preventing Lead Generation Fraud

      April 20, 2021
      yacht fishing sunset1.1
      Featured

      J. Douglas Hines has shaken up the food industry with a plant-based seafood alternative product

      April 16, 2021
      stock-market-3
      Education

      How the Inflow of Retail Traders is Changing Stock Market Dynamics

      April 12, 2021
      Dr. Chris Harts4
      Featured

      Oventus Medical Is Revolutionizing the Treatment of Sleep Apnea

      April 10, 2021
      blockchain2
      Featured

      Blockchain.com Value Reaches $5.2 Billion

      April 6, 2021
      Next Post

      MAJOR MILESTONE

      Follow Us

      ADVERTISEMENT

      Categories

      • Art & Culture
      • Business
      • Editor's Choice
      • Education
      • Featured
      • Finance
      • Food & Dining
      • Health & Fitness
      • Human Interest
      • Insurance
      • Law
      • Marketing
      • Medical
      • News
      • People
      • Popular
      • Real Estate
      • Social Media
      • Technology
      • Uncategorized

      CBJ Partner Firebrand Media

      Laguna Beach Independent Newspaper

      Laguna Beach Magazine

      Laguna Beach City Guide

      On The Menu Laguna Beach

      Newport Beach Independent Newspaper

      Newport Beach Magazine

      Newport Beach Country Club Magazine

      Coastal Real Estate Guide (NB,LB, CDM)

      Montage Magazine

      Monarch Beach Resort Magazine

      Pacific Coast Magazine (SoCal)

      Omni Escapes Hotel Magazine

      Sea Island Life Magazine

      Salamander Hotel & Resorts Magazine

      Bespoke Concierge New York

      Evans Hotels

      View our entire portfolio here

      ADVERTISEMENT
      1REALTOUR-SAN DIEGO-WEB DESIGN
      ADVERTISEMENT
      Facebook Twitter LinkedIn LinkedIn Instagram
      C B J   LOGO  SVG-01
      • About
      • Contact
      • Testimonials
      • Demographics & Advertising Rates

      Newsletter

      Most Viewed

      • Judge gavel, scales of justice and law books in court

        Lawsuit Basics: How Much Does It Cost to Sue Someone?

        0 shares
        Share 0 Tweet 0
      • THE ONLY WAY

        0 shares
        Share 0 Tweet 0
      • REPORT: TECH GIANT CISCO ABOUT TO LAY OFF 14,000

        0 shares
        Share 0 Tweet 0

      Latest Articles

      Take care of Mind-Body-Soul

      4 Steps to Taking Better Care of Yourself in 2021

      April 22, 2021
      Health insurance claim form

      How to file an insurance claim: Everything you need to know

      April 22, 2021
      safe workplace

      9 Essential Steps for a Safer Workplace

      April 22, 2021

      California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
      ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
      Site Design by 1REALTOUR

      Search
        Generic filters
        • Front Page
        • Business
          • Insurance
          • Real Estate
        • Finance
        • People
        • Featured
        • Technology
        • Law
        • News
        • Human Interest
          • Food
          • Art & Culture
        • Education
        • Health & Fitness

        California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
        ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
        Site Design by 1REALTOUR