A survey commissioned by Storyblok and Bynder finds that 64% of marketers use AI regularly to create digital content. The survey addressed 500 marketers globally, which revealed that the increased amount of assets and channels they’re supporting leads to time-consuming asset management tasks and content mistakes.
The partnership with Bynder, which is an out-of-the-box integration, addresses many of the pain points marketers face on a daily basis when it comes to ensuring brand consistency across a number of channels. By using the integration, teams will be able to solve the complications of omnichannel asset management and content governance.
Brad Kofoed, SVP of Global Alliances at Bynder said, “Storyblok’s survey highlights the challenges that organizations are facing in managing the growing volume, variety, and speed of content that needs to be created and distributed to support digital commerce. Increasingly, content is seen as a strategic business asset that enables organizations to deliver exceptional content experiences across complex omnichannel buyer journeys. Our partnership with Storyblok is a key integration that will aim to help teams with exactly that – providing content consistency, ease of distribution, and faster speed to market by making on-brand content directly available in the CMS.”
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