ADVERTISEMENT
  • About
  • Contact
  • Testimonials
  • Demographics & Advertising Rates
Thursday, April 15, 2021
Search
    Generic filters
    California Business Journal
    61 °f
    Los Angeles
    62 ° Fri
    62 ° Sat
    70 ° Sun
    72 ° Mon
    67 ° Tue
    63 ° Wed
    • Front Page
    • Business
      • Insurance
      • Real Estate
    • Finance
      bitcoin of america

      The power of Bitcoin of America intensifies

      venture-capital-investment

      Silicon Valley and Tel Aviv Firm NextLeap Ventures Rising To The Next Level

      stock-market-3

      How the Inflow of Retail Traders is Changing Stock Market Dynamics

      Bitcoin

      Big Changes May Be Coming For Cryptocurrency

    • People
    • Featured
      Dr. Chris Harts4

      Oventus Medical Is Revolutionizing the Treatment of Sleep Apnea

      blockchain2

      Blockchain.com Value Reaches $5.2 Billion

      bitcoin of america

      The power of Bitcoin of America intensifies

      alone at beach

      One Fine Outlook

      Graham-Michael-Byers No. 4

      The Prince of Puerto Rico

    • Technology
      Higher Education Adapts to Covid Using IT

      How Higher Education Has Adapted to Covid-19 Using IT Tools

      NEC X Figure 3_Shige Ihara

      Fast Tracking Technologies … To The World

      Welcome to the construction industry’s automated augment

      Tech Future Healthcare1

      Technology and the Future of Health Care

    • Law
      Doctor getting second opinion on patients x-ray

      What To Do If You’ve Received Improper Medical Treatment

      Mediation-For-Couples (1)

      What is Mediation and How It Can Help?

      What are the legal obligations of businesses and what happens when these duties are breached?

      Nicole Kuklok-Waldman Headshot

      Commentary: How to Bounce Back from a Canceled Career 

    • News
      blockchain2

      Blockchain.com Value Reaches $5.2 Billion

      Negative Google reviews1

      How to Handle Negative Google Reviews

      SleepScore Labs

      The Final Score

      Passports on a map of the world

      If Your Employees with U.S. Passports are Traveling in 2021, Start Planning Now

    • Human Interest
      • Food
      • Art & Culture
    • Education
      The Importance of a Solid Brand Name

      The Importance of a Solid Brand Name

      Charles Smith

      Commentary: Executive Team Alignment is More Essential Now Than Ever

      payroll expenditure or revenue

      How Can a Business Carry Out Payroll Effectively?

      Jean-Paul Gravel, founder of ThroughConversation3

      5 Relationship Challenges That High-Achievers Face (and How to Fix Them)

    • Health & Fitness
      Woman climber on a Klettersteig (Via Ferrata)

      6 Unique Ways to Stay Fit Outdoors This Summer

      WOMAN WORKING OUT

      Taking the Gym Home: Hot Selling Items During the Pandemic

      silhouette-of-man-and-woman-running

      3 Reasons to Start Working Out … This Month

      The Surprising Link between Gut Health and Mental Health

    California Business Journal
    • Front Page
    • Business
      • Insurance
      • Real Estate
    • Finance
      bitcoin of america

      The power of Bitcoin of America intensifies

      venture-capital-investment

      Silicon Valley and Tel Aviv Firm NextLeap Ventures Rising To The Next Level

      stock-market-3

      How the Inflow of Retail Traders is Changing Stock Market Dynamics

      Bitcoin

      Big Changes May Be Coming For Cryptocurrency

    • People
    • Featured
      Dr. Chris Harts4

      Oventus Medical Is Revolutionizing the Treatment of Sleep Apnea

      blockchain2

      Blockchain.com Value Reaches $5.2 Billion

      bitcoin of america

      The power of Bitcoin of America intensifies

      alone at beach

      One Fine Outlook

      Graham-Michael-Byers No. 4

      The Prince of Puerto Rico

    • Technology
      Higher Education Adapts to Covid Using IT

      How Higher Education Has Adapted to Covid-19 Using IT Tools

      NEC X Figure 3_Shige Ihara

      Fast Tracking Technologies … To The World

      Welcome to the construction industry’s automated augment

      Tech Future Healthcare1

      Technology and the Future of Health Care

    • Law
      Doctor getting second opinion on patients x-ray

      What To Do If You’ve Received Improper Medical Treatment

      Mediation-For-Couples (1)

      What is Mediation and How It Can Help?

      What are the legal obligations of businesses and what happens when these duties are breached?

      Nicole Kuklok-Waldman Headshot

      Commentary: How to Bounce Back from a Canceled Career 

    • News
      blockchain2

      Blockchain.com Value Reaches $5.2 Billion

      Negative Google reviews1

      How to Handle Negative Google Reviews

      SleepScore Labs

      The Final Score

      Passports on a map of the world

      If Your Employees with U.S. Passports are Traveling in 2021, Start Planning Now

    • Human Interest
      • Food
      • Art & Culture
    • Education
      The Importance of a Solid Brand Name

      The Importance of a Solid Brand Name

      Charles Smith

      Commentary: Executive Team Alignment is More Essential Now Than Ever

      payroll expenditure or revenue

      How Can a Business Carry Out Payroll Effectively?

      Jean-Paul Gravel, founder of ThroughConversation3

      5 Relationship Challenges That High-Achievers Face (and How to Fix Them)

    • Health & Fitness
      Woman climber on a Klettersteig (Via Ferrata)

      6 Unique Ways to Stay Fit Outdoors This Summer

      WOMAN WORKING OUT

      Taking the Gym Home: Hot Selling Items During the Pandemic

      silhouette-of-man-and-woman-running

      3 Reasons to Start Working Out … This Month

      The Surprising Link between Gut Health and Mental Health

    Search
      Generic filters
      California Business Journal

      READY OR NOT

      After years of building prototypes and consulting with chiropractors and mechanical engineers, Joe Nafziger and Ben Larson created Readydesk to alleviate back problems and other potential medical problems.

      by Lee Barnathan, Staff Writer, California Business Journal
      A A
      Feb. 16, 2018. San Diego, Ca.| Ben Larson, right, and Joe Nafziger co-owner of Readydesk with one of their stand up desk. |Photos by Jamie Scott Lytle. Copyright.

      Feb. 16, 2018. San Diego, Ca.| Ben Larson, right, and Joe Nafziger co-owner of Readydesk with one of their stand up desk. |Photos by Jamie Scott Lytle. Copyright.

      Share on FacebookShare on Twitter

      (Ben Larson, right, and Joe Nafziger co-owner of Readydesk with one of their stand up desk. Photos by Jamie Scott Lytle. Copyright.)

      By Lee Barnathan, California Business Journal

      Tired of his back hurting from years of sitting at work, Joe Nafziger took a stand. He placed his feet on the ground, contracted his leg muscles, elevated his body using his knees and balanced upright on his feet.

      Then the creative director at an ad agency built a two-level shelving system using mostly just pinewood and nails. It didn’t take long for him to start feeling better.

      His friend, Ben Larson, who suffered from back pain from all that sitting while working at Technicolor, saw Nafziger’s device and wanted one, too. He knew that by simply standing, such as at the kitchen table, his back pain went away in a day.

      But Larson’s online research proved pretty fruitless: There weren’t too many options, and those that existed were either too big, too expensive, didn’t allow for perfect posture or all of the above.

      That was in 2008. After three years of building prototypes, testing them on coworkers, and consulting with chiropractors and mechanical engineers, they were ready to debut the Readydesk, first on Kickstarter and now on their website, thereadydesk.com, and Amazon.

      It’s still two levels but has undergone numerous design changes to make it easy to assemble and adjust to one’s height, and now is made of birch instead of pine. But the guiding purpose remains the same: to help people become more productive at work – and stay healthier – by alternating sitting and standing.

      “If you don’t stand up, you’ll get in the pine box sooner,” Nafziger says. “It’s one way to counter the effects of being too sedentary.”

      Studies have long shown the dangers of a sedentary lifestyle: obesity, diabetes, certain cancers, depression, anxiety, cardiovascular disease, heart disease. Sitting too long contributes to such a lifestyle, but it also could lead to metabolic syndrome, a cluster of conditions that includes increased blood pressure, high blood sugar, excess body fat around the waist and abnormal cholesterol levels.

      According to Fika online, one study showed one in six deaths in Britain have been linked to a sedentary lifestyle, and people spend as much as 85 percent of their workdays sitting down.

      “I wouldn’t be surprised if people in California, a litigious state, start suing their employers,” Nafziger says. “I don’t know why it wouldn’t start to happen. We think companies are going to be at risk for getting sued because the jobs require employees to sit when they work.”

      To combat the health risks, many workplaces have turned to “sit-stand” desks, which allow people to do both throughout the day. In fact, Denmark passed a law in 2015 making such desks mandatory.

      It is this philosophy to which Nafziger and Larson, both 38, subscribe. They know that standing for too long also has health risks: chronic back and foot pain, blood pooling in the legs, increased pressure in the veins, increased oxidative stress; and a 2017 study published by the University of Toronto concluded people that primarily stand at work are twice as likely to develop heart disease as those who primarily sit.

      That same study says a sit-stand desk doesn’t pose any health risks.

      “That’s why we recommend you do both,” Larson says. “You don’t want to stand all day or sit all day, but you’ve got to challenge yourself. Alternating reduces risks of cancer, heart disease, diabetes, obesity, and it burns more calories.”

      In fact, on their website is this claim: Standing at work for three hours a day for five days a week will burn as many calories as running a marathon monthly.

      The Readydesk has two shelves that can be adjusted to fit heights of between five feet and six-feet-three. At 31 inches across, it’s wide enough to hold a 27-inch monitor and a laptop, or an all-in-one computer. Nafziger says the average owner places a 15-inch laptop and 22-inch monitor on it.

      Feb. 16, 2018. San Diego, Ca.| Readydesk stand up desk. |Photos by Jamie Scott Lytle. Copyright.
      Feb. 16, 2018. San Diego, Ca.| Readydesk stand up desk. |Photos by Jamie Scott Lytle. Copyright.

      Despite its light weight, the 215-pound Lawson stood on it, and it didn’t break. Nor did it when they piled 285 pounds of dumbbells on it.

      It’s priced starting at $160, but $210 gets you a laptop stand and a gel-foam standing mat (each also sold separately). Nafziger estimates they have sold 8,000 units in three years.

      “People let us know how they feel,” Nafziger says. “ ‘No more taking pain pills.’ ‘Back feels better.’ ”

      Gadget Review says, “It doesn’t matter what kind of desk job you have. Readydesk will improve your life and it will make you more productive at work.” Apartment Therapy gave it a “Best Design” award in 2015. “The adjustable shelf for keyboard and mouse were also sleek and I appreciated the rounded finishes in the corner,” Elizabeth Giorgi wrote.

      Believe it or not, Readydesk is not a full-time job for the creators. Nafziger is a creative director at Robik and Larson is marketing manager at tech company. If more people get up, and stand up, that could change.

      Readydesk is manufactured by Robik, LLC

      302 Washington St. Suite 409

      San Diego, CA 92103

      619.378.6667

      thereadydesk.com

       

      ADVERTISEMENT

       

       

       

       

       

       

       

       

       

       

       

       

       

       

       

       

       

       

       

       

      Tags: 2018409alleviate back problems and other potential medical problemsAmazonback painBen LarsonCACaliforniacancerConsultingDiegoemployeesFeethealthjobsJoe NafzigerlawLeeLLCmarketingReadydeskSan Diegostudytherapy
      ADVERTISEMENT
      Lee Barnathan, Staff Writer, California Business Journal

      Lee Barnathan, Staff Writer, California Business Journal

      WHAT TO READ NEXT

      The Importance of a Solid Brand Name
      Education

      The Importance of a Solid Brand Name

      April 15, 2021
      Charles Smith
      Editor's Choice

      Commentary: Executive Team Alignment is More Essential Now Than Ever

      April 14, 2021
      payroll expenditure or revenue
      Education

      How Can a Business Carry Out Payroll Effectively?

      April 14, 2021
      Jean-Paul Gravel, founder of ThroughConversation3
      Education

      5 Relationship Challenges That High-Achievers Face (and How to Fix Them)

      April 12, 2021
      self hypnotic2
      Education

      The UpNow Self-Hypnosis App: Making Mental Health Affordable and Accessible

      April 12, 2021
      Fintech
      Education

      3 Innovative Funds To Invest In 2021

      April 12, 2021
      Next Post

      CHIEF INSIGHT

      Follow Us

      ADVERTISEMENT

      Categories

      • Art & Culture
      • Business
      • Editor's Choice
      • Education
      • Featured
      • Finance
      • Food & Dining
      • Health & Fitness
      • Human Interest
      • Insurance
      • Law
      • Marketing
      • Medical
      • News
      • People
      • Popular
      • Real Estate
      • Social Media
      • Technology
      • Uncategorized

      CBJ Partner Firebrand Media

      Laguna Beach Independent Newspaper

      Laguna Beach Magazine

      Laguna Beach City Guide

      On The Menu Laguna Beach

      Newport Beach Independent Newspaper

      Newport Beach Magazine

      Newport Beach Country Club Magazine

      Coastal Real Estate Guide (NB,LB, CDM)

      Montage Magazine

      Monarch Beach Resort Magazine

      Pacific Coast Magazine (SoCal)

      Omni Escapes Hotel Magazine

      Sea Island Life Magazine

      Salamander Hotel & Resorts Magazine

      Bespoke Concierge New York

      Evans Hotels

      View our entire portfolio here

      ADVERTISEMENT
      ADVERTISEMENT
      Facebook Twitter LinkedIn LinkedIn Instagram
      C B J   LOGO  SVG-01
      • About
      • Contact
      • Testimonials
      • Demographics & Advertising Rates

      Newsletter

      Most Viewed

      • Judge gavel, scales of justice and law books in court

        Lawsuit Basics: How Much Does It Cost to Sue Someone?

        0 shares
        Share 0 Tweet 0
      • THE ONLY WAY

        0 shares
        Share 0 Tweet 0
      • REPORT: TECH GIANT CISCO ABOUT TO LAY OFF 14,000

        0 shares
        Share 0 Tweet 0

      Latest Articles

      The Importance of a Solid Brand Name

      The Importance of a Solid Brand Name

      April 15, 2021
      Charles Smith

      Commentary: Executive Team Alignment is More Essential Now Than Ever

      April 14, 2021
      payroll expenditure or revenue

      How Can a Business Carry Out Payroll Effectively?

      April 14, 2021

      California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
      ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
      Site Design by 1REALTOUR

      Search
        Generic filters
        • Front Page
        • Business
          • Insurance
          • Real Estate
        • Finance
        • People
        • Featured
        • Technology
        • Law
        • News
        • Human Interest
          • Food
          • Art & Culture
        • Education
        • Health & Fitness

        California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
        ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
        Site Design by 1REALTOUR