The early 2000s witnessed the dot-com boom, which saw an exponential demand for web development and SEO services. Digital marketing companies emerged rapidly, becoming integral to the business community. Today, the United States is home to over 540,000 digital advertising agencies. These agencies encompass various services, including advertising, public relations, search engine optimization, website building, paid advertising, and other digital marketing services.
To this day, business owners must overcome significant obstacles when enlisting multiple agencies’ aid for online growth. This fraught approach often leads to inefficiency, high costs, and poor results. Witnessing this troublesome process first-hand inspired Gal Erlichman to create PESO.IO to offer better, cheaper, transparent, data-driven, result-oriented, all-in-one AI-driven marketing software and revolutionize the industry.
As Chief Operating Officer of the business, Rob Vegas, explains, “PESO.IO is a company that was born out of the challenge of dealing with marketing agencies first-hand for the last 20 years”. Erlichman had seen the problems, pitfalls, and defects of the system. Despite his extensive marketing background, he struggled to find reliable agencies to work with. As a result, he created PESO.IO to assuage these concerns and ultimately transform the industry through bleeding-tech innovation and implementation.
“PESO.IO is solving ongoing challenges associated with traditional agencies, such as lack of transparency, overpromising/underdelivering, and needlessly high costs,” adds Chief Revenue Officer Chris Berry.
Lack of Transparency
Many traditional agencies fail to provide clear insights into their processes or the progress of their campaigns, leaving clients in the dark about what’s being done and the results being achieved. PESO.IO’s comprehensive reporting system empowers business owners by offering complete transparency, enabling them to control their online growth and make informed, data-driven business decisions.
Overpromising and Underdelivering
Traditional agencies often make grand promises about the results they can achieve but frequently fail to deliver, leading to client dissatisfaction. By simplifying online marketing, PESO.IO’s innovative software eliminates the need to hire agencies altogether. This allows business owners to manage their campaigns at their own pace, ensuring better alignment with their goals and expectations.
High Costs
Traditional marketing agencies can be expensive, with high retainer fees and additional costs that can quickly add up, making them unaffordable for many small businesses.
- PR: Most PR agencies charge between $7,500 and $50,000 per month for their services. The average starting point for a reasonable PR retainer is around $15,000 to $17,500 per month.
- Brand Ambassadors: Companies typically allocate budgets ranging from $10,000 to over $500,000 annually for brand ambassador programs. About 25% of companies spend between $10,000 and $50,000, while 20% spend between $50,000 and $100,000. Another 20% allocate between $100,000 and $500,000, and 10% spend more than $500,000 per year on brand ambassadors.
- SEO: Most companies spend between $2,500 and $7,500 per month on ongoing SEO services. For more comprehensive or enterprise-level SEO plans, costs can range from $5,000 to $25,000 per month.
- Content Creation: On average, businesses spend $5,000 to $10,000 per month on content marketing. This can include a mix of blog posts, social media content, videos, and other forms of content aimed at engaging audiences and driving traffic.
In an era where efficient and effective marketing is crucial, PESO.IO offers a revolutionary solution that saves costs and delivers comprehensive, high-quality, data-driven results. By integrating PR, brand ambassadors, SEO, and content creation into one platform, PESO.IO ensures that businesses can achieve their marketing objectives without the hefty price tag. Instead of spending $20,000 to $30,000 per month, you can use PESO.IO’s software solution for a fraction of the cost and experience unparalleled growth and success.
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