ADVERTISEMENT
  • About
  • Contact
  • Testimonials
  • Demographics & Advertising Rates
Thursday, January 21, 2021
Search
    Generic filters
    California Business Journal
    54 °f
    Los Angeles
    57 ° Fri
    51 ° Sat
    51 ° Sun
    50 ° Mon
    48 ° Tue
    49 ° Wed
    • Front Page
    • Business
      • Insurance
      • Real Estate
    • Finance
      claiming gambling losses on your taxes

      Can you claim gambling losses on your taxes?

      Nicholas Yrizarry

      In Perfect Alignment

      Invest-in-Your-Childs-Future

      Start Investing Now For Your Child’s Future

      IMG 8554 - From a “Wish List” to a “Reality List”

      From a “Wish List” to a “Reality List”

    • People
    • Featured
      284 RUdQVDAwNTEuanBn

      The Rising Phenomena of Solar Energy Hits A New Gear in California

      Silicon V Real Instituto

      The Entrepreneurs ‘Angell’

      West Gary, MinTech’s Chief Technical Officer2

      Dust Buster

      Flags-of-the-world

      The Impact of Covid: Racing to Buy Second Citizenships

      Photonic Chip

      The First Photonic Chip Has Arrived. What Does That Mean For Augmented Reality?

    • Technology
      West Gary, MinTech’s Chief Technical Officer2

      Dust Buster

      Plaxonic Technologies Innovate

      Plaxonic Technologies: Leading Innovation

      tech devises of the future - Latest Devices to Make Our Lives Easier

      Latest Devices to Make Our Lives Easier

      hands of business people typing on a keyboard - Should You Start An Online Business: 4 Things To Consider First

      Should You Start An Online Business: 4 Things To Consider First

    • Law
      law books

      Career paths available with a law degree

      background-check

      How Do Background Check Sites Find Your Information?

      hurricane

      Weathering the Storm

      tower-bridge-london-england

      How to apply from the USA to one of the most famous law universities in the UK

    • News
      Reborn Cabinets, Anaheim, Calif.

      BBB Torch Awards Recognize Orange County Businesses

      AB3088

      California COVID-19 Rent Relief Policies Economically Unsustainable

      american-flag

      Dreamers Won Full Restoration of DACA…What Now?

      Airplane Landing

      London Heathrow one step closer to controversial third runway

    • Human Interest
      • Food
      • Art & Culture
    • Education
      Benjy Grinberg

      NEW TODAY … Philanthropy Corner: 7 California Businesses That Support Education

      california-consumer-privacy-act

      How CCPA Has Impacted Businesses

      OIP 2 - Silicon Valley's Celltrio is utilizing the design theory popularized in LEGO building sets to automate lab processes for harvesting cultured cells.

      Silicon Valley’s Celltrio is utilizing the design theory popularized in LEGO building sets to automate lab processes for harvesting cultured cells.

      Reborn Cabinets, Anaheim, Calif.

      BBB Torch Awards Recognize Orange County Businesses

    • Health & Fitness
      The Surprising Link Between Gut Health and Mental Health - The Surprising Link between Gut Health and Mental Health

      The Surprising Link between Gut Health and Mental Health

      Eesha Patel feature

      Multi-Dimensional Reality

      166521182

      One Hour Each Morning for the Remaining 23

      87 CBN vs CBD How Are the Benefits Different - Commonly Asked Questions About CBD Oil in the USA

      Commonly Asked Questions About CBD Oil in the USA

    California Business Journal
    • Front Page
    • Business
      • Insurance
      • Real Estate
    • Finance
      claiming gambling losses on your taxes

      Can you claim gambling losses on your taxes?

      Nicholas Yrizarry

      In Perfect Alignment

      Invest-in-Your-Childs-Future

      Start Investing Now For Your Child’s Future

      IMG 8554 - From a “Wish List” to a “Reality List”

      From a “Wish List” to a “Reality List”

    • People
    • Featured
      284 RUdQVDAwNTEuanBn

      The Rising Phenomena of Solar Energy Hits A New Gear in California

      Silicon V Real Instituto

      The Entrepreneurs ‘Angell’

      West Gary, MinTech’s Chief Technical Officer2

      Dust Buster

      Flags-of-the-world

      The Impact of Covid: Racing to Buy Second Citizenships

      Photonic Chip

      The First Photonic Chip Has Arrived. What Does That Mean For Augmented Reality?

    • Technology
      West Gary, MinTech’s Chief Technical Officer2

      Dust Buster

      Plaxonic Technologies Innovate

      Plaxonic Technologies: Leading Innovation

      tech devises of the future - Latest Devices to Make Our Lives Easier

      Latest Devices to Make Our Lives Easier

      hands of business people typing on a keyboard - Should You Start An Online Business: 4 Things To Consider First

      Should You Start An Online Business: 4 Things To Consider First

    • Law
      law books

      Career paths available with a law degree

      background-check

      How Do Background Check Sites Find Your Information?

      hurricane

      Weathering the Storm

      tower-bridge-london-england

      How to apply from the USA to one of the most famous law universities in the UK

    • News
      Reborn Cabinets, Anaheim, Calif.

      BBB Torch Awards Recognize Orange County Businesses

      AB3088

      California COVID-19 Rent Relief Policies Economically Unsustainable

      american-flag

      Dreamers Won Full Restoration of DACA…What Now?

      Airplane Landing

      London Heathrow one step closer to controversial third runway

    • Human Interest
      • Food
      • Art & Culture
    • Education
      Benjy Grinberg

      NEW TODAY … Philanthropy Corner: 7 California Businesses That Support Education

      california-consumer-privacy-act

      How CCPA Has Impacted Businesses

      OIP 2 - Silicon Valley's Celltrio is utilizing the design theory popularized in LEGO building sets to automate lab processes for harvesting cultured cells.

      Silicon Valley’s Celltrio is utilizing the design theory popularized in LEGO building sets to automate lab processes for harvesting cultured cells.

      Reborn Cabinets, Anaheim, Calif.

      BBB Torch Awards Recognize Orange County Businesses

    • Health & Fitness
      The Surprising Link Between Gut Health and Mental Health - The Surprising Link between Gut Health and Mental Health

      The Surprising Link between Gut Health and Mental Health

      Eesha Patel feature

      Multi-Dimensional Reality

      166521182

      One Hour Each Morning for the Remaining 23

      87 CBN vs CBD How Are the Benefits Different - Commonly Asked Questions About CBD Oil in the USA

      Commonly Asked Questions About CBD Oil in the USA

    Search
      Generic filters
      California Business Journal

      NEW BEGINNINGS

      by Rick Weinberg, Editor-in-Chief, California Business Journal
      A A
      JLRAH Grand O chick2 cropped1 - NEW BEGINNINGS
      Share on FacebookShare on Twitter

      The Rusnak Auto Group’s Jaguar Land Rover Anaheim Hills is a new state-of-the-art dealership that matches the quality and prestige of its spectacular vehicles.

      By Steve Virgen, California Business Journal correspondent

      JLRAH Grand O ribbonm cutAFTER WELCOMING ATTENDEES, THANKING SEVERAL PEOPLE AND CUTTING A SYMBOLIC RIBBON WITH HER FAMILY, Liz Rusnak Arizmendi was visibly excited to utter four words to christen the grand opening of Jaguar Land Rover Anaheim Hills on May 7.

      “Welcome to the jungle,” she said.

      No, she wasn’t about to sing the popular rock anthem. However, her maiden name, as in the renowned Rusnak Auto Group, is just as iconic when it comes to the automobile industry.

      Arizmendi was talking about the decorative jungle theme chosen for the grand opening of the new state-of-the-art facility.

      Just a little under three years ago the dealership “was a disaster,” said Sven Larson, General Manager of Rusnak’s newest store. It was open – lights were on, but nobody was home – literally.

      There was little inventory and parts purchase terms were C.O.D. as the Jaguar Land Rover store was operating under protection of the bankruptcy court. An asset sale was imminent, and Paul Rusnak, Arizmendi’s father, stepped in with the winning bid. Soon thereafter Rusnak and his team went to work and transformed the JLRAH facility into a dealership with a showroom that rivals the largest in the country.

      Designed by David Leckie, Clay Pendergrast, and the HOK Inc. architectural team, the expansive new facility features a greatly expanded showroom on over a half acre site. The christening of this beautiful new dealership was attended by key people from local government, including Anaheim Mayor Tom Tait and Mayor Pro Tem Lucille Kring, plus corporate executives from Jaguar Land Rover who all came to bask in the glory of the grand opening.

      Jaguar Land Rover Anaheim Hills General Manager Sven Larson (L), Rusnak Auto Group Founder Paul Rusnak (M) and Rusnak CEO and President Victoria Rusnak at the Grand Opening.
      Jaguar Land Rover Anaheim Hills General Manager Sven Larson (L), Rusnak Auto Group Founder Paul Rusnak (M) and Rusnak CEO and President Victoria Rusnak (R) at the Grand Opening.

      “Team” would be the operative word for the entire effort. Neither Rusnak nor Larson wanted to talk about individuals during the grand opening.

      “It turned out beautifully,” said Victoria Rusnak, President and CEO of the Rusnak Auto Group and one of Paul Rusnak’s three daughters. “We added and we remodeled. I’m very proud of it. It’s by far the finest Jaguar Land Rover showroom in Southern California. That’s what we’re about: customer experience. A facility like this certainly provides a wonderful experience. It’s not just for the customer. It’s also for the employees and what we project. We want to create an area for them they are proud of. This is where we work. Our employees, they’re just as important as our customers.”

      Related

      human-resources-concept

      Commentary: The Intersection of HR and Tech to Create Better Workplaces

      January 20, 2021
      Benjy Grinberg

      NEW TODAY … Philanthropy Corner: 7 California Businesses That Support Education

      January 20, 2021
      Load More

      Said Larson: “It’s not about me. It’s about the employees who work here. It’s been a great, great experience for them. It gives them the best working environment that you can imagine in the automobile business. It just doesn’t get any better.”

      Rusnak, Larson and several others were truly fascinated with the transformation of the facility, from the locked-up store to the extraordinary showroom that features some of the newest technology — and most beautiful automobiles — in the industry.

      ADVERTISEMENT

      “When Rusnak bought the store, it was literally locked up,” Larson said. “It had a sign on the door that said if you want assistance you had to go to the other store next door because we had no personnel. It wasn’t being manned. It was just a very antiquated, non-functional use of space. We completely gutted it, had it completely redesigned and now it’s extremely functional. It’s one of the largest Jaguar Land Rover showrooms in the country. Certainly it’s the largest in Southern California.”

      During the grand opening, of course many guests wanted to have their photo taken with one or more of the five gorgeous models, each dressed in “jungle” wear with make-up to match. The girls could have stolen the show were it not for cameras flashing as shots were taken of the exquisite cars and spacious showrooms.

      JLRAH Grand O RobbyDuring the ribbon-cutting ceremony, Victoria Rusnak didn’t hesitate to make a quick pitch for those who attended.

      “If anyone is interested, they are all for sale,” she jokingly said, referring to all the stunning cars on display.

      She is one of many with the belief that the Jaguar Land Rover Anaheim Hills facility is “the best of the best” to match the product and provide the ultimate customer experience.

      “Once a customer comes to a facility like this they’re going to see a wide variety of vehicles,” Victoria said. “They’re going to have excellent sales people to help them choose the right vehicle for themselves. It’s just a friendly atmosphere.”

      Rusnak’s Vice President of Public Relations, Liz Rusnak Arizmendi, made the grand opening fun and classy — as she does for all of the Rusnak Auto Group’s grand opening parties and new product reveals.

      “It’s first class,” says Benny Wong, a client, of the grand opening. “It really holds up the image of what a Jaguar party should be like. This one was three times as elegant as the ones in the past.

      “This facility is amazing. It’s so much bigger and brighter and just inviting to come to this store. It makes us feel like we’re in something special when you’re here. I really like what they did with it. It just feels like a nice place to be.”

      JLRAH Grand O inside w crd

      The Jaguar Land Rover sales team appeared just as excited as customers like Wong. The new facility can only help to attract those in Orange County and the surrounding communities, they believe.

      “As our customers and prospects come into the facility, they will experience a very high standard of service,” said Khalid Omar, General Sales Manager. “We have to be able to match the facility and the product with the expectations of our customers. We can give them the service they expect and deserve in this great facility. We are very happy to be in Orange County. Now we have the facility to match the product.”

      When the Rusnak Auto Group took over the dealership in the fall of 2012, the team worked for more than two and a half years to rebuild the store, gaining customer confidence one customer at a time for both service and sales, culminating in this grand opening – “with even greater things to come,” Larson said.

      “Since the Rusnak Auto Group has taken over this store, we’ve seen a tremendous increase in our customer base,” Victoria Rusnak said. “We believe we have been able to offer them a new customer experience that exhibits Rusnak’s standard. I think our growth will come over time. The brands that we represent here have many exciting products and many more to come. I only see an upward trend for this Jaguar Land Rover store and for our organization.”

      Steve Virgen is an Editor at the Los Angeles Times’ Costa Mesa Daily Pilot.

      Jaguar Land Rover Anaheim Hills Contact:

      Sven Larson, General Manager

      5401 E La Palma Ave.

      Anaheim Hills, CA 92807

      (714) 693-4646

      www.JLRAH.com

      slarson@jlrah.com

       

       

      Tags: AnaheimAnaheim HillsAnthemArtAutomobilebankruptcyCACaliforniaCEOCosta Mesacustomer experienceemployeesGrand OpeningGroupJaguarJaguar Land Rover Anaheimjaguar land rover anaheim hillsKhalid OmarLandLand Roverland rover anaheim hillslocalLos AngelesLos Angeles TimesniceOrange Countypaul rusnakRoverRusnakRusnak Auto GroupSouthern CaliforniaSven LarsontechnologyTransformationvehiclesvictoria rusnakWong

      Get real time update about this post categories directly on your device, subscribe now.

      Unsubscribe
      ADVERTISEMENT
      Previous Post

      LEGAL ASSET

      Next Post

      BRAND AID

      Rick Weinberg, Editor-in-Chief, California Business Journal

      Rick Weinberg, Editor-in-Chief, California Business Journal

      Rick Weinberg is Editor-in-Chief at California Business Journal. He is a well-known journalist, writer, reporter and on-air talent who has worked for the New York Times, FOX and ESPN. He launched California Business Journal to focus on California businesses and business professionals as well as California business news and information. Contact: Rick@CalBizJournal.com / 949-648-3815

      WHAT TO READ NEXT

      boxing-gloves
      Human Interest

      Mystical Phenomena

      January 19, 2021
      Reborn Cabinets, Anaheim, Calif.
      Education

      BBB Torch Awards Recognize Orange County Businesses

      January 19, 2021
      AB3088
      News

      California COVID-19 Rent Relief Policies Economically Unsustainable

      January 8, 2021
      Jonha Richman
      Human Interest

      Investor Jonha Richman’s Inspiring Journey From Homelessness

      January 1, 2021
      best smart watches
      Human Interest

      Best Smartwatch On The Market In 2020

      December 21, 2020
      american-flag
      News

      Dreamers Won Full Restoration of DACA…What Now?

      December 21, 2020
      Next Post
      Cheryl Savala3 - BRAND AID

      BRAND AID

      Follow Us

      ADVERTISEMENT

      Categories

      • Art & Culture
      • Business
      • Editor's Choice
      • Education
      • Featured
      • Finance
      • Food & Dining
      • Health & Fitness
      • Human Interest
      • Insurance
      • Law
      • Marketing
      • Medical
      • News
      • People
      • Popular
      • Real Estate
      • Social Media
      • Technology
      • Uncategorized

      CBJ Partner Firebrand Media

      Laguna Beach Independent Newspaper

      Laguna Beach Magazine

      Laguna Beach City Guide

      On The Menu Laguna Beach

      Newport Beach Independent Newspaper

      Newport Beach Magazine

      Newport Beach Country Club Magazine

      Coastal Real Estate Guide (NB,LB, CDM)

      Montage Magazine

      Monarch Beach Resort Magazine

      Pacific Coast Magazine (SoCal)

      Omni Escapes Hotel Magazine

      Sea Island Life Magazine

      Salamander Hotel & Resorts Magazine

      Bespoke Concierge New York

      Evans Hotels

      View our entire portfolio here

      ADVERTISEMENT
      ADVERTISEMENT
      Facebook Twitter LinkedIn LinkedIn Instagram
      C B J   LOGO  SVG-01
      • About
      • Contact
      • Testimonials
      • Demographics & Advertising Rates

      Newsletter

      Top Stories

      • Judge gavel, scales of justice and law books in court

        Lawsuit Basics: How Much Does It Cost to Sue Someone?

        0 shares
        Share 0 Tweet 0
      • REPORT: TECH GIANT CISCO ABOUT TO LAY OFF 14,000

        0 shares
        Share 0 Tweet 0
      • The DealMaker

        0 shares
        Share 0 Tweet 0

      Latest Articles

      human-resources-concept

      Commentary: The Intersection of HR and Tech to Create Better Workplaces

      January 20, 2021
      Benjy Grinberg

      NEW TODAY … Philanthropy Corner: 7 California Businesses That Support Education

      January 20, 2021
      california-consumer-privacy-act

      How CCPA Has Impacted Businesses

      January 20, 2021

      California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
      ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
      Site Design by 1REALTOUR

      Search
        Generic filters
        • Front Page
        • Business
          • Insurance
          • Real Estate
        • Finance
        • People
        • Featured
        • Technology
        • Law
        • News
        • Human Interest
          • Food
          • Art & Culture
        • Education
        • Health & Fitness

        California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
        ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
        Site Design by 1REALTOUR

        Do NOT follow this link or you will be banned from the site!