• About
  • Contact
  • Testimonials
  • Newsletter
  • More
    • Demographics & Advertising Rates
    • Terms & Conditions
Wednesday, March 22, 2023
No Result
View All Result
California Business Journal
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness
California Business Journal
Pascale in blue outfit

MISSION STATEMENT

by Rick Weinberg, Editor in Chief, California Business Journal
A A
Share on FacebookShare on Twitter

UEvolution’s Pascale Rothman isn’t just “giving back” to her downtown Los Angeles community. She is giving back to the people who are giving back to the community.

 

By Rick Weinberg, California Business Journal

Email: Rick@CalBizJournal.com / Mobile: 949-648-3815

Pascale Rothman UEvolution Midnight MissionHOW IS THIS FOR CREATIVITY: WHEN PASCALE ROTHMAN OPENED UEvolution, an innovative and unique fitness and wellness center in downtown Los Angeles, she was adamant about establishing strong ties and giving back to the local downtown community, particularly non-profits.

Today, she isn’t just “giving back.” She is giving back to the people who are giving back to the community.

“I wanted to do something special and unique, and when this idea popped into my mind, I went, ‘Yeah, this is it. This is good, this is different,’” Rothman says.

“Giving back is a huge element of UEvolution’s philosophy on improving your mind and body, so I figured, ‘Why not give back to the people who are giving back?’ It made sense.”

Rothman’s first target was the Midnight Mission in downtown LA, a non-profit that has spent 100 years rehabilitating the homeless. Rothman knew the facility had many volunteers — people who had been giving back — and giving so much of themselves — for years.

“If you look at how hard the mission’s employees work and what they are sacrificing to make a difference in other people’s lives, they can sometime neglect themselves,” Rothman points out.

“And, because of their limited budget and since the mission is a non-profit in the truest sense of the word, we wanted to do something meaningful for the employees there.”

Rothman pauses for a moment and adds: “These kinds of people are giving and giving all the time, and when you do that, your focus turns from helping them to not helping yourself. You’re spending so much time building them back up that you need help and encouragement to build yourself back up.”

So, in June, Rothman held an event at UEvolution for the Midnight Mission staff that included massages, manicures, hair styling, nutrition seminars, healthy food provided by Sunfare, pilates classes, and a TRX class.

uevolution midnight1“The event was truly spectacular,” says Ryan Navales of the Midnight Mission. “We were completely blown away by everything and everyone. They made us feel so special and important.

“What Pascale did for us – and continues to do for us — is genuinely unbelievable. Her heart is a big as the state of California.”

He quickly adds, “No, it’s actually bigger than that.”

The Midnight Mission employees had the time of their lives as they were pampered everywhere they turned — from new hairstyles to relaxed muscles and reduced stress to learning about nutritional foods.

“This was a great experience,” the Mission’s Valerie Mayers says. “I have never received such special, preferential treatment. I learned so much.”

Her voice cracks with emotion. She pauses for a moment and says, “It’s such a gift to meet someone like Pascale. I’d never heard of someone giving back to the people who are already giving back. It’s such an amazing idea and concept. We owe a lot to her.”

Life-Changing Experience

As massages take place in one corner of the facility, and palates in another, UEvolution’s Meghan O’Donoghue begins conducting a health seminar, making sure the mission’s employees learn and understand the importance of proper nutrition.

“We basically want to give them a taste of what wellness is all about and how to take care of themselves better from a nutritional perspective,” she says.

As her audience looks on in anticipation, O’Donoghue says, “Healthy eating does not have to be expensive. It does not need to be out of your financial reach. If you’re motivated enough, you can find ways to make yourself eat healthier.”

Heads nod in agreement.

uevolution midnight2O’Donoghue points out that the hot new trendy downtown LA area is all about health and nutrition. There are Farmer’s Markets on virtually every other corner, places where fresh organic fruits, vegetables and foods can be purchased.

Her key message: “Avoid preservative-based foods.”

UEvolution’s philosophy is not about taking away the food an individual loves and prefers. It simply about preparing it – and buying it – in a healthier manner.

“If your thing is cheeseburgers, we know a way to make it healthier,” O’Donoghue tells her engaged audience. “We want you to eat more naturally instead of going to fast-food establishments. Know where your food is coming from. Make a conscious chose to know of what you are putting in your body.”

Later, O’Donoghue says, “There is a huge misconception that you have to give up the food you love in order to eat healthier. You don’t. You just have to put in a little extra effort to buy your food and prepare it in a healthier way.”

O’Donoghue stares at her audience in silence. “This is something you can absolutely do,” she says. “You can eat the things you love and stay healthy, and you can buy it all for an affordable price.”

As the event came to a close, Rothman says, “Watching people’s eye light up when they realize and see how easy everything is, it was so great and rewarding. People tend to curl up inside themselves in a case like this. But that was not case tonight. It was a very engaging crowd. It was so interactive and so refreshing. It showed how they care about applying these principals to their life.”

Says Navales: “It’s true. Sometimes you feel all of these issues are overwhelming – eating right, exercising, taking better care of yourself. But Pascale, Meghan and the other folks involved in the event made it very simple. They helped us all understand how easy it is to change your life … for the better.”

TO VIEW THE MAGAZINE STORY, PLEASE CLICK HERE

 

UEvol-Midnite pdf screen shot

Contact Pascale Rothman and UEvolution

UEvolution

621 S Spring St.

Los Angeles, CA 90014

(213) 788-2773

ADVERTISEMENT

UEvolution.net

 

 

Tags: CACaliforniaemployeesfitnessfocusfoodgiving backhealthhealthylocalLos AngelesMidnight Missionnon-profitsorganicPascale RothmanPilatesState of CaliforniatreatmentTRXUEvolutionwellness
ADVERTISEMENT
Rick Weinberg, Editor in Chief, California Business Journal

Rick Weinberg, Editor in Chief, California Business Journal

Rick Weinberg is Editor-in-Chief at California Business Journal. He is a well-known writer, reporter and on-air talent who has worked for the New York Times, FOX and ESPN. He launched California Business Journal to focus on California businesses and business professionals as well as California business news and information. Contact: Rick@CalBizJournal.com / 949-648-3815

advertisement
ADVERTISEMENT

CBJ Newsletter

Facebook Twitter LinkedIn Instagram LinkedIn

Advertise With CBJ

Contact Rick@CalBizJournal.com

CBJ Rates and Demographics

Job Postings

CEO Wanted


Requirements: BS/BA + 2yrs of Business Managing Experience

Mail Resume: Grand Life, Inc. 14647 Northam St. La Mirada, CA 90638.

$114,754/year

ADVERTISEMENT
1REALTOUR-SAN DIEGO-WEB DESIGN
Facebook Twitter LinkedIn LinkedIn Instagram
C B J   LOGO  SVG-01
  • About
  • Contact California Business Journal
  • Testimonials
  • Demographics & Advertising Rates
  • Terms & Conditions

Categories

  • Art & Culture
  • Business
  • California Hotel Listings
  • Daily Updates
  • Editor's Choice
  • Education
  • Featured
  • Finance
  • Food & Dining
  • Health & Fitness
  • Human Interest
  • Insurance
  • Law
  • Lawyers
  • Marketing
  • Medical
  • News
  • Newsletter
  • Opinion
  • People
  • Popular
  • Real Estate
  • Social Media
  • Technology
  • Uncategorized

CBJ Partner Firebrand Media

Laguna Beach Independent Newspaper
 Laguna Beach City Guide
 Newport Beach Independent Newspaper
Newport Beach Country Club Magazine
  Montage Magazine
 Omni Escapes Hotel Magazine
 Bespoke Concierge New York
 Evans Hotels
 Laguna Beach Magazine
 On The Menu Laguna Beach
 Newport Beach Magazine
Coastal Real Estate Guide (NB,LB, CDM)
Monarch Beach Resort Magazine
 Pacific Coast Magazine (SoCal)
Sea Island Life Magazine
Salamander Hotel & Resorts Magazine
 View our entire portfolio

 

Most Viewed

  • Gavel, scales of justice and law books

    Lawsuit Basics: How Much Does It Cost to Sue Someone?

    0 shares
    Share 0 Tweet 0
  • Investigation: Can TriumphFX Take Your Money?

    0 shares
    Share 0 Tweet 0
  • The Impact of Covid: Racing to Buy Second Citizenships

    3 shares
    Share 0 Tweet 0
  • What to Do When an Online Casino Refuses to Pay Out Your Winnings

    0 shares
    Share 0 Tweet 0
  • The Truth About Temu: Where Is It From?

    0 shares
    Share 0 Tweet 0
  • Top 5 Flavors On Elf Bar BC5000 Review

    0 shares
    Share 0 Tweet 0
  • NFL Paychecks: How Do NFL Players Get Paid?

    0 shares
    Share 0 Tweet 0
  • Temu’s New Shipping Policy Is A Smashing Hit For Shoppers All Over the Country

    0 shares
    Share 0 Tweet 0
  • Five Reasons Why The Government Does Not Like Bitcoin

    0 shares
    Share 0 Tweet 0
  • How to Start a Telecommunication Business: A Step-By-Step Guide

    0 shares
    Share 0 Tweet 0

Latest Articles

10 Ways to Increase a Home’s Curb Appeal for Buyers

10 Ways to Increase a Home’s Curb Appeal for Buyers

Feel the Health Benefits of a Bemer PEMF Mat

Feel the Health Benefits of a Bemer PEMF Mat

What Can Help Raise the Level of the Game in World of Warcraft if You are a Beginner

What Can Help Raise the Level of the Game in World of Warcraft if You are a Beginner

Benefits of Editing PDF Online

Benefits of Editing PDF Online

7 FAQs About Home Solar Energy Systems

7 FAQs About Home Solar Energy Systems

Benefits of Using Electric Bikes for Camping and Traveling

Benefits of Using Electric Bikes for Camping and Traveling

How to Sign Up for the Best Casino is Listed Below

How to Sign Up for the Best Casino is Listed Below

Does Personal Auto Insurance Cover Rentals?

Does Personal Auto Insurance Cover Rentals?

The Best M4A4 Restricted Skin

The Best M4A4 Restricted Skin

The Top Signs You Need HVAC Repair: Don't Ignore These Warning Signs

The Top Signs You Need HVAC Repair: Don’t Ignore These Warning Signs

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR

No Result
View All Result
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR