• About
  • Contact
  • Testimonials
  • Newsletter
  • More
    • Demographics & Advertising Rates
    • Terms & Conditions
Wednesday, March 29, 2023
No Result
View All Result
California Business Journal
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness
California Business Journal
magic1

MAGICAL TRANSFORMATION

by Rick Weinberg, Editor in Chief, California Business Journal
A A
Share on FacebookShare on Twitter

Performing magic tricks helped Steve Pinkus overcome his shy personality. Today, he’s President of one of Southern California’s leading roofing companies.

BY RICK WEINBERG 

Without magic, who knows where Steve Pinkus would be today.

We can safely assume he likely would not be at the helm of a progressive multi-million Southern California roofing company.

Pinkus, the President of Royal Roofing Company, was an introvert as a child who gave new meaning to the word shy. Then, in high school in Fountain Valley, Calif., he joined a newly-formed magic club and voilà – his life was changed forever. Magic helped him break out of his shyness and transform himself into a confident, well-spoken, dynamic individual.

Pinkus’ life took the wildest turn in 1980, when he was just 20 years old and performing magic shows around Southern California for parties and events. He was at the Hollywood Magic Castle in Hollywood, Calif. when he selected a young woman from the audience to assist him with a trick.

The young woman was so impressed with Pinkus that she invited him to perform at a family event … on a $10 million,120-foot yacht called the Lovely Lady (Luke and Laura’s wedding yacht on General Hospital).

“When I drove up, there were Ferraris and Rolls Royces everywhere,” Pinkus says. “I was never exposed to such wealth before.”

Not even close. Talk about blue collar: while Pinkus was in college, he worked two jobs – one at $4.86 an hour, the other doing magic shows on the side on weekends and evenings.

Amazingly, while performing that night on the yacht for the girl’s multi-millionaire family, Pinkus literally stole the show with his magic, onstage presence and general personality.

“Afterwards, one of the girl’s relatives came over to me and said, ‘You have a great personality and you should be in sales,’” Pinkus recalls.

ADVERTISEMENT

“Sales? Me? What are you talking about?” he told the gentleman, who quickly responded, “Sales is one of highest paying professions in the world. You can make doctor and lawyer money – a six-figure income.”

Pinkus’ eyes opened wide. He was now listening intently.

The family giving the party that night owned 11 multi-million dollar roofing companies and they gave Pinkus a shot to learn about sales. He’s never left the industry since, rising from a sales associate to President of the gold-plated company.

And he never had to do magic — as a side job again.

As a 20 year old, he was so successful in sales that he was already making a six-figure salary so he even put college on the back burner.

These days, Pinkus runs the 30-year Royal Roofing company (and responds to 150+ daily texts, 100+ cell calls and 200+ emails daily) and now he only breaks out his magic tricks at parties.

He also watches his son Daniel take the title as the “best magic man in the house,” Pinkus says with a laugh.

Steve Pinkus (R) working with a client
Steve Pinkus (R) working with a client

It certainly didn’t take the same kind of magic to pull off becoming president of a million-dollar company. Pinkus accomplished that through plain lunch-pail carrying hard work, impeccable world-class customer service and follow up – and a dynamic personality molded by performing magic in front of audiences.

“It’s an amazing story,” he says. “I can’t believe it myself.”

Behind Pinkus’ relentless work ethic, his firm has ranked among the best in the state for decades. He handles some of the most delicate – and biggest – projects, including Modern Props, a 100,000 square foot building that stores rare and historic TV and movie studio props valued in the millions of dollars. His work was so impeccable that Pinkus wound up working on Modern Props owner’s 4,000 square foot home in Pacific Palisades.

Pinkus is also known around Southern California as the go-to guy for historic homes, like Mary Ann Skorpanich’s in Old Town Orange.

“Steve is top of the line,” says Tim Roselli, the facility manager at Modern Props. “We’ve been using him for 15 years. I’m a demanding person and I wouldn’t use anyone but Steve. He’s great at what he does – and he has a terrific crew that is very loyal to him. That in itself speaks volumes about him. What I love about Steve and his crew is that they pay attention to detail and they use first rate products — no second-hand stuff from China. He knows his game. That’s why I’ve used him – and only him – for 15 years. He does things right.”

Rosetti is serious about his approach before he hires a company to work at his facility. He vets them out thoroughly. “I look for any kind of dirt I can find,” he says. He then interviews multiple companies and “feels them out,” he says. “From the moment I met Steve, I knew he was the man for us. I can’t imagine using anyone else. Frankly, I wouldn’t.”

screener

 

Steve Pinkus, President

Royal Roofing Company

6831 Suva St. Bell Gardens, Calif. 90201

(562) 928-1200

steve@royalroofing.com

www.royalroofing.com

 

Tags: Californiachinacollegecustomer serviceFountain ValleygoldHollywoodjobslawyerLos Angeles Business NewsOrange CountyOrange County Business JournalroofingRoyal RoofingsolarSouthern CaliforniaSteve PinkusTransformationValley
ADVERTISEMENT
Rick Weinberg, Editor in Chief, California Business Journal

Rick Weinberg, Editor in Chief, California Business Journal

Rick Weinberg is Editor-in-Chief at California Business Journal. He is a well-known writer, reporter and on-air talent who has worked for the New York Times, FOX and ESPN. He launched California Business Journal to focus on California businesses and business professionals as well as California business news and information. Contact: Rick@CalBizJournal.com / 949-648-3815

advertisement
ADVERTISEMENT

CBJ Newsletter

Facebook Twitter LinkedIn Instagram LinkedIn

Advertise With CBJ

Contact Rick@CalBizJournal.com

CBJ Rates and Demographics

Job Postings

CEO Wanted


Requirements: BS/BA + 2yrs of Business Managing Experience

Mail Resume: Grand Life, Inc. 14647 Northam St. La Mirada, CA 90638.

$114,754/year

ADVERTISEMENT
1REALTOUR-SAN DIEGO-WEB DESIGN
Facebook Twitter LinkedIn LinkedIn Instagram Youtube
C B J   LOGO  SVG-01
  • About
  • Contact California Business Journal
  • Testimonials
  • Demographics & Advertising Rates
  • Terms & Conditions

Categories

  • Art & Culture
  • Business
  • California Hotel Listings
  • Daily Updates
  • Editor's Choice
  • Education
  • Featured
  • Finance
  • Food & Dining
  • Health & Fitness
  • Human Interest
  • Insurance
  • Law
  • Lawyers
  • Marketing
  • Medical
  • News
  • Newsletter
  • Opinion
  • People
  • Popular
  • Real Estate
  • Social Media
  • Technology
  • Uncategorized

CBJ Partner Firebrand Media

Laguna Beach Independent Newspaper
 Laguna Beach City Guide
 Newport Beach Independent Newspaper
Newport Beach Country Club Magazine
  Montage Magazine
 Omni Escapes Hotel Magazine
 Bespoke Concierge New York
 Evans Hotels
 Laguna Beach Magazine
 On The Menu Laguna Beach
 Newport Beach Magazine
Coastal Real Estate Guide (NB,LB, CDM)
Monarch Beach Resort Magazine
 Pacific Coast Magazine (SoCal)
Sea Island Life Magazine
Salamander Hotel & Resorts Magazine
 View our entire portfolio

 

Most Viewed

  • Gavel, scales of justice and law books

    Lawsuit Basics: How Much Does It Cost to Sue Someone?

    0 shares
    Share 0 Tweet 0
  • Investigation: Can TriumphFX Take Your Money?

    0 shares
    Share 0 Tweet 0
  • The Impact of Covid: Racing to Buy Second Citizenships

    3 shares
    Share 0 Tweet 0
  • What to Do When an Online Casino Refuses to Pay Out Your Winnings

    0 shares
    Share 0 Tweet 0
  • The Truth About Temu: Where Is It From?

    0 shares
    Share 0 Tweet 0
  • Top 5 Flavors On Elf Bar BC5000 Review

    0 shares
    Share 0 Tweet 0
  • NFL Paychecks: How Do NFL Players Get Paid?

    0 shares
    Share 0 Tweet 0
  • Temu’s New Shipping Policy Is A Smashing Hit For Shoppers All Over the Country

    0 shares
    Share 0 Tweet 0
  • Five Reasons Why The Government Does Not Like Bitcoin

    0 shares
    Share 0 Tweet 0
  • How to Start a Telecommunication Business: A Step-By-Step Guide

    0 shares
    Share 0 Tweet 0

Latest Articles

Funzone casino: Five Games to Win Real Money in 2023

Funzone casino: Five Games to Win Real Money in 2023

The link between CBD and Blood Pressure: What Does Science Say?

The link between CBD and Blood Pressure: What Does Science Say?

7 Ways To Effectively Negotiate Salary When Working At A Startup

7 Ways To Effectively Negotiate Salary When Working At A Startup

Why is it important to have a variety of payment methods in an online casino Philippines?

Why is it important to have a variety of payment methods in an online casino Philippines?

Fostering Growth for African Companies

Fostering Growth for African Companies

It's estimated that 1 in 20 insured homes make a claim every year. You may find yourself in a situation where you need to file a claim for your own property sooner than you think. When it comes to making insurance claims, hiring a public adjuster can be an extremely helpful resource. They will work on your behalf to assess the true value of your claim and prevent insurance companies from offering you less. In this guide, we will provide an overview of public adjusters and explain why you may want to consider hiring one.

What is a Public Adjuster? Top 5 Reasons to Consider Hiring One

4 Major Benefits of Datarooms

4 Major Benefits of Datarooms

Using Personal Loans to Finance Your Business

Using Personal Loans to Finance Your Business

Shantell Martin Blends Art and Business to a Science

Q&A: Shantell Martin Blends Art and Business to a Science

Pressure Switch and Inducer Issues: What You Need To Know

Pressure Switch and Inducer Issues: What You Need To Know

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR

No Result
View All Result
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Opinion
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR