vestwell vestwell vestwell
  • About
  • Contact
  • Testimonials
  • More
    • Demographics & Advertising Rates
    • Terms & Conditions
Wednesday, May 25, 2022
No Result
View All Result
CALIFORNIA BUSINESS JOURNAL
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness
CALIFORNIA BUSINESS JOURNAL
kjd-190318-0288-640x960-628x942

Industrial Upcycling: How Patagonia cooperates with a small LA boutique workshop

Every year, 53 million metric tons of fiber are produced for clothing annually, but 73% of it ends up in a landfill. Only 13% is recycled.

by California Business Journal Editorial Staff
A A
Share on FacebookShare on Twitter

World renowned outdoor clothing and gear producer Patagonia established its Worn Wear initiative in 2005. The environmentally-aware company aimed to counter landfill culture and promote re-use by repairing damaged clothing, reselling returned items in good condition, and recycling garments at the end of their lives.

They have now pushed it a step further.

If you open the “Worn Wear” page on Patagonia’s site, you will see a recrafted logo decorated by a pair of open scissors and the photo portrait of a young woman, who happens to be Lindsay Rose Medoff, owner and CEO of Suay, Los Angeles.

Lindsay Rose Medoff (middle), owner and CEO of Suay, Los Angeles.
Lindsay Rose Medoff (middle), owner and CEO of Suay, Los Angeles.

Medoff is “a woman who sees only potential in the things left behind,” a Patagonia spokesperson says, referring to Medoff as “a true Golden Nugget of creativity, corporate and social responsibility.”

Suay means “beauty” in Thai, in honor of Tina, Lindsay’s business partner of 15 years. Suay is a lovely artisanal sewing workshop, and with 30 employees, the company has a much wider vision of its mission.

“Suay is a movement,” Medoff says. “Cultivating upcycling as a priority will not only massively impact our planet, but our daily quality of life. Suay products are created from a minimum of 85% post-consumer waste. We produce a diverse range of ethically made and masterfully-crafted products.”

From clothes to quilts, cushions and other household textiles, the busy hands of Suay-ers turn tons of textiles, that would otherwise end up in a landfill, into lovely fashion.

ADVERTISEMENT

When Patagonia met Medoff, “Recrafted” happened. Kourtney Morgan, a senior designer who created some of Patagonia’s most iconic gear, responded to the question: What to do with garments that can’t be repaired, resold, or recycled? “Worn Wear was already taking care of clothes that could be repaired, but a lot of material remains that is beyond that. So a crazy idea surfaced: what if we could wear our garbage,” she says.

“Lindsay and I have a passion for doing something that matters,” Morgan says.

Every year, 53 million metric tons of fiber are produced for clothing annually, but 73% of it ends up in a landfill, or even worse, incinerated. Shocking, isn’t it? Only 13% of this enormous mass of textiles is recycled.

Patagonia’s Worn Wear team sorts out damaged items at their warehouse by material and product type. Then they bale them up and send them to Suay. Here, the “garbage” is deconstructed and reconstructed into more than 10.000 unique items of clothes, mostly for its ReCrafted line.

The newest socially aware initiative of vulcanic,  Medoff is the production of protection face masks that are being donated to those who need them most. And it is not only about sewing:  Medoff teamed up with her best friend from high school, Chloe Schempf, another seamstress and former fashion designer, to research the best materials to filter microparticles. They discovered that blue shop towels are the best fit for the task and are now fundrasing on GoFundMe to finance clinical tests of their apparel.

Tags: CEOcultureemployeesfinanceindustrialLos AngelesPatagoniasewingSuay
ADVERTISEMENT
California Business Journal Editorial Staff

California Business Journal Editorial Staff

advertisement
Facebook Twitter LinkedIn Instagram LinkedIn

Advertise With CBJ

1REALTOUR-SAN DIEGO-WEB DESIGN
Facebook Twitter LinkedIn LinkedIn Instagram
C B J   LOGO  SVG-01
  • About
  • Contact California Business Journal
  • Testimonials
  • Demographics & Advertising Rates
  • Terms & Conditions

Categories

  • Art & Culture
  • Business
  • Editor's Choice
  • Education
  • Featured
  • Finance
  • Food & Dining
  • Health & Fitness
  • Human Interest
  • Insurance
  • Law
  • Marketing
  • Medical
  • News
  • Newsletter
  • People
  • Popular
  • Real Estate
  • Social Media
  • Technology
  • Uncategorized

CBJ Partner Firebrand Media

Laguna Beach Independent Newspaper
 Laguna Beach City Guide
 Newport Beach Independent Newspaper
Newport Beach Country Club Magazine
  Montage Magazine
 Omni Escapes Hotel Magazine
 Bespoke Concierge New York
 Evans Hotels
 Laguna Beach Magazine
 On The Menu Laguna Beach
 Newport Beach Magazine
Coastal Real Estate Guide (NB,LB, CDM)
Monarch Beach Resort Magazine
 Pacific Coast Magazine (SoCal)
Sea Island Life Magazine
Salamander Hotel & Resorts Magazine
 View our entire portfolio

 

Most Viewed

  • Gavel, scales of justice and law books

    Lawsuit Basics: How Much Does It Cost to Sue Someone?

    0 shares
    Share 0 Tweet 0
  • The Impact of Covid: Racing to Buy Second Citizenships

    0 shares
    Share 0 Tweet 0
  • NFL Paychecks: How Do NFL Players Get Paid?

    0 shares
    Share 0 Tweet 0
  • What to Do When an Online Casino Refuses to Pay Out Your Winnings

    0 shares
    Share 0 Tweet 0
  • New Study: California’s 10 Universities That Produce the Most CEOs

    0 shares
    Share 0 Tweet 0
  • Five Reasons Why The Government Does Not Like Bitcoin

    0 shares
    Share 0 Tweet 0
  • The Only Way

    0 shares
    Share 0 Tweet 0
  • How to Start a Telecommunication Business: A Step-By-Step Guide

    0 shares
    Share 0 Tweet 0
  • Is Virtual Financial the Future of Financial Services?

    0 shares
    Share 0 Tweet 0
  • Best Crypto Faucets You Can Try In 2021 and 2022

    0 shares
    Share 0 Tweet 0

Latest Articles

Texas Tragedy: Ban Assault Weapons NOW

Extreme Measures

Jess Lenouvel, Founder of The Listings Lab and Author of "More Money, Less Hustle."

Performing an Energy Audit: Eliminate Wasted Time and Energy in Your Business and Personal Life

Home Construction project

How to Make Sure Your Home Construction Project Stays Within Budget

Tiger Woods

Commentary: The Brewing Battle Between Pro Golfers and the PGA Tour

Tripalink Founder Donghao Li

Tripalink Upends the Student Housing Business Model

House Renovations

Things to Add to Your House When Renovating

How Athletes Are Getting High Tech

How Athletes Are Getting High Tech

How Long Does It Take to Build an MVP for Your SaaS Project

How Long Does It Take to Build an MVP for Your SaaS Project?

David Osborne, CEO of Caseware

Boring No More: Accountants, Auditors See Themselves as Creative, Curious and Adventurous, Study Shows

famous-logos-then-and-now

Why Do Brands Change Their Imagery in Different Markets?

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR

No Result
View All Result
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR