ADVERTISEMENT
  • About
  • Contact
  • Testimonials
  • Demographics & Advertising Rates
Thursday, April 15, 2021
Search
    Generic filters
    California Business Journal
    58 °f
    Los Angeles
    62 ° Fri
    62 ° Sat
    70 ° Sun
    72 ° Mon
    67 ° Tue
    63 ° Wed
    • Front Page
    • Business
      • Insurance
      • Real Estate
    • Finance
      bitcoin of america

      The power of Bitcoin of America intensifies

      venture-capital-investment

      Silicon Valley and Tel Aviv Firm NextLeap Ventures Rising To The Next Level

      stock-market-3

      How the Inflow of Retail Traders is Changing Stock Market Dynamics

      Bitcoin

      Big Changes May Be Coming For Cryptocurrency

    • People
    • Featured
      Dr. Chris Harts4

      Oventus Medical Is Revolutionizing the Treatment of Sleep Apnea

      blockchain2

      Blockchain.com Value Reaches $5.2 Billion

      bitcoin of america

      The power of Bitcoin of America intensifies

      alone at beach

      One Fine Outlook

      Graham-Michael-Byers No. 4

      The Prince of Puerto Rico

    • Technology
      Higher Education Adapts to Covid Using IT

      How Higher Education Has Adapted to Covid-19 Using IT Tools

      NEC X Figure 3_Shige Ihara

      Fast Tracking Technologies … To The World

      Welcome to the construction industry’s automated augment

      Tech Future Healthcare1

      Technology and the Future of Health Care

    • Law
      Doctor getting second opinion on patients x-ray

      What To Do If You’ve Received Improper Medical Treatment

      Mediation-For-Couples (1)

      What is Mediation and How It Can Help?

      What are the legal obligations of businesses and what happens when these duties are breached?

      Nicole Kuklok-Waldman Headshot

      Commentary: How to Bounce Back from a Canceled Career 

    • News
      blockchain2

      Blockchain.com Value Reaches $5.2 Billion

      Negative Google reviews1

      How to Handle Negative Google Reviews

      SleepScore Labs

      The Final Score

      Passports on a map of the world

      If Your Employees with U.S. Passports are Traveling in 2021, Start Planning Now

    • Human Interest
      • Food
      • Art & Culture
    • Education
      The Importance of a Solid Brand Name

      The Importance of a Solid Brand Name

      Charles Smith

      Commentary: Executive Team Alignment is More Essential Now Than Ever

      payroll expenditure or revenue

      How Can a Business Carry Out Payroll Effectively?

      Jean-Paul Gravel, founder of ThroughConversation3

      5 Relationship Challenges That High-Achievers Face (and How to Fix Them)

    • Health & Fitness
      Woman climber on a Klettersteig (Via Ferrata)

      6 Unique Ways to Stay Fit Outdoors This Summer

      WOMAN WORKING OUT

      Taking the Gym Home: Hot Selling Items During the Pandemic

      silhouette-of-man-and-woman-running

      3 Reasons to Start Working Out … This Month

      The Surprising Link between Gut Health and Mental Health

    California Business Journal
    • Front Page
    • Business
      • Insurance
      • Real Estate
    • Finance
      bitcoin of america

      The power of Bitcoin of America intensifies

      venture-capital-investment

      Silicon Valley and Tel Aviv Firm NextLeap Ventures Rising To The Next Level

      stock-market-3

      How the Inflow of Retail Traders is Changing Stock Market Dynamics

      Bitcoin

      Big Changes May Be Coming For Cryptocurrency

    • People
    • Featured
      Dr. Chris Harts4

      Oventus Medical Is Revolutionizing the Treatment of Sleep Apnea

      blockchain2

      Blockchain.com Value Reaches $5.2 Billion

      bitcoin of america

      The power of Bitcoin of America intensifies

      alone at beach

      One Fine Outlook

      Graham-Michael-Byers No. 4

      The Prince of Puerto Rico

    • Technology
      Higher Education Adapts to Covid Using IT

      How Higher Education Has Adapted to Covid-19 Using IT Tools

      NEC X Figure 3_Shige Ihara

      Fast Tracking Technologies … To The World

      Welcome to the construction industry’s automated augment

      Tech Future Healthcare1

      Technology and the Future of Health Care

    • Law
      Doctor getting second opinion on patients x-ray

      What To Do If You’ve Received Improper Medical Treatment

      Mediation-For-Couples (1)

      What is Mediation and How It Can Help?

      What are the legal obligations of businesses and what happens when these duties are breached?

      Nicole Kuklok-Waldman Headshot

      Commentary: How to Bounce Back from a Canceled Career 

    • News
      blockchain2

      Blockchain.com Value Reaches $5.2 Billion

      Negative Google reviews1

      How to Handle Negative Google Reviews

      SleepScore Labs

      The Final Score

      Passports on a map of the world

      If Your Employees with U.S. Passports are Traveling in 2021, Start Planning Now

    • Human Interest
      • Food
      • Art & Culture
    • Education
      The Importance of a Solid Brand Name

      The Importance of a Solid Brand Name

      Charles Smith

      Commentary: Executive Team Alignment is More Essential Now Than Ever

      payroll expenditure or revenue

      How Can a Business Carry Out Payroll Effectively?

      Jean-Paul Gravel, founder of ThroughConversation3

      5 Relationship Challenges That High-Achievers Face (and How to Fix Them)

    • Health & Fitness
      Woman climber on a Klettersteig (Via Ferrata)

      6 Unique Ways to Stay Fit Outdoors This Summer

      WOMAN WORKING OUT

      Taking the Gym Home: Hot Selling Items During the Pandemic

      silhouette-of-man-and-woman-running

      3 Reasons to Start Working Out … This Month

      The Surprising Link between Gut Health and Mental Health

    Search
      Generic filters
      California Business Journal

      Immersed in the Digital Realm

      Freddie Georges Production Group has brought Epic Games’ viral Fortnite to life with a 38-foot-long neon Battle Bus, 8-foot hot air balloons, 100-pound disco balls, virtual hang gliding and mechanical llamas.

      by Sharael Kolberg, Staff Writer, California Business Journal
      A A
      Share on FacebookShare on Twitter

      Imagine stepping into your favorite video game…meeting the characters, experiencing the landscape, driving the vehicles…being fully immersed into the digital realm.

      Welcome to Freddie Georges Production Group (FG|PG), which has brought Epic Games’ viral Fortnite game to life with a 38-foot-long neon Battle Bus, eight-foot hot air balloon, 100-pound disco balls, virtual hang gliding and mechanical llamas.

      This is the level of experiential marketing that FG|PG creates with its team of strategists, designers, producers, technologists and fabricators who create dazzling trade show exhibits, immersive events, and highly branded corporate meetings.

      Leading the company is Freddie (Frederique) Georges, who has 30+ years of experience in corporate event and trade show production and management. The woman-owned experiential marketing agency, based in Huntington Beach, Calif., works with some of the world’s most cutting-edge brands, creating custom multi-touchpoint experiences that “awakens the senses” and deepens brand loyalty with their target audience.

      Having worked for larger companies early in her career, Georges wanted to start her own agency. As the video gaming industry was picking up, she decided to jump too. “I love the fast pace. It’s exhilarating,” she says. “Gaming gives us the opportunity to create immersive and experiential environments that bring games to life in a three-dimensional way.”

      ADVERTISEMENT

      “We produce what we describe as ‘emotionally evocative, trendsetting, and technologically charged events and exhibits.’” Georges says. “This is particularly important for gamers who are typically isolated. People crave connection and are united by experience. Regardless of the industry, creating meaningful experiences and touchpoints for customers enables our client brands to cultivate a loyal following and strengthen their footprint in the marketplace.”

      The biggest challenge in creating live events? “You have one chance to succeed — there’s no time to edit,” Georges says with the tone of someone who knows what they’re talking about.

      So how does Georges keep her finger on the pulse of what is trending with a particular audience? “We use many creative and innovative data tools, practices and procedures,” she says. “We research the target audience, implementing audience segmentation, and find the best ways to reach them. Then we keep our eyes open and our ears to the ground, parsing the fads from the paradigm shifts.”

      With a diverse client list that includes Facebook, Starbucks, Netflix, Pokémon and Lego with production budgets between $150,000 to $7 million, FG|PG has earned numerous awards, including The Clio Award, the ADDY, Hermes Creative Award and Exhibitor magazine’s Exhibit Designer Award.

      The company has an estimated 40 clients with 100 employees that allow the company to “keep up with the demand” to produce 250 plus events per year. “It’s the love of the work, so I rarely call it ‘work’,” Georges says. “For those people who also love their work, their extended family is part of the industry and the organization.”

      In addition to her day job leading a busy operation, Georges began “FG|PG for Good” based on corporate philanthropy. She currently sits on the board of The Priority Center, which provides support to end the cycle of generational trauma. FG|PG assists with the production, creative, and branding for the organization’s annual gala — pro bono.

      FG | PG for Good also established a corporate giving and volunteer initiative for the Ronald McDonald House, Susan G. Komen and Wounded Warrior Project because, as Georges says, “I have always believed in helping people who have not been as fortunate. For me that means supporting great organizations and giving back to the community whenever possible.”

      The landscape of Georges’ industry – like many other industries — is dramatically changing with augmented reality, virtual reality and live streaming. And now, in light of the coronavirus, “businesses want to do virtual trade shows and live streaming events, as well as smaller, more local experiences, as a way to keep audiences engaged and offset losses of cancelled conferences. We’re even providing experiential events online or through virtual reality, enabling customers to get a deeper look into a brand and interact in a way that is typically a one-way street.”

      Copyright © 2020 California Business Journal. All Rights Reserved.

      FGPG calbizjournal.com
      FGPG calbizjournal.com
      FGPG calbizjournal.com
      FGPG calbizjournal.com
      Tags: Augmented RealityBeachbrandingCaliforniaCoronaviruscorporate event and trade show production and managementemployeesexhibitFreddie Georges Production Groupgaminggiving backGroupHuntingtonHuntington Beachlocalloyaltymarketingmarketplacetradetraumavehiclesvideo
      ADVERTISEMENT
      Sharael Kolberg, Staff Writer, California Business Journal

      Sharael Kolberg, Staff Writer, California Business Journal

      Sharael Kolberg is Founder of Kolberg Creative Services. A former Editor at CNet News and ZDNet, Sharael graduated from the University of Hawaii with a degree in Journalism.

      WHAT TO READ NEXT

      The Importance of a Solid Brand Name
      Education

      The Importance of a Solid Brand Name

      April 15, 2021
      Charles Smith
      Editor's Choice

      Commentary: Executive Team Alignment is More Essential Now Than Ever

      April 14, 2021
      payroll expenditure or revenue
      Education

      How Can a Business Carry Out Payroll Effectively?

      April 14, 2021
      Jean-Paul Gravel, founder of ThroughConversation3
      Education

      5 Relationship Challenges That High-Achievers Face (and How to Fix Them)

      April 12, 2021
      self hypnotic2
      Education

      The UpNow Self-Hypnosis App: Making Mental Health Affordable and Accessible

      April 12, 2021
      Fintech
      Education

      3 Innovative Funds To Invest In 2021

      April 12, 2021
      Next Post
      crop

      Trimming Healthcare Benefit Expenses: Transition From a Retail Plan to an Alternatively-Funded Custom Plan

      Follow Us

      ADVERTISEMENT

      Categories

      • Art & Culture
      • Business
      • Editor's Choice
      • Education
      • Featured
      • Finance
      • Food & Dining
      • Health & Fitness
      • Human Interest
      • Insurance
      • Law
      • Marketing
      • Medical
      • News
      • People
      • Popular
      • Real Estate
      • Social Media
      • Technology
      • Uncategorized

      CBJ Partner Firebrand Media

      Laguna Beach Independent Newspaper

      Laguna Beach Magazine

      Laguna Beach City Guide

      On The Menu Laguna Beach

      Newport Beach Independent Newspaper

      Newport Beach Magazine

      Newport Beach Country Club Magazine

      Coastal Real Estate Guide (NB,LB, CDM)

      Montage Magazine

      Monarch Beach Resort Magazine

      Pacific Coast Magazine (SoCal)

      Omni Escapes Hotel Magazine

      Sea Island Life Magazine

      Salamander Hotel & Resorts Magazine

      Bespoke Concierge New York

      Evans Hotels

      View our entire portfolio here

      ADVERTISEMENT
      ADVERTISEMENT
      Facebook Twitter LinkedIn LinkedIn Instagram
      C B J   LOGO  SVG-01
      • About
      • Contact
      • Testimonials
      • Demographics & Advertising Rates

      Newsletter

      Most Viewed

      • Judge gavel, scales of justice and law books in court

        Lawsuit Basics: How Much Does It Cost to Sue Someone?

        0 shares
        Share 0 Tweet 0
      • THE ONLY WAY

        0 shares
        Share 0 Tweet 0
      • REPORT: TECH GIANT CISCO ABOUT TO LAY OFF 14,000

        0 shares
        Share 0 Tweet 0

      Latest Articles

      The Importance of a Solid Brand Name

      The Importance of a Solid Brand Name

      April 15, 2021
      Charles Smith

      Commentary: Executive Team Alignment is More Essential Now Than Ever

      April 14, 2021
      payroll expenditure or revenue

      How Can a Business Carry Out Payroll Effectively?

      April 14, 2021

      California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
      ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
      Site Design by 1REALTOUR

      Search
        Generic filters
        • Front Page
        • Business
          • Insurance
          • Real Estate
        • Finance
        • People
        • Featured
        • Technology
        • Law
        • News
        • Human Interest
          • Food
          • Art & Culture
        • Education
        • Health & Fitness

        California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
        ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
        Site Design by 1REALTOUR