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How to Use Event Management in Your Events?

Photo Credits: Eventzilla

How to Use Event Management Software At Your Events

by Lisbeth Mora, California Business Journal
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Event management software can help you keep track of all the essential aspects of your event – from the registration process to tracking payments and even managing the agenda. By using event management software, you can ensure that your event goes off without a hitch.

This blog post will guide you on using event management software for your events.

Choose the Right Software for Your Needs

There are many different event management software, so choosing the one that’s right for your needs is essential. Consider the size of your event, the available budget, and the features you need.

Size of Your Event

The first thing to consider is the size of your event. If you’re planning a small event, you probably don’t need all the bells and whistles that come with some more comprehensive event management software. On the other hand, if you’re planning a large event, you’ll want to ensure that the software you choose can handle all your attendees and keep track of all the details.

Budget

Your budget is another essential consideration when choosing event management software. There are many great free options, but they may not have all the features you need. If you have a limited budget, carefully consider what features are most important to you.

Features

Finally, consider the features you need in your event management software. Some of the most important features to look for include:

  • A Registration System: This is one of the most critical features of event management software. A good registration system will make it easy for attendees to sign up for your event and pay any required fees.
  • An Agenda Manager: This feature will help you track all the activities scheduled for your event.
  • A Payment Tracker: If you’re charging attendees for your event, you’ll need a way to track payments. Look for software that offers a secure payment system and can generate reports on who has paid and who hasn’t.
  • A Contact Manager: This feature will allow you to keep track of all the attendees at your event. You can use it to send out reminders or follow up after the event.

Free and paid options are available, so be sure to do your research before deciding.

Set Up Your Account and Create an Event

Once you’ve chosen the right software for your needs, it’s time to set up your account and create your event. You’ll need to input some basic information about your event, such as:

  • Your Event’s Name: Choose a name that is catchy and easy to remember.
  • Your Event’s Date: Make sure to choose a date that works for you and your attendees. You’ll also want to ensure there aren’t any other major events happening on the same day.
  • Your Event’s Location: Choose a location that is easily accessible for your attendees. If you’re planning an online event, provide clear instructions on how to join the event.
  • Your Event’s Purpose: Clearly state the purpose of your event. This will help you determine what features you need in your event management software.

Most software will also allow you to upload a logo or image for your event.

Start Adding Content

Now it’s time to start adding content to your event page. This includes:

  • Creating an Agenda: Your event’s agenda is one of the most critical pieces of content. It will help attendees understand what activities are scheduled and when they should plan to be available.
  • Uploading Speakers’ Bios and Headshots: If you have speakers lined up for your event, you’ll need to upload their bios and headshots. This will help attendees learn more about the speakers and get an idea of what they’ll be talking about.
  • Adding Links to Relevant Resources: If you have any relevant resources that would be helpful for attendees, such as handouts or presentations, you can add them to your event page. This will make it easy for attendees to find and access the needed resources.

Be sure to include all the essential information attendees need to make the most out of their experience.

Promote Your Event

Once you have all your content ready to go, it’s time to start promoting your event. Use social media, email marketing, and other channels to spread the word and get people excited about attending.

  • Social Media: Create a hashtag for your event and promote it on all your social media channels. Use attractive visuals and engaging copy to catch people’s attention.
  • Email Marketing: Send out email blasts to your list of potential attendees. Include links to your event page and any relevant resources that would be helpful for them.

There are a variety of other channels you can use to promote your event. These include:

  1. Your Website: If you have a website, make sure to add an announcement about your upcoming event. You can also include a link to your event page so that people can easily find more information.
  2. Local Event Calendars: Many cities and towns have online calendars where you can list local events. This is a great way to reach people who might be interested in attending.
  3. Community Newsletters: If you’re planning a community event, reach out to local newsletters and see if they would be interested in featuring your event.
Manage Registrations and Payments

As people register for your event, keep track of all their information using your software. This includes:

  • Keeping Track of Payments: Keep track of all the payments you receive for your event. This will help you stay organized and ensure that everyone has paid before the event begins.
  • Sending Out Confirmation Emails: Once someone registers for your event, send them a confirmation email. This will help them remember to attend and give them all the essential information they need about the event.
  • Adding Attendees to Your Mailing List: As people register for your event, be sure to add them to your mailing list. This way, you can stay in touch with them after the event and let them know about future events you’re planning.
Stay Organized Leading Up to the Big Day

There’s a lot to keep track of leading up to the big day! From caterers and suppliers to speakers and AV equipment, use your software to:

  • Creating a Checklist: A checklist is a helpful tool to ensure that you don’t forget any important details leading up to the big day. Include everything from ordering supplies to sending out reminders to attendees.
  • Making an Itinerary: An itinerary will help you track all the activities scheduled for your event. This way, you can make sure that everything runs according to plan.
  • Assigning Tasks: To ensure everything gets done, assign tasks to specific people or teams. This way, you can relax knowing that someone is taking care of each detail.
Keep Track of Feedback After the Event

After your event, don’t forget to follow up with attendees for feedback. Use this feedback to improve future events and let attendees know their opinions matter to you. Reliable event management software can help you collect this feedback easily by sending out surveys via email or social media following the event.

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There are a few factors to consider when keeping track of feedback after your event. These include:

  • The Type of Feedback you Want to Collect: Do you want to collect feedback on the overall event experience, or are there specific areas you want to focus on?
  • The Method of Feedback Collection: There are various ways you can collect feedback from attendees. These include surveys, interviews, and focus groups.
  • The Timeframe for Feedback Collection: It’s important to give attendees enough time to provide feedback, but you don’t want to wait too long. A week or two after the event is usually a reasonable time frame.
Conclusion

As you can see, event management software is a valuable tool that can help you keep track of all aspects of your event- from registration to payments and even managing the agenda. By using event management software in the way outlined above, you can be sure that you’re putting on a successful and well-organized event.

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Lisbeth Mora, California Business Journal

Lisbeth Mora, California Business Journal

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