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If you are experiencing a ‘drought’ in your personal injury law firm, you’re probably trying to figure out how to find new clients fast. After all, you can’t wait for people to hear your ad on the radio or keep buying leads if nothing pans out. Personal injury leads can cost $350 or more, and the more you buy, the more you deplete your budget. This is not the best strategy if you struggle to get new clients. If you want to save money while attracting new clients, the following strategies are the best way forward.
If you don’t have a Google Business Profile (formerly Google My Business) or haven’t claimed yours, do it now. This is one of the most effective ways to draw new clients without spending a cent. You must, however, optimize this listing so that your firm’s website shows up in local searches. Use relevant keywords and phrases that people would use when searching for lawyers. Make it clear on your business profile that your law firm specializes in personal injury cases, and use keywords related to this topic.
It may be that someone in your area is looking for a personal injury lawyer, but they can’t find your firm because your website is not mobile-friendly. Most people do Google searches on their phones, so if they cannot navigate your site with their phone, they will move on to the next firm. Also, it is not enough for your website to be mobile-friendly. You must optimize it and make it responsive so people find it easy to navigate.
Don’t cram all your information on the home page. Add short paragraphs under different menu items. You can list your services in a drop-down menu and keep personal injury at the top. Add keywords and phrases to all your website content to help your firm rank higher in Google search results.
Everyone is on social media, and your law firm should be, too. Creating an undeniable presence on social platforms like Instagram, LinkedIn, Facebook, and even TikTok is an essential method of success. You can use any of your preferred social media accounts to reach your ideal audience with content tailored to their requirements.
Just remember that you don’t want to sell your law firm all the time. Instead of focusing on ‘sign up here’ or ‘contact us to become a client,’ write content about relevant legal topics. Put a spotlight on testimonials and customer success stories.
If social media content and website optimization don’t give you the desired results, you can look at creating digital marketing channels. Instead of posting content only, you can advertise your law firm on social media. You can create pay-per-click (PPC) campaigns. You can shoot videos that add to your marketing effort. Advertising will take some of your budget, depending on how much you want to advertise. And you’ll have to advertise on multiple platforms to make an impact. Even so, you don’t have to spend a fortune. Decide what you can afford, and don’t exceed that amount.
Directories work incredibly well for the industrial sector and can work for the professional industry. List your law firm in reputable directories to make it even more visible to audiences who don’t necessarily use social media. These listings are usually free, but you may have to pay a nominal amount to add your logo and more in-depth details.
If you really want to draw leads fast, offer something unique. For instance, you could offer free consultations to determine client needs and whether your services are right for them. This is a quick and easy way to draw attention and compile more leads. Free consultations and the other strategies mentioned will allow you to build trust while demonstrating your firm’s expertise in personal injury law. Soon, all those leads will start converting into paying clients.
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