As an Amazon seller, always be aware of what is happening with your listing. You never want to wake up one day and find that your product photos have been changed or that the pricing is different than you had initially set.
If you notice any changes to your listing, it could signify that it has been hijacked. Take action immediately to get your listing back under your control.
What is Listing Hijacking?
Listing hijacking occurs when a competitor takes control of your product listing and changes the content and pricing or redirects customers to their listing. This can result in lost sales and damage to your brand’s reputation.
The Dangers of Hijacking for Sellers
Hijacking is a serious problem on Amazon. It occurs when someone takes over a listing and changes the price, pictures, or description without the rightful owner’s permission. This can be done by hacking into an Amazon account or using techniques to exploit Amazon’s system.
Hijacking can have several negative consequences for sellers, including lost sales, damage to your brand’s reputation, and even suspension from Amazon.
The Impact of Hijacking on Sales
Hijacking can lead to lost sales for several reasons.
- First, if the hijacker changes the price of your product, it may no longer be competitive.
- Second, if they change the pictures or description, it may no longer accurately reflect what you are selling.
- Finally, if customers see that your listing has been hijacked, they may not trust that you are selling a legitimate product.
All these factors can lead to lost sales and revenue for your business.
In addition to lost sales, hijacking can damage your brand’s reputation. If customers see that your listings have been hijacked in the past, they may not trust that you can protect their information or keep your promises. This can lead them to take their business elsewhere.
Also, if Amazon believes you are responsible for any changes made to a listing, they may suspend your account. This will prevent you from selling on Amazon entirely and further damage your reputation.
How to Tell if Your Listing Has Been Hijacked?
There are several ways to tell if your listing has been hijacked.
The first way is to check the listing regularly. If you notice changes you didn’t make, such as different product photos or changed pricing, these could be signs that someone has taken over your listing.
Another way to tell if your listing has been hijacked is by looking at your sales performance. If you see a sudden drop in sales or a decrease in traffic to your listing, this could also be a sign that someone has taken over your listing and is changing the listing in a way that is not beneficial for you or your business.
If you think your listing has been hijacked, you should contact Amazon and tell them about the situation. Amazon will then investigate and take appropriate action to resolve the issue. In the meantime, you should also change your Amazon password and remove any third-party sellers who have access to your account.
How Can Brands Protect Themselves from Listing Hijacking?
Here are a few tips on how brands can protect themselves from Amazon listing hijacking and maintain control over their product listings.
Keep an Eye On Your Listing
Make sure you regularly check your Amazon listing to see if there have been any changes. If you notice that your product photos have been changed or that the pricing is different than what you had initially set, these could be signs that your listing has been hijacked. Take action immediately to get your listing back under your control.
Use Amazon’s Brand Registry Program
Amazon’s Brand Registry program benefits brands that sell their products on the site. Enrolling in the program allows brands to assert ownership of their listings and provides tools to help them manage their products on the site. This can be beneficial if your listing is hijacked or you need to take action more quickly.
How to Enroll in the Brand Registry Program?
Enrolling in the Brand Registry program is simple and only takes a few minutes.
- First, you will need to create an account with Amazon.
- Once you have done this, you can begin the enrollment process by providing information about your brand.
- After you have provided the required information, you will need to submit a support ticket to Amazon.
- Once your request has been reviewed and approved, you will be registered in the Brand Registry program.
What Are the Benefits of Being Registered?
Being registered in the program comes with several benefits, including asserting your ownership of your listings, access to tools that can help you manage your listings more effectively, and taking action more quickly if there are problems with your listing. Let’s take a closer look at each of these benefits in turn.
The Ability to Assert Your Ownership of Your Listings
One of the most important benefits of being registered in Amazon’s Brand Registry program is that it allows you to assert your ownership of your listings. This can be helpful if your listing is hijacked or if someone tries to copy your listing.
If you are not registered in the Brand Registry program, getting your listing back can be difficult if it is hijacked. However, if you are registered, you can contact Amazon, and they will typically take action to help you get your listing back.
Access to Tools That Can Help You Manage Your Listings More Effectively
Another benefit of being registered in Amazon’s Brand Registry program is that it provides access to tools that can help you manage your listings more effectively. These tools can help you keep track of your listings and ensure they are up-to-date. Additionally, they can help you make changes to your listings more quickly and easily.
The Ability to Take Action More Quickly If There Are Problems With Your Listing
Finally, being registered in Amazon’s Brand Registry program can also help you take action more quickly if there are problems with your listing.
For example, if someone hijacks your listing, you can contact Amazon, and they will typically take action to help you get your listing back. However, if you are not registered in the Brand Registry program, it can be difficult to get Amazon to take action on your behalf.
Disable Third-Party Seller Shipping Options
If you do not want third-party sellers shipping your products, you can disable this option in your Amazon account settings. This will prevent other sellers from being able to send your products to Amazon customers, even if they hijack your listing.
Of course, this option is only available if you sell your products on Amazon; if you use a third-party fulfillment service, this may not be an option.
Conclusion
Listing hijacking can be a significant problem for brands selling on Amazon, but there are steps you can take to protect your brand. By keeping an eye on your listing, enrolling in Amazon’s Brand Registry program, and disabling third-party seller shipping options, you can help ensure that your product listings stay under your control.
