ADVERTISEMENT
  • About
  • Contact
  • Testimonials
  • Demographics & Advertising Rates
Monday, January 18, 2021
Search
    Generic filters
    California Business Journal
    62 °f
    Los Angeles
    59 ° Tue
    65 ° Wed
    63 ° Thu
    57 ° Fri
    54 ° Sat
    52 ° Sun
    • Front Page
    • Business
      • Insurance
      • Real Estate
    • Finance
      Nicholas Yrizarry

      In Perfect Alignment

      Invest-in-Your-Childs-Future

      Start Investing Now For Your Child’s Future

      IMG 8554 - From a “Wish List” to a “Reality List”

      From a “Wish List” to a “Reality List”

      ScamKeyboard

      5 All Too Common Investment Scams (and How to Avoid Them)

    • People
    • Featured
      Silicon V Real Instituto

      The Entrepreneurs ‘Angell’

      West Gary, MinTech’s Chief Technical Officer2

      Dust Buster

      Flags-of-the-world

      The Impact of Covid: Racing to Buy Second Citizenships

      Photonic Chip

      The First Photonic Chip Has Arrived. What Does That Mean For Augmented Reality?

      Supreme Court Sports Betting

      California’s Bid for 2022 Sports Betting Legislation

    • Technology
      West Gary, MinTech’s Chief Technical Officer2

      Dust Buster

      Plaxonic Technologies Innovate

      Plaxonic Technologies: Leading Innovation

      tech devises of the future - Latest Devices to Make Our Lives Easier

      Latest Devices to Make Our Lives Easier

      hands of business people typing on a keyboard - Should You Start An Online Business: 4 Things To Consider First

      Should You Start An Online Business: 4 Things To Consider First

    • Law
      law books

      Career paths available with a law degree

      background-check

      How Do Background Check Sites Find Your Information?

      hurricane

      Weathering the Storm

      tower-bridge-london-england

      How to apply from the USA to one of the most famous law universities in the UK

    • News
      AB3088

      California COVID-19 Rent Relief Policies Economically Unsustainable

      american-flag

      Dreamers Won Full Restoration of DACA…What Now?

      Airplane Landing

      London Heathrow one step closer to controversial third runway

      Payment Gateway Online Payment Services

      California Mutual Partners with Invoice Cloud to Improve Insurer’s Efficiency and Simplify Process for Policyholders

    • Human Interest
      • Food
      • Art & Culture
    • Education
      Monetize student blog

      When to Monetize Your Student Blog & How to Do It?

      Office Equipment

      4 Pieces of Office Equipment that Will Make Life Easier

      San Diego skyline

      Insider Corner: David Ebrahimzadeh Discusses The 10 Best California Towns to Invest In

      Dan Lok

      Startup Central: Dan Lok’s ‘Take’ on How to Get Your Startup Off the Ground

    • Health & Fitness
      Eesha Patel feature

      Multi-Dimensional Reality

      166521182

      One Hour Each Morning for the Remaining 23

      The Surprising Link Between Gut Health and Mental Health - The Surprising Link between Gut Health and Mental Health

      The Surprising Link between Gut Health and Mental Health

      87 CBN vs CBD How Are the Benefits Different - Commonly Asked Questions About CBD Oil in the USA

      Commonly Asked Questions About CBD Oil in the USA

    California Business Journal
    • Front Page
    • Business
      • Insurance
      • Real Estate
    • Finance
      Nicholas Yrizarry

      In Perfect Alignment

      Invest-in-Your-Childs-Future

      Start Investing Now For Your Child’s Future

      IMG 8554 - From a “Wish List” to a “Reality List”

      From a “Wish List” to a “Reality List”

      ScamKeyboard

      5 All Too Common Investment Scams (and How to Avoid Them)

    • People
    • Featured
      Silicon V Real Instituto

      The Entrepreneurs ‘Angell’

      West Gary, MinTech’s Chief Technical Officer2

      Dust Buster

      Flags-of-the-world

      The Impact of Covid: Racing to Buy Second Citizenships

      Photonic Chip

      The First Photonic Chip Has Arrived. What Does That Mean For Augmented Reality?

      Supreme Court Sports Betting

      California’s Bid for 2022 Sports Betting Legislation

    • Technology
      West Gary, MinTech’s Chief Technical Officer2

      Dust Buster

      Plaxonic Technologies Innovate

      Plaxonic Technologies: Leading Innovation

      tech devises of the future - Latest Devices to Make Our Lives Easier

      Latest Devices to Make Our Lives Easier

      hands of business people typing on a keyboard - Should You Start An Online Business: 4 Things To Consider First

      Should You Start An Online Business: 4 Things To Consider First

    • Law
      law books

      Career paths available with a law degree

      background-check

      How Do Background Check Sites Find Your Information?

      hurricane

      Weathering the Storm

      tower-bridge-london-england

      How to apply from the USA to one of the most famous law universities in the UK

    • News
      AB3088

      California COVID-19 Rent Relief Policies Economically Unsustainable

      american-flag

      Dreamers Won Full Restoration of DACA…What Now?

      Airplane Landing

      London Heathrow one step closer to controversial third runway

      Payment Gateway Online Payment Services

      California Mutual Partners with Invoice Cloud to Improve Insurer’s Efficiency and Simplify Process for Policyholders

    • Human Interest
      • Food
      • Art & Culture
    • Education
      Monetize student blog

      When to Monetize Your Student Blog & How to Do It?

      Office Equipment

      4 Pieces of Office Equipment that Will Make Life Easier

      San Diego skyline

      Insider Corner: David Ebrahimzadeh Discusses The 10 Best California Towns to Invest In

      Dan Lok

      Startup Central: Dan Lok’s ‘Take’ on How to Get Your Startup Off the Ground

    • Health & Fitness
      Eesha Patel feature

      Multi-Dimensional Reality

      166521182

      One Hour Each Morning for the Remaining 23

      The Surprising Link Between Gut Health and Mental Health - The Surprising Link between Gut Health and Mental Health

      The Surprising Link between Gut Health and Mental Health

      87 CBN vs CBD How Are the Benefits Different - Commonly Asked Questions About CBD Oil in the USA

      Commonly Asked Questions About CBD Oil in the USA

    Search
      Generic filters
      California Business Journal

      EMPLOYEE-FOCUSED CULTURE

      Ytel’s ability to connect clients directly with its customers through the cloud – and its employee-friendly culture – have spurred the innovative B2B company’s rapid growth and success.

      by Eve Gumpel, California Business Journal
      A A
      Ytell 11 - EMPLOYEE-FOCUSED CULTURE
      Share on FacebookShare on Twitter

      It’s lunchtime at Ytel in Foothill Ranch, California. The staff, along with CEO Nick Newsom, is seated at a pair of long tables enjoying their daily free lunch. Seating arrangements are designed to encourage what Newsom calls “positive collisions” with people sitting next to someone they don’t necessarily deal with every day. A raucous trivia game projected on the wall ends every lunch hour – and everyone gets back to work with energy and in great spirits.

      Ytel offers B2B cloud-based communications to help businesses communicate directly with customers via voice, messaging and mail. The system completes five million to 10 million interactions each day.

      Newsom founded the company in 2012, when cloud-based phone systems were relatively new and complicated to set up. “I wanted to create a solution where businesses could sign up and have a solution that same day,” he says.

      The company has experienced rapid growth since its inception. The staff presently numbers about 120, yet Newsom aims to reach 150 to 200 by the end of the year.

      Put simply, Ytel offers companies an easy way to interact with their customers through its contact center software. Clients can learn the system in as little as 30 minutes.

      For developers, Ytel offers a scalable application programming interface (API) to send and receive various methods of communication, like text messages and phone calls. For example, “If you have tickets left to a sporting event and you want to send a message to 5,000 season ticket holders that there are extra tickets available, you can do that through our system.”

      Bulk messaging capability was driven by frustrated customers, Newsom says. “We solved those problems from an engineering point of view, and then we married that with a very human way of doing customer service. And the customers obviously liked it and kept buying more of it.” That, he says, “is the core of how we develop products around here.”

      Ytell 30 - EMPLOYEE-FOCUSED CULTUREYtel’s building and offices are a fascinating marriage of high-tech and low-tech. Lots of windows shine light on white cubicles with black counters. Offices are bordered in wood panels. Built-in drawing boards line one wall of each office, filled with network architecture and other drawings. Another office features monitors showing everything that is happening in Ytel’s system in real-time – including a customer support que and network uptime.

      On the second floor, railroad containers serve as conference rooms. Newsom’s office – another container – displays a TV screen with a live feed from the International Space Station, along with full-length windows covered with sticky notes. A spot in the warehouse labeled “no no’s” is reserved for sticky notes with innovative ideas. Countless sticky notes adorn other walls listing details of projects at various stages.

      Related

      Monetize student blog

      When to Monetize Your Student Blog & How to Do It?

      January 16, 2021
      Office Equipment

      4 Pieces of Office Equipment that Will Make Life Easier

      January 15, 2021
      Load More

      Ytell 45 - EMPLOYEE-FOCUSED CULTURENewsom takes pride in his novel facility. Potential clients are urged to visit, and clients with complicated business requirements can nest at “incubator” desks to work out solutions with Ytel engineers. “We’re willing to put in that upfront effort to understand our customers’ business needs and then provide them with very real solutions,” he says.

      Newsom is also intensely focused on having the right team – and treating them well. He even has a director of talent and culture. That individual is Sean Dailey. As the company’s recruiter, Dailey focuses on how potential employees would fit into the culture, how they treat peers, and how they’re viewed in the industry. “We go through a pretty rigorous process of vetting people before they become employed here,” Newsom says.

      Newsom sums up his leadership philosophy as: “Be a good human.”

      “I’m very real about making sure that people are happy,” he adds. “I really like to understand what exactly makes someone tick. I spend a lot of time providing professional development services and just being genuine to people.” He also likes to be certain “other people around me are healthy and wealthy first. And then take care of myself second.” And that, he says, “is how I ultimately get to success. Leading by example is one of the DNA pieces in our culture.”

      He is fiercely dedicated to making sure that the entire company is healthy, all the way down. To be sure he’s on track, he often stops workers at their desk to ask, “Did you like coming to work this morning?” He rarely gets a no – “but if I find a problem, I like to address it head-on.”

      Ytell 22 - EMPLOYEE-FOCUSED CULTUREIn addition to free lunch, Ytel offers flexible working hours and the freedom to work from home. Some employees use hoverboards to get around the office, which features an arcade. Newsom also keeps a pair of mountain bikes and a couple of electric bikes onsite. Instead of holding a meeting in his office, he’ll take a companion up a trail, conversing along the way.

      “At the end of the ride you feel good, you’re in alignment and your brain is firing properly. I like combining little adventures with people to open their minds on how to tackle complex problems.”

      He also encourages staffers to go outside for a walk. “More than half the time, it’s about people being happier and talking about business challenges and the solutions behind those challenges.”

      Ytell 29 - EMPLOYEE-FOCUSED CULTUREThe company is strongly making its mark. Already, it’s earned a number of awards:

      1. Entrepreneur 360 list of small businesses mastering the art and science of growing a business. Ytel is No. 120.
      2. Entrepreneur’s Top Company Cultures in 2017. Ytel is 41 out of 50 among small businesses.
      3. The Orange County Register Top Workplaces 2017, based on employee nominations. Ytel ranked No. 8 of 80 small companies.
      4. Stevie Awards Bronze winner in two categories: Company of the Year – Telecommunications Small category and Customer Service Department of the Year category.
      5. Comparably.com, a job hunting and employee-review site, lists Ytel among the top 50 places to work, according to employees. Comparably also ranks the best companies by culture in specific metro areas. Ytel is No. 14 in the Los Angeles area.

      Ytell 38 - EMPLOYEE-FOCUSED CULTUREHow did Newsom achieve such rapid success?

      “Culture helped us grow very quickly,” he says. “People who worked for us didn’t mind referring their friends or peers in the industry to come work with us. I had a route to acquire really good people.”

      What’s more, he adds, “I’m a very good steward of the company’s cash. We’re able to reinvest our profits back into the company and just continue growing.”

      As a telecom industry veteran and user of the early cloud phone systems, Newsom knew firsthand what wasn’t working.

      In addition, he says, “I wanted to create both a great product and also marry that with great customer service.”

      screen 3 - EMPLOYEE-FOCUSED CULTURE

       

       

      Nick Newsom, CEO/Founder

      Ytel

      94 Icon

      Foothill Ranch, CA 92610

      Tel: 800.382.4913

      ADVERTISEMENT

      marketing@ytel.com

      www.ytel.com

       

       

       

       

       

       

       

      Tags: architectureArtbrainCACaliforniaCEOcloudcloud-basedculturecustomer servicedevelopmentemployeesenergyentrepreneurhealthyLeadershipLos AngelesmarketingnestNic NewsomOrange CountyRidesciencetop workplacework from homeYtel

      Get real time update about this post categories directly on your device, subscribe now.

      Unsubscribe
      ADVERTISEMENT
      Previous Post

      ENERGY TRANSFORMATION OF THE FUTURE

      Next Post

      INSIGHTFUL

      Eve Gumpel, California Business Journal

      Eve Gumpel, California Business Journal

      Eve Gumpel has a special place in the heart of California Business Journal. One of CBJ’s original writers, Eve passed away in 2020. Her contribution to CBJ will be felt forever. One of classiest, sweetest and most professional individuals you could ever encounter, Eve was the Founder of Good Writing Matters. Rest in Peace Eve. We love you. #NeverForget

      WHAT TO READ NEXT

      Monetize student blog
      Education

      When to Monetize Your Student Blog & How to Do It?

      January 16, 2021
      Office Equipment
      Education

      4 Pieces of Office Equipment that Will Make Life Easier

      January 15, 2021
      dna-double-helix-chemical-formulas-computer-generated-d-rendering-medical-research-background-rotation-184787276
      Business

      Who is part combination scientist, inventor, anthropologist, explorer, designer, engineer, architect, reporter, journalist, museum curator, travel guide, therapist, teacher, trainer and athletic coach.

      January 14, 2021
      San Diego skyline
      Education

      Insider Corner: David Ebrahimzadeh Discusses The 10 Best California Towns to Invest In

      January 14, 2021
      Dan Lok
      Education

      Startup Central: Dan Lok’s ‘Take’ on How to Get Your Startup Off the Ground

      January 14, 2021
      Lisa Thee
      Business

      Launch Pad

      January 14, 2021
      Next Post
      1 1 - INSIGHTFUL

      INSIGHTFUL

      Follow Us

      ADVERTISEMENT

      Categories

      • Art & Culture
      • Business
      • Editor's Choice
      • Education
      • Featured
      • Finance
      • Food & Dining
      • Health & Fitness
      • Human Interest
      • Insurance
      • Law
      • Marketing
      • Medical
      • News
      • People
      • Popular
      • Real Estate
      • Social Media
      • Technology
      • Uncategorized

      CBJ Partner Firebrand Media

      Laguna Beach Independent Newspaper

      Laguna Beach Magazine

      Laguna Beach City Guide

      On The Menu Laguna Beach

      Newport Beach Independent Newspaper

      Newport Beach Magazine

      Newport Beach Country Club Magazine

      Coastal Real Estate Guide (NB,LB, CDM)

      Montage Magazine

      Monarch Beach Resort Magazine

      Pacific Coast Magazine (SoCal)

      Omni Escapes Hotel Magazine

      Sea Island Life Magazine

      Salamander Hotel & Resorts Magazine

      Bespoke Concierge New York

      Evans Hotels

      View our entire portfolio here

      ADVERTISEMENT
      ADVERTISEMENT
      Facebook Twitter LinkedIn LinkedIn Instagram
      C B J   LOGO  SVG-01
      • About
      • Contact
      • Testimonials
      • Demographics & Advertising Rates

      Newsletter

      Top Stories

      • Judge gavel, scales of justice and law books in court

        Lawsuit Basics: How Much Does It Cost to Sue Someone?

        0 shares
        Share 0 Tweet 0
      • REPORT: TECH GIANT CISCO ABOUT TO LAY OFF 14,000

        0 shares
        Share 0 Tweet 0
      • The DealMaker

        0 shares
        Share 0 Tweet 0

      Latest Articles

      Monetize student blog

      When to Monetize Your Student Blog & How to Do It?

      January 16, 2021
      Office Equipment

      4 Pieces of Office Equipment that Will Make Life Easier

      January 15, 2021
      dna-double-helix-chemical-formulas-computer-generated-d-rendering-medical-research-background-rotation-184787276

      Who is part combination scientist, inventor, anthropologist, explorer, designer, engineer, architect, reporter, journalist, museum curator, travel guide, therapist, teacher, trainer and athletic coach.

      January 14, 2021

      California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
      ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
      Site Design by 1REALTOUR

      Search
        Generic filters
        • Front Page
        • Business
          • Insurance
          • Real Estate
        • Finance
        • People
        • Featured
        • Technology
        • Law
        • News
        • Human Interest
          • Food
          • Art & Culture
        • Education
        • Health & Fitness

        California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
        ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
        Site Design by 1REALTOUR

        Do NOT follow this link or you will be banned from the site!