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California Business Journal

Does Your Business Need Call Validation Technology?

by Debra Amato, California Business Journal
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In an era where business communications are vital to the success of an organization, the threat of dangerous and fraudulent calls poses a significant concern, especially for small businesses. These malicious calls aren’t just about nuisance or sales pitches; they can be carefully crafted schemes meant to extract confidential information, commit fraud, or introduce malware into your systems.

Small businesses, often without the extensive security infrastructure of larger corporations, are particularly vulnerable to these threats, making the decision to adopt preventative measures, such as call validation technology, of paramount importance and this is where mobile phone validation with Trestle could come in handy.

This specific technology ensures that incoming calls to a business are genuine, instantly validating the authenticity of the mobile number. By leveraging this call screening tool, businesses can avoid the pitfalls of spam calls, robocalls, and other malicious communications, ensuring that only legitimate calls from genuine customers or stakeholders get through. The immediate advantage here is clear: a reduction in wasted time and resources, as well as improved security.

But the benefits of call validation technology extend beyond just filtering out dangerous calls. Here are several other compelling reasons why your business might want to integrate this technology into its communication infrastructure.

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Enhanced Customer Trust: When customers know that a business has invested in technology to protect itself and, by extension, its clientele from fraud, their trust in the organization rises. They are assured that their interactions are secure and that the company is proactive in its approach to security.

Improved Operational Efficiency: Spam and fraudulent calls aren’t just security risks; they’re productivity killers. Employees can spend countless hours each week dealing with unwanted calls. With call validation technology, this unnecessary distraction is minimized, allowing your team to focus on what truly matters.

Data Collection and Analytics: Modern call validation systems often come with integrated analytics. This means businesses can get insights into call patterns, identify peak call times, and gather data that can be used to improve operations and customer service.

Cost Savings: While there’s an initial investment in call validation technology, the long-term cost savings can be significant. By avoiding potential fraud or scams, businesses can prevent financial losses. Furthermore, by reducing the time employees spend on unwanted calls, there’s a direct saving in terms of man-hours.

Integration with Other Systems: Many call validation technologies can seamlessly integrate with your existing CRM or sales systems. This means that validated calls can be directly logged, tracked, and managed within the tools your team already uses, streamlining processes.

Regulatory Compliance: Depending on your industry and location, there might be regulations and guidelines about customer communications and data protection. Call validation can help ensure that businesses remain compliant, avoiding potential legal issues and fines.

In conclusion, the risks associated with dangerous calls to businesses, especially small businesses, cannot be overstated. While the immediate thought might be about the security threats they pose, the implications are more far-reaching. It’s about trust, efficiency, cost savings, and staying ahead of potential challenges. With call validation technologies, businesses not only protect themselves but also position themselves for improved operations and growth. If your business hasn’t considered it yet, now might be the time to weigh the benefits of integrating call validation technology into your communication strategy.

Copyright © 2023 California Business Journal. All Rights Reserved.

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Debra Amato, California Business Journal

Debra Amato, California Business Journal

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ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
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