When it comes to psychics, mediums and anything astrology-related, there can be so much skepticism surrounding whether it’s real or not – So, how did one individual break down those barriers to create a credible, trusted online psychic platform, which has now garnered countless loyal clients and five-star reviews? Well, Jason Freeland achieved just that when he created California Psychics in Los Angeles, California in 1995. As the Founder and CEO of California Psychics, an empowering psychic services community that connects people with premier advisors, Freeland has not only created a brand that people can trust but also transformed the way customers view online psychic services today.
“Originally from the East Coast, I always thought of California as an aspirational place and romanticized the positive, easy-going lifestyle. I was inspired to create a service that embodied the California feeling and could help guide others on the right life path,” Freeland explained. “I also saw an opportunity to focus California Psychics on delivering against the unique needs of the customer, as I noticed most existing psychic businesses were spending all their time and money on marketing tactics instead. Unlike our competitors, our goal was to focus on the customers and let them lead us on this journey.”
To build a trusted brand in such a niche yet doubted space, Freeland knew he had to first find a way to overcome the skepticism of the psychic services business. One of the reasons California Psychics was successful from the beginning was that the company focused on addressing any suspicions head on by offering FREE trials of psychic readings to show potential customers the legitimacy of their services. From there, the business started to take off.
As the company started to grow, the significance of staying consistent with branding and messaging became apparent to Freeland. The goal of California Psychics was (and still is today) to bring customers the joy of certainty in their lives whether they want to unlock a mystery, clear a path, or boost their inner power. Thus, conveying a positive and empowering message has always been important as California Psychics advisors are dedicated to helping customers seeking clarity in matters of love, wellness, relationships, money, career and more.
In addition to delivering consistent messaging, Freeland prioritizes cultivating strong customer relationships by offering the same positive experience every time they use California Psychic services. This has created an immediate feeling of trust as customers started feeling more connected to the psychic advisors and would seek guidance and profound answers in their lives. This lasting psychic-to-customer relationship is incredibly important to the company, and the psychics take pride in the relationships they develop with their customers over time.
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Meanwhile, throughout his career as an entrepreneur, Freeland has found value in providing ongoing customer support. This will look different for every business, depending on what they offer, but one thing remains the same – the importance of making all customers feel supported by the brand. As Freeland explains, “every interaction with our customers is important to us, and listening to them has become part of our DNA. We look at all customer feedback and have 24/7 live customer service to answer questions, address issues or make recommendations at any time, day or night.” As a result, California Psychics has found great success by paying meaningful attention to all customer feedback, whether positive or negative, and implementing those changes to evolve the company moving forward.
To further engage customers and establish those lasting relationships, California Psychics is committed to delivering the highest-level of premier psychic services and building credibility through their reputable vetting process of psychic advisors. “We understand that the psychic space is one full of skepticism, which is why we ensure that all our advisors complete a rigorous vetting process before being accepted onto our platform,” Freeland further explains. “This lengthy process includes a written application, phone interviews, two readings with two different evaluators, along with a complete background check. In any instance, we want our customers to feel confident in the service and know California Psychics cares and will do anything it takes to get it right.”
While there will always be false perceptions in the psychic services industry, Freeland has gone to great lengths to break down those barriers and create a trusted brand. People sometimes fear participating in a psychic reading because they are worried that they will be told something bad or unsettling will happen to them in the future. Well, this is why Freeland developed California Psychics as a platform that is meant for anyone looking for a positive force to help them unlock newfound confidence, discover their untapped potential and find the answers they are looking for in life whether that relates to work, family, friendships, romantic relationships or any other area of life.
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