vestwell vestwell vestwell
  • About
  • Contact
  • Testimonials
  • More
    • Demographics & Advertising Rates
    • Terms & Conditions
Monday, May 23, 2022
No Result
View All Result
CALIFORNIA BUSINESS JOURNAL
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness
CALIFORNIA BUSINESS JOURNAL
online-presence

7 Highly Effective Tactics to Make Your Online Presence Known

Business owners does not always have the luxury of promoting their brand. It's easier to do it on a computer including making your presence known to potential customers.

by Lisbeth Mora, California Business Journal
A A
Share on FacebookShare on Twitter

Every business owner does not always have the luxury of going out and about to promote their brand, service, or product. It is a lot easier to do things on a computer these days including making your presence known to potential customers. This article will give you seven techniques that are effective in making your online presence known.

SEO

This is an acronym for “search engine optimization” and it’s the key to making your online presence known. The more that you use keywords in your articles, meta tags, content, and backlinks; the higher you will rank on search engine results pages (SERPs). When somebody searches using a certain term, they will be directed to your article with the most relevant information in correlation to their search.

When it comes to SEO digital marketing it’s best to hire professionals. Thankfully this isn’t hard to do, as most marketing agencies now offer SEO services, whether you choose powerful digital marketing in Gold Coast or one in New York. SEO is a great way of increasing your visibility and customer base.

ADVERTISEMENT

Content Marketing

This is another way of making your presence known using articles. Many companies are starting to write articles about certain topics that may interest their target market. When you give them this kind of relevant content, they will be more likely to come back for future articles and even become a customer. There is also the added bonus of article syndication networks where your articles can be posted on other websites for increased visibility.

For this route to be effective, the articles have to be well written, and informative. A bad article will push customers away. Here are tips for writing a good article:

The heading- Headlines are very important to the success of your article. People will scan through a list of titles, and if yours catches their eye they will click on it for further investigation. Think about what you want people to get from reading your headline and focus on that rather than flashy gimmicks.

The body – Use paragraphs that are short and to the point. People will not read long paragraphs, so keep yours as concise as possible. Your sentences should also be simple enough for essentially anybody to understand, but interesting enough that they want to keep reading

The conclusion – Don’t forget about your conclusion! It’s important because this is where you leave your reader with a final statement that will stick in their heads. Some good phrases to use are “The moral of this story is…” or “Always remember ____ when you think about ____”

Social Media Sites

Every company needs to have its presence known on social networking sites and forums including Facebook, Twitter, and Google+. This is a great way of interacting with your target audience and having them interact with one another. Having an active following for your business shows that you’re proactive in the market which makes people want to do business with you even more.

Pay-Per-Click (PPC)

You can actually pay for your presence to be known online and this is done thanks to PPC advertisements. These are basically ads for your business that show up when somebody searches a certain term. You can customize these to include your brand name, keywords, and several other options. PPC advertising is a good deal because you only pay when somebody actually clicks the ad

Influencer Marketing

Influencers are people who have a big following on social media and these followers look to them for advice. For example, if somebody is looking for running shoes they might ask their favorite runners what kind they like the best. This person has influence in this market and companies will pay them or grant them free products/services in exchange for an endorsement. Once the person endorses their favorite item it gains instant credibility and more people will trust them thus resulting in more sales for you. This is an effective tactic but you do have to make sure that the influencer is actually legitimate, and that you are running flawless social media influencer campaigns, otherwise, it may backfire on you.

Email Marketing

Companies send newsletters to their subscribers in order to create a rapport with them and also give them information that they need. This helps get your name out there because if people like what you’re saying, chances are they will tell their friends about you which will result in increased visibility. You can start an email list by simply asking people to sign up on your website in exchange for a free gift.

Blog Commenting

This is an old tactic that’s often forgotten about but it can still be very effective when done correctly. When you write a blog post, there are likely to be people who leave comments on it with constructive feedback. This becomes beneficial because if they have something nice to say, it will almost certainly be seen by the people who read the blog. You can also leave a comment and link back to your own website in order to gain exposure.

A good online presence is a great way of increasing your visibility and getting more customers. It’s important to make sure that your tactics are effective by using simple language, keywords/phrases that people would search for, and making sure that you’re actually providing value. You can also use social media sites, pay-per-click advertising, and influencer marketing to get your name out there. Blog commenting is also a good tactic to consider for these reasons and more.

Related Posts

Laptop Screen with SEO Concept.
10 Reasons Why Content Marketing Is Essential for Your Business
law
5 Critical Internet Marketing Challenges for Law Firms
business man clicking internet search page on computer touch scr
6 Important Areas of Digital Marketing You Need to Know
The Power of SEO
Ask These Questions When Hiring an SEO Consultant
Social Media 2021 Marketing Trends You Can Expect and Apply
Social Media 2021: Marketing Trends You Can Expect and Apply
The Power of SEO
The Undeniable Power of SEO

 

ADVERTISEMENT
Lisbeth Mora, California Business Journal

Lisbeth Mora, California Business Journal

Related Posts

The Power of SEO
The Undeniable Power of SEO
law
5 Critical Internet Marketing Challenges for Law Firms
The Power of SEO
Ask These Questions When Hiring an SEO Consultant
Social Media 2021 Marketing Trends You Can Expect and Apply
Social Media 2021: Marketing Trends You Can Expect and Apply
Laptop Screen with SEO Concept.
10 Reasons Why Content Marketing Is Essential for Your Business
business man clicking internet search page on computer touch scr
6 Important Areas of Digital Marketing You Need to Know
advertisement
Facebook Twitter LinkedIn Instagram LinkedIn

Advertise With CBJ

1REALTOUR-SAN DIEGO-WEB DESIGN
Facebook Twitter LinkedIn LinkedIn Instagram
C B J   LOGO  SVG-01
  • About
  • Contact California Business Journal
  • Testimonials
  • Demographics & Advertising Rates
  • Terms & Conditions

Categories

  • Art & Culture
  • Business
  • Editor's Choice
  • Education
  • Featured
  • Finance
  • Food & Dining
  • Health & Fitness
  • Human Interest
  • Insurance
  • Law
  • Marketing
  • Medical
  • News
  • Newsletter
  • People
  • Popular
  • Real Estate
  • Social Media
  • Technology
  • Uncategorized

CBJ Partner Firebrand Media

Laguna Beach Independent Newspaper
 Laguna Beach City Guide
 Newport Beach Independent Newspaper
Newport Beach Country Club Magazine
  Montage Magazine
 Omni Escapes Hotel Magazine
 Bespoke Concierge New York
 Evans Hotels
 Laguna Beach Magazine
 On The Menu Laguna Beach
 Newport Beach Magazine
Coastal Real Estate Guide (NB,LB, CDM)
Monarch Beach Resort Magazine
 Pacific Coast Magazine (SoCal)
Sea Island Life Magazine
Salamander Hotel & Resorts Magazine
 View our entire portfolio

 

Most Viewed

  • Gavel, scales of justice and law books

    Lawsuit Basics: How Much Does It Cost to Sue Someone?

    0 shares
    Share 0 Tweet 0
  • NFL Paychecks: How Do NFL Players Get Paid?

    0 shares
    Share 0 Tweet 0
  • The Impact of Covid: Racing to Buy Second Citizenships

    0 shares
    Share 0 Tweet 0
  • What to Do When an Online Casino Refuses to Pay Out Your Winnings

    0 shares
    Share 0 Tweet 0
  • New Study: California’s 10 Universities That Produce the Most CEOs

    0 shares
    Share 0 Tweet 0
  • Five Reasons Why The Government Does Not Like Bitcoin

    0 shares
    Share 0 Tweet 0
  • The Only Way

    0 shares
    Share 0 Tweet 0
  • Is Virtual Financial the Future of Financial Services?

    0 shares
    Share 0 Tweet 0
  • How to Start a Telecommunication Business: A Step-By-Step Guide

    0 shares
    Share 0 Tweet 0
  • Best Crypto Faucets You Can Try In 2021 and 2022

    0 shares
    Share 0 Tweet 0

Latest Articles

Chicago

What You Should Not Miss When Visiting Chicago

Personal injury

What can I expect my personal injury protection to cover

las vegas

3 Tips to Win More Money When Visiting Las Vegas

How Can You Put Green Papua Kratom To The Best Possible Use -- Pexels.com

How Can You Put Green Papua Kratom To The Best Possible Use

arbitrage betting

How to Find the Best Arbitrage Betting Opportunities

Santa Monica, California

The Middle Class: 5 Best Places to Live in Los Angeles for Families

high heels banned in carmel, california2

Some of the Most Unusual Laws You’ll Ever Experience in the UK and California

Contractor

How To Find a Trustworthy Contractor

Online Bingo Tips

Online Bingo Tips For Beginners: How To Play And How To Get Free Spins

John Cooke, Partner, Bergston LLP

The Legal Side of Things: Business Profile on John D. Cooke, Bergeson, LLP

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR

No Result
View All Result
  • Front Page
  • Business
  • Finance
  • People
  • Featured
  • Technology
  • Law
  • News
  • Food
  • Art & Culture
  • Human Interest
  • Education
  • Insurance
  • Real Estate
  • Health & Fitness

California Business Journal | California Business News, California News Media, California business articles | Orange County, Los Angeles, San Diego, Inland Empire, Northern California, San Francisco | Huntington Beach CA 92649 | (949) 648-3815
ALL RIGHTS RESERVED BY CALIFORNIA BUSINESS JOURNAL.
Site Design by 1REALTOUR