Every business owner does not always have the luxury of going out and about to promote their brand, service, or product. It is a lot easier to do things on a computer these days including making your presence known to potential customers. This article will give you seven techniques that are effective in making your online presence known.
SEO
This is an acronym for “search engine optimization” and it’s the key to making your online presence known. The more that you use keywords in your articles, meta tags, content, and backlinks; the higher you will rank on search engine results pages (SERPs). When somebody searches using a certain term, they will be directed to your article with the most relevant information in correlation to their search.
When it comes to SEO digital marketing it’s best to hire professionals. Thankfully this isn’t hard to do, as most marketing agencies now offer SEO services, whether you choose powerful digital marketing in Gold Coast or one in New York. SEO is a great way of increasing your visibility and customer base.
Content Marketing
This is another way of making your presence known using articles. Many companies are starting to write articles about certain topics that may interest their target market. When you give them this kind of relevant content, they will be more likely to come back for future articles and even become a customer. There is also the added bonus of article syndication networks where your articles can be posted on other websites for increased visibility.
For this route to be effective, the articles have to be well written, and informative. A bad article will push customers away. Here are tips for writing a good article:
The heading- Headlines are very important to the success of your article. People will scan through a list of titles, and if yours catches their eye they will click on it for further investigation. Think about what you want people to get from reading your headline and focus on that rather than flashy gimmicks.
The body – Use paragraphs that are short and to the point. People will not read long paragraphs, so keep yours as concise as possible. Your sentences should also be simple enough for essentially anybody to understand, but interesting enough that they want to keep reading
The conclusion – Don’t forget about your conclusion! It’s important because this is where you leave your reader with a final statement that will stick in their heads. Some good phrases to use are “The moral of this story is…” or “Always remember ____ when you think about ____”
Social Media Sites
Every company needs to have its presence known on social networking sites and forums including Facebook, Twitter, and Google+. This is a great way of interacting with your target audience and having them interact with one another. Having an active following for your business shows that you’re proactive in the market which makes people want to do business with you even more.
Pay-Per-Click (PPC)
You can actually pay for your presence to be known online and this is done thanks to PPC advertisements. These are basically ads for your business that show up when somebody searches a certain term. You can customize these to include your brand name, keywords, and several other options. PPC advertising is a good deal because you only pay when somebody actually clicks the ad
Influencer Marketing
Influencers are people who have a big following on social media and these followers look to them for advice. For example, if somebody is looking for running shoes they might ask their favorite runners what kind they like the best. This person has influence in this market and companies will pay them or grant them free products/services in exchange for an endorsement. Once the person endorses their favorite item it gains instant credibility and more people will trust them thus resulting in more sales for you. This is an effective tactic but you do have to make sure that the influencer is actually legitimate, otherwise, it may backfire on you.
Email Marketing
Companies send newsletters to their subscribers in order to create a rapport with them and also give them information that they need. This helps get your name out there because if people like what you’re saying, chances are they will tell their friends about you which will result in increased visibility. You can start an email list by simply asking people to sign up on your website in exchange for a free gift.
Blog Commenting
This is an old tactic that’s often forgotten about but it can still be very effective when done correctly. When you write a blog post, there are likely to be people who leave comments on it with constructive feedback. This becomes beneficial because if they have something nice to say, it will almost certainly be seen by the people who read the blog. You can also leave a comment and link back to your own website in order to gain exposure.
A good online presence is a great way of increasing your visibility and getting more customers. It’s important to make sure that your tactics are effective by using simple language, keywords/phrases that people would search for, and making sure that you’re actually providing value. You can also use social media sites, pay-per-click advertising, and influencer marketing to get your name out there. Blog commenting is also a good tactic to consider for these reasons and more.
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