By Max Kewal,
If you are creating a new website, using information from Google Ad campaigns will help you deliver better user experience and improve marketing results.
Creating a Google Ads account with campaigns, ad groups, keywords and ad copies will greatly assist you in designing website navigation, web page or landing page formation and content creation. And if you already have a Google Ads campaign you can get feedback from your SEM Manager.
Here is what to look for:
Incorporating the insights from these five Google ads setup features will make your website customer, sales and lead friendly. And also result in more conversions from all your digital campaigns. For e-commerce sites, you will need to look at the setup and insights from Google Shopping campaigns as well for creating/optimizing your category and product pages.
Of course other elements for website creation are also important like researching competitor websites, analytics information, and feedback from your social sites. Google Ads is a valuable tool in the website creation or improvement process when used properly. Just remember to make your SEM manager a key member of your team during this process.
Max Kewal is CEO of Matcorp Initiatives.
714 348 2322 / maxkewal@gmail.com
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